Someone At Bank Of America Is Probably Going To Regret This Email Title
BAML's regular Flow Show email is titled 'Je Suis Bullish', a play on 'Je Suis Charlie', the phrase that became internationally famous after the massacre of 12 people at the offices of Charlie Hebdo, a satirical French magazine, by Islamist gunmen earlier in January.
It's not really clear what the point of using the phrase was here: The note wasn't about France. It's not even pithy.
The Hoxton Hotel in London had to apologise recently after using the Je Suis Charlie hashtag to promote a hotel it was setting up in Paris.
Less than two months ago, a similar gaffe came from Investec, when it released a research note titled "I Can't Breathe". The words became a protest phase as the dying remarks of Eric Garner, an unarmed black man who was killed by a New York police officer's chokehold in July 2014.
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