Fruit-based drinks displace Fizzy drinks from top 5 beverage brands in India
Advertisement
Advertisement
For the first time ever, juices and juice drinks from brands like Real, Slice and This echoes the global trend of consumers switching to healthier and functional beverages over aerated ones, which are for long considered to be hazardous for health in the long run.
However, the data is only for modern trade, and general trade could still be selling more aerated drinks could as compared to juices and juice drinks, given that it has more a significantly bigger base from modern trade.
Future Group’s president for food and FMCG Devendra Chawla, and Bigbasket.com co-founder Vipul Parekh, confirmed this trend.
"Traditional drinks and tastes have come out of the shadows," Chawla told ET. "The past few decades saw high-decibel marketing and commitment of resources from global brands, but consumers are going back to favouring what they perceive are healthier and traditional flavours," he added.
Advertisement
Parekh too confirmed the trend, saying, "Juices and juice-based drinks are growing about 2.5 times faster than aerated drinks - we are observing this trend over the past six months."
Talking of specific brands, it was Dabur's Real, Mondelez' Tang, PepsiCo's Slice and Tropicana, and Hamdard's rose drink
Also read: Ramesh Chauhan, the father of Indian soft drink industry is all set to launch new range of fizzy drinks!
Comparing the data to last four years – starting from January to June 2013 to January to June 2016, one can see that while in 2013 and 2014, Pepsi was the highest selling brand in modern trade, it was Coke that grabbed the spot last year.
However, this time around, none of the two made it to the top five. However, a Coca-Cola spokesperson said that their internal numbers show a different result.
Advertisement
"As per data available with us, which we procure from third parties, Thums Up and Maaza continue to be amongst the top 5 non-alcoholic ready-to-drink brands in modern trade," the person told ET.
Image source
Advertisement
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- FSSAI in process of collecting pan-India samples of Nestle's Cerelac baby cereals: CEO
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market