What you need to know in advertising today
Facebook is planning two tiers of video entertainment: scripted shows with episodes lasting 20 to 30 minutes, which it will own; and shorter scripted and unscripted shows with episodes lasting about 5 to 10 minutes, which Facebook will not own, according to the sources.
To read more about how much money Facebook is pumping into its original video content initiative, click here.
In other news:
Facebook has tapped two former digital CEOs to beef up its ad sales team. Industry veterans Nada Stirratt and Ty Ahmad-Taylor have joined the company to help in its battle with Google.
The tech startup Simulmedia thinks the market for targeted TV ads is about to explode. So the company is planning to license its software and tools to ad buyers.
A longtime Snapchat exec who helped build its ad business has left the company. The former growth director Brian Ames left in May to be the president of advertising at mobile game studio King.
Facebook is testing a change that will make news an even bigger part of your feed. The move follows reports from last year that the company allegedly suppressed stories from conservative media outlets in its Trending news section.
Google is under fire for watching you while you shop even when you're not online. The company is blending consumer data pulled from apps like YouTube and Google Maps with billions of credit-card transaction records.
Snapchat is offering some ad buyers discounts. The company is looking to ramp up demand by the end of the current quarter to boost earnings, reports Digiday.
Cars.com plans to stop advertising on Sean Hannity's show. The Fox News host has come under fire for pushing debunked conspiracy theories, reports Variety.
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- 2 states where home prices are falling because there are too many houses and not enough buyers
- 7 Nutritious and flavourful tiffin ideas to pack for school
- India's e-commerce market set to skyrocket as the country's digital economy surges to USD 1 Trillion by 2030
- Top 5 places to visit near Rishikesh
- Indian economy remains in bright spot: Ministry of Finance
- A surprise visit: Tesla CEO Elon Musk heads to China after deferring India visit
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market