Varun Dua, CEO and co-founder of online insurance portal Coverfox says the finance startup space holds humongous potential
Advertisement
Advertisement
“Even though 2015 has been the year of the burgeoning presence of numerous startups, very few of these look towards finance and even fewer look towards insurance,” states
This is what he thinks is one of
Having managed to get an IRDA Direct Broker license in early 2014, Mumbai-based Coverfox then raised $2 million in its Series A round of founding following it with a Series B round where it raised $12 million in April 2015. That’s not all. In September, the company bagged headlines for receiving an undisclosed amount of investment from N. R Narayan Murthy’s private investment firm Catamaran Ventures.
The money he tells me is going to be invested heavily in two core areas- branding and technology.
“It’s not enough that we create a seamless experience for customers looking to buy insurance online or package information in a way that is easier for them to understand unless we market ourselves well. All of this is no good if no one is aware of our existence and views us as a credible platform. We just launched our first ever TV campaign and going by the response, we’re hoping that should do the trick for us,” he elaborates.
Advertisement
When asked about the biggest challenge affecting the online
Another challenge he belies is undoubtedly the strict regulations which result in slowing down the pace of innovation. “Even though these regulations do help us as well, but sometimes they can cost us. For example, I can’t offer discounts even ifg my economics are in place as the pricing is also regulated,” he says.
But, he’s hoping that these challenges fall short of stopping customers from, buying insurance online. Infact, he feels that if a customer is looking for a seamless transaction experience they should buy insurance on their portal as they have integrated almost 35 insurance companies on their portal offer better pricing than what’s offered offline.
Additionally, what he thinks will benefit Coverfox in the long run is that the company is very focused on what it intends to achieve and as of now there are no plans of diversifying or acquiring. There are however plans of tie-ups.
Recently, Coverfox tied up with
Advertisement
“The aim is to be the leader in the car insurance market, very soon,” he signs off.
Advertisement
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- "To sit and talk in the box...!" Kohli's message to critics as RCB wrecks GT in IPL Match 45
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market