10 fake holidays that were actually invented by brands
- Many of our favorite holidays were invented by brands to pad sales.
- There is no official body that approves holidays in the United States (Congress can only set federal holidays), which is why there are so many of them.
- "Fake" holidays succeed when they offer either fun or strengthen an emotional connection to food or a cause.
It seems like every day is a holiday now, an ode to some food, cause, or even a facetious accent. Thanks to social media, brands and consumers alike can think up new holidays wholesale and promote them to a wide audience.
For example, while Halloween wasn't created by a company, the candy industry at the start of the 20th century tried to turn the second Saturday in October into Candy Day, The Atlantic reported. That is until Halloween proved a more suitable candy-centered holiday. Call it a half-win.
In that spirit, let's take a look at some other popular holidays invented by brands.
1. National Pancake Day
2. National Rotisserie Chicken Day
3. National/International Coffee Day
4. Small Business Saturday
5. Cyber Monday
6. Record Store Day
7. National 7-Eleven Day
8. National Drive-Thru Day
9. National Underwear Day
10. Hashtag Holidays too numerous to count
- Adding money to your Paytm wallet can’t get easier than this
- Best smartwatches under ₹3,000 in India
- Mukesh Ambani & Anil Agarwal lose ₹1.17 lakh crore in a few hours as government slaps two different oil taxes
- OnePlus Nord 2T launch is around the corner – here’s what you can expect
- OnePlus Nord 2T Review — A balanced all rounder at an affordable price