Maggi is in a soup. But it won’t give up without a fight
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Alike it’s delicious variant of soupy noodles, “The order to recall the Maggi batch is for February 2014, which anyway would have got expired in November 2014,"
The ET reviewed a copy of the communication where it has been further said, "This is an order from the state agency and no central agency has passed any orders.”
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However, insiders’ report to the financial daily has shown a significant drop in the sales of Maggi ranging from 10-40% since last week. Sales at stores in metros and bigger cities have been specially impacted because a lot of the current controversy has escalated on social media like
The brand accounts for close to 30% of Nestle's sales in the country. National food regulator
Defending its flagship brand strongly, Nestle said Maggi noodles comply with applicable food and safety laws as well as the company's own standards of quality and safety before they reach consumers. Its
"We will share the initial results soon and will continue to update as new results are received," the spokesperson told ET. In its communication to retailers, Nestle urged them not to be defensive if any customer talks about the controversy. "Nestle is a big enough company and will come clean out of it. Please don't get into any sort of communication or opinion without legal guidance," it said.
Industry experts, however, say the controversy could have a severe long-term impact on brand trust. "In a case of this magnitude, both parties should make their reports public. In case the authorities have
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