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43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report
ad-tech14 Jan 2022, 10:00

How technology has changed the marketing landscape
How technology has changed the marketing landscape
In the last 22 months, the pandemic has resulted in a significant change in the size, availability, and profile of the digital audience, bringing in people who...
ad-tech07 Jan 2022, 12:20

Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Carrom, Fruit Dart, Fruit Chop, Runner No.1 and Block Puzzle were some of the top games that were played across different Indian cities as per IMGR 2021. Mobil...
ad-tech30 Dec 2021, 10:30

Marketing in a Cookie-less world
Marketing in a Cookie-less world
This year, the world of digital marketing witnessed a landmark shift as Google announced its plan to phase out the use of third-party cookies in the next two y...
ad-tech24 Dec 2021, 10:00

Unlocking new marketing opportunities for the post-pandemic future
Unlocking new marketing opportunities for the post-pandemic future
The pandemic led to massive changes in consumer behavior and the way they interact with brands. This change has led to new opportunities for marketers. Robert ...
ad-tech22 Dec 2021, 11:53

AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
AT&T has agreed to sell its global programmatic advertising marketplace, Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, ...
ad-tech07 Dec 2021, 10:00

Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
Srinath Sridharan, Corporate Advisor & Independent markets commentator, pens an OpEd on issues that brands create by claiming to use AI / ML, when basic proces...
ad-tech29 Nov 2021, 15:00

Apple reports maximum brand reputation issues while OPPO tops the charts: Report
Apple reports maximum brand reputation issues while OPPO tops the charts: Report
As per Techarch, brands having strong consumer pull prone to higher Brand Reputation risk in digital arena. OPPO, Realme and Vivo top its Brand Reputation Inde...
ad-tech29 Nov 2021, 14:22

Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
The game developer has introduced under-Age restrictions like OTP wall included to ensure guardians’ consent to play BGMI. It has also launched anti-Addiction ...
ad-tech25 Nov 2021, 14:02

Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India report
Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India report
The report highlights how India is emerging as both an investment opportunity and a talent hub for the world. It has been catalyzed by better smartphones, incr...
ad-tech24 Nov 2021, 12:11

YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report
YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report
Micro-Influencers hold maximum brand deals but Nano-influencers get higher median engagement. The survey by the commerce enablement company states that India i...
ad-tech24 Nov 2021, 10:00

How connected devices are shaping the future of entertainment
How connected devices are shaping the future of entertainment
The pandemic has accelerated the pace of digital adoption in the country and the OTT segment has seen a resulting boom. The proliferation of connected devices ...
ad-tech19 Nov 2021, 10:00

BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learning
BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learning
Dhilip Kumar, Chief Creative Director, BYJU'S shares how edtech platforms use gaming as a powerful vehicle to make learning experience fun. Game mechanics, whe...
ad-tech17 Nov 2021, 13:03

Digital Ad Fraud is estimated to cost brands around $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent: mFilterIt
Digital Ad Fraud is estimated to cost brands around $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent: mFilterIt
mFilterIt releases Ad Fraud Myths on “International Fraud Awareness Week” The Digital Ad Fraud is estimated to cost advertisers and brands an estimated of $44 ...
ad-tech15 Nov 2021, 12:25

We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to say
We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to say
The video streaming giant YouTube announced last week that it is removing its ‘dislike’ counts on videos for public across its platform. In other news, Instagr...
ad-tech11 Nov 2021, 13:38

2022 will see a rapid acceleration in data-driven marketing practices ahead of third-party cookie deprecation: Report
2022 will see a rapid acceleration in data-driven marketing practices ahead of third-party cookie deprecation: Report
As marketers race towards finishing their data foundations, many are already looking to the next stage of maturity. The adoption of machine learning to drive i...
ad-tech10 Nov 2021, 15:18

As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystem
As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystem
After Twitter’s Super Follow, Meta-owned social media app Instagram is expected to launch subscriptions on its platform soon. This subscription-based model wil...
ad-tech05 Nov 2021, 10:00

Here’s why most popular apps and websites are integrating gaming centers within their platforms
Here’s why most popular apps and websites are integrating gaming centers within their platforms
Having a game center allows apps and websites to keep users on their product longer. In a survey conducted by Gamezop for its partners, adding games increased ...
ad-tech29 Oct 2021, 13:16

50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report
50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report
Study identifies new cohort of ‘MarTech Heroes’ - organizations that plan to significantly increase investment in Martech over next 36 months. Over 50% of resp...
ad-tech29 Oct 2021, 10:29

Paid gamers in India are set to become ~235 million in 2025, from 80 million gamers in 2020: Report
Paid gamers in India are set to become ~235 million in 2025, from 80 million gamers in 2020: Report
Redseer and Lumikai have launched a new report. It states that all gaming segments saw growth in downloads spike during lockdown 1 while social games saw the s...
ad-tech28 Oct 2021, 20:04

YouTube is the most-used social media platform by influencers in India: AnyTag report
YouTube is the most-used social media platform by influencers in India: AnyTag report
AnyTag's recent report reveals how in the past year, Instagram, Facebook and Twitter saw increases in proportion to the other social media platforms but YouTub...
ad-tech26 Oct 2021, 11:48

The Trade Desk enables brands to measure impact of digital advertising in India with store visitation data
The Trade Desk enables brands to measure impact of digital advertising in India with store visitation data
The Trade Desk has partnered with a customer intelligence platform, Lifesight. This collaboration will enable marketers in India with insights of the impact of...
ad-tech19 Oct 2021, 14:37

Ad fraud rates decrease in desktop and mobile web display in India: Report
Ad fraud rates decrease in desktop and mobile web display in India: Report
Brand risk and ad fraud rates in India ranked below the global average. Viewability on mobile environments increased in India. Today, Integral Ad Science (Nasd...
ad-tech13 Oct 2021, 16:33

India’s e-commerce industry is set to grow by 84% to $111 billion by 2024: MAAS and Sensor Tower report
India’s e-commerce industry is set to grow by 84% to $111 billion by 2024: MAAS and Sensor Tower report
India’s eCommerce industry is set to grow by 84% to $111 billion by 2024. India’s spends of Q2 2021 across 5 popular eCommerce apps stood at $60+ Mn, more than...
ad-tech13 Oct 2021, 14:37

InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing efforts
InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing efforts
InMobi will be looking to invest more as Appsumer’s business grows further, InMobi’s growth platforms head Navin Madhavan told Business Insider. Appsumer offer...
ad-tech07 Oct 2021, 12:03

AnyMind Group partners with Human Security to help clean up in-app ad fraud
AnyMind Group partners with Human Security to help clean up in-app ad fraud
Sophisticated bot attacks are posing a significantly increasing and evolving threat to the Asia-Pacific and Middle East regions. HUMAN’s MediaGuard will be imm...
ad-tech14 Jan 2022, 10:00

How technology has changed the marketing landscape
How technology has changed the marketing landscape
In the last 22 months, the pandemic has resulted in a significant change in the size, availability, and profile of the digital audience, bringing in people who were previously only accessible offline...
ad-tech24 Dec 2021, 10:00

Unlocking new marketing opportunities for the post-pandemic future
Unlocking new marketing opportunities for the post-pandemic future
The pandemic led to massive changes in consumer behavior and the way they interact with brands. This change has led to new opportunities for marketers. Robert Kay, Senior Director – Customer Success ...
ad-tech29 Nov 2021, 15:00

Apple reports maximum brand reputation issues while OPPO tops the charts: Report
Apple reports maximum brand reputation issues while OPPO tops the charts: Report
As per Techarch, brands having strong consumer pull prone to higher Brand Reputation risk in digital arena. OPPO, Realme and Vivo top its Brand Reputation Index.In its first Brand Reputation Index (B...
ad-tech24 Nov 2021, 12:11

YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report
YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report
Micro-Influencers hold maximum brand deals but Nano-influencers get higher median engagement. The survey by the commerce enablement company states that India is one of the most diverse and fast-growi...
ad-tech17 Nov 2021, 13:03

Digital Ad Fraud is estimated to cost brands around $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent: mFilterIt
Digital Ad Fraud is estimated to cost brands around $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent: mFilterIt
mFilterIt releases Ad Fraud Myths on “International Fraud Awareness Week” The Digital Ad Fraud is estimated to cost advertisers and brands an estimated of $44 billion to fraudulent activities by 2022...
ad-tech10 Nov 2021, 15:18

As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystem
As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystem
After Twitter’s Super Follow, Meta-owned social media app Instagram is expected to launch subscriptions on its platform soon. This subscription-based model will allow users to access exclusive storie...
ad-tech29 Oct 2021, 10:29

Paid gamers in India are set to become ~235 million in 2025, from 80 million gamers in 2020: Report
Paid gamers in India are set to become ~235 million in 2025, from 80 million gamers in 2020: Report
Redseer and Lumikai have launched a new report. It states that all gaming segments saw growth in downloads spike during lockdown 1 while social games saw the strongest growth.Lumikai and Redseer have...
ad-tech19 Oct 2021, 14:37

Ad fraud rates decrease in desktop and mobile web display in India: Report
Ad fraud rates decrease in desktop and mobile web display in India: Report
Brand risk and ad fraud rates in India ranked below the global average. Viewability on mobile environments increased in India. Today, Integral Ad Science (Nasdaq: IAS) released its Media Quality Repo...
ad-tech07 Jan 2022, 12:20

Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Carrom, Fruit Dart, Fruit Chop, Runner No.1 and Block Puzzle were some of the top games that were played across different Indian cities as per IMGR 2021. Mobile esports like Chess and Pool also witnessed a sharp rise in the number of gamer...
ad-tech30 Dec 2021, 10:30

Marketing in a Cookie-less world
Marketing in a Cookie-less world
This year, the world of digital marketing witnessed a landmark shift as Google announced its plan to phase out the use of third-party cookies in the next two years. Raman Mittal, Co-Founder & CMO, TO THE NEW shares a few tips for agencies and advertisers on how to o...
ad-tech22 Dec 2021, 11:53

AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
AT&T has agreed to sell its global programmatic advertising marketplace, Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital...
ad-tech07 Dec 2021, 10:00

Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
Srinath Sridharan, Corporate Advisor & Independent markets commentator, pens an OpEd on issues that brands create by claiming to use AI / ML, when basic processes don’t work. From a consumer perspective, he shares his experience of using o...
ad-tech29 Nov 2021, 14:22

Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
The game developer has introduced under-Age restrictions like OTP wall included to ensure guardians’ consent to play BGMI. It has also launched anti-Addiction steps like capping of play time and daily spend limits. The campaign is conceptu...
ad-tech25 Nov 2021, 14:02

Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India report
Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India report
The report highlights how India is emerging as both an investment opportunity and a talent hub for the world. It has been catalyzed by better smartphones, increased internet access, popular titles, influencers, and the global pandemic.The ...
ad-tech24 Nov 2021, 10:00

How connected devices are shaping the future of entertainment
How connected devices are shaping the future of entertainment
The pandemic has accelerated the pace of digital adoption in the country and the OTT segment has seen a resulting boom. The proliferation of connected devices is also helping in making the experience more convenient and seamless. Manish Kalra, Chief Business Officer...
ad-tech19 Nov 2021, 10:00

BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learning
BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learning
Dhilip Kumar, Chief Creative Director, BYJU'S shares how edtech platforms use gaming as a powerful vehicle to make learning experience fun. Game mechanics, when employed in learning, provide students with a psychologically driven willingne...
ad-tech15 Nov 2021, 12:25

We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to say
We asked influencers and marketing agencies about YouTube disabling dislike count from public view and Instagram testing time-outs, here’s what they had to say
The video streaming giant YouTube announced last week that it is removing its ‘dislike’ counts on videos for public across its platform. In other news, Instagram is test...
ad-tech11 Nov 2021, 13:38

2022 will see a rapid acceleration in data-driven marketing practices ahead of third-party cookie deprecation: Report
2022 will see a rapid acceleration in data-driven marketing practices ahead of third-party cookie deprecation: Report
As marketers race towards finishing their data foundations, many are already looking to the next stage of maturity. The adoption of machine learning to drive insight and action at scale - surprisingly, even 50% of the marketer segment who ...
ad-tech05 Nov 2021, 10:00

Here’s why most popular apps and websites are integrating gaming centers within their platforms
Here’s why most popular apps and websites are integrating gaming centers within their platforms
Having a game center allows apps and websites to keep users on their product longer. In a survey conducted by Gamezop for its partners, adding games increased time spent by 15-40% for all apps and websites. In this column, Gaurav Agarwal, ...
ad-tech29 Oct 2021, 13:16

50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report
50% of MarTech advertisers said that their marketing strategy is being driven by creativity: Report
Study identifies new cohort of ‘MarTech Heroes’ - organizations that plan to significantly increase investment in Martech over next 36 months. Over 50% of respondents said that ‘creating compelling content for digital experiences’ is a key...
ad-tech28 Oct 2021, 20:04

YouTube is the most-used social media platform by influencers in India: AnyTag report
YouTube is the most-used social media platform by influencers in India: AnyTag report
AnyTag's recent report reveals how in the past year, Instagram, Facebook and Twitter saw increases in proportion to the other social media platforms but YouTube still ranked highest in most-used social media platforms, when compared in pro...
ad-tech26 Oct 2021, 11:48

The Trade Desk enables brands to measure impact of digital advertising in India with store visitation data
The Trade Desk enables brands to measure impact of digital advertising in India with store visitation data
The Trade Desk has partnered with a customer intelligence platform, Lifesight. This collaboration will enable marketers in India with insights of the impact of their online advertising campaigns on physical in-store visits.The Trade Desk t...
ad-tech13 Oct 2021, 16:33

India’s e-commerce industry is set to grow by 84% to $111 billion by 2024: MAAS and Sensor Tower report
India’s e-commerce industry is set to grow by 84% to $111 billion by 2024: MAAS and Sensor Tower report
India’s eCommerce industry is set to grow by 84% to $111 billion by 2024. India’s spends of Q2 2021 across 5 popular eCommerce apps stood at $60+ Mn, more than the combined average spends across Indonesia, Malaysia, Thailand and Vietnam. T...
ad-tech13 Oct 2021, 14:37

InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing efforts
InMobi to acquire UK-based Appsumer, which helps Picsart, Miniclip with its digital marketing efforts
InMobi will be looking to invest more as Appsumer’s business grows further, InMobi’s growth platforms head Navin Madhavan told Business Insider. Appsumer offers extensives insights into the companies’ marketing spend across 100 channels. T...
ad-tech07 Oct 2021, 12:03

AnyMind Group partners with Human Security to help clean up in-app ad fraud
AnyMind Group partners with Human Security to help clean up in-app ad fraud
Sophisticated bot attacks are posing a significantly increasing and evolving threat to the Asia-Pacific and Middle East regions. HUMAN’s MediaGuard will be immediately rolled out and made available to advertisers who are leveraging POKKT’s...