Paytm plans Rs 600 crore marketing budget for payment banks unit
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The Noida-headquartered company has already been issued an in-principle license by RBI in August 2015, and now stands eligible to launch payment banking operations in the country.
The 600-crore budget will be utilised across several media platforms including, television, digital print, radio and out-of-home advertising. Rs 50 crore has already been set aside for TV commercials, and one can spot them being aired on Indian channels.
Also read: Former Citibank executives to lead banking operations at Paytm’s payments bank
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