10 Things In Advertising You Need To Know Today
2. Brandnew, a startup that helps brands deliver native advertisements via Pinterest and Instagram, received a $1.1 million grant from the city of Berlin. The money will be used by Brandnew to further develop the company's technology.
3. Interpublic's Mediabrands projects U.S. ad spending will increase by 4.9% next year. Media Post says this will be the fastest growth rate for ad spending in a decade.
4. OneSpot announced Tuesday it can now extend content sequencing and retargeting into a user's Facebook news feed. The company says this makes it the first player in the space to target across displays and Facebook.
5. Video ad company TubeMogul reported its first earnings since its IPO and the company is actually profitable, unlike most other public ad tech companies. The company reported a $2.1 million net income.
8. WPP's market research company Millward Brown will acquire InsightExpress, a media analytics company.
9. Facebook can now target ads to your smartphone based on how strong a person's phone signal is at a certain point in time. Ad Age explains this will allow advertisers to target video ads when a user has a stronger signal and more data available.