TOP STORY
Times Internet's M360 partners with Google to enable effective monetization for digital publishers
ad-tech17 Sep 2020, 18:23

Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers
Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers
Taboola and Integral Ad Science join hands to offer a solution. With this integration, performance advertisers have the ability to achieve their marketing goal...
ad-tech16 Sep 2020, 10:00

How have Indian Gaming apps benefitted from the ban on Chinese apps so far
How have Indian Gaming apps benefitted from the ban on Chinese apps so far
India has banned 177 Chinese mobile apps since June, including key games such as PUBG Mobile, Mobile Legends, Chess Rush, Rise of Kingdoms. The banning of Chin...
ad-tech15 Sep 2020, 13:05

mCanvas launches Stories format for multiple platforms such as open web, apps and OEMs
mCanvas launches Stories format for multiple platforms such as open web, apps and OEMs
mCanvas unveils Stories, an immersive mobile experience to engage digital natives. It aims to democratise the Stories experience for advertisers and publishers...
ad-tech14 Sep 2020, 14:22

Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
InMobi's latest report tries to understand the festive shopper journey in the new normal. This year, Indians will spend Rs 15,000 on average, majority of whom ...
ad-tech11 Sep 2020, 17:25

Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime. Fantasy Sports h...
ad-tech10 Sep 2020, 13:06

Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix ...
ad-tech9 Sep 2020, 18:18

JioSaavn records 17.8% YOY increase in ad revenue
JioSaavn records 17.8% YOY increase in ad revenue
With a 72.5% increase in the number of unique brands from last year, 85 new brands came on board JioSaavn records 17.8% YOY increase in ad revenue for April to...
ad-tech8 Sep 2020, 12:15

How brands can be there for their audience during a crisis and build a loyal following
How brands can be there for their audience during a crisis and build a loyal following
Sachin Sharma, Director of LinkedIn Marketing Solutions, India writes how your community can help drive long-term ROI. He suggests a few ways in which your bra...
ad-tech7 Sep 2020, 12:57

Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report
Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report
Xaxis India’s new Audio Playbook finds that India devotes an average of 19.1 hours per week to listen to music, more than seven per cent higher than the global...
ad-tech7 Sep 2020, 10:00

Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Brands like RSVP, OPPO, Mountain Dew and RedBull have associated with PUBG in the past. PUBG was known to offer high-reach and consumer engagement, two powerfu...
ad-tech4 Sep 2020, 21:12

Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code
Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code
The code was unveiled by IAMAI. Zee5, Viacom 18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hunga...
ad-tech3 Sep 2020, 12:02

Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
India has banned 118 Chinese apps including Tencent's PlayerUnknown's Battlegrounds (PUBG) as border tensions with China continue to flare up. We speak to Indi...
ad-tech27 Aug 2020, 12:50

Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers
Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers
Flipkart has launched a new tool for brands and marketers. The tool helps brands understand real-time customer awareness on Flipkart.Flipkart has introduced a ...
ad-tech25 Aug 2020, 13:58

Triller ropes in TikTok India's very first employee, Raj Mishra as its Country Manager and Head of Operations for India
Triller ropes in TikTok India's very first employee, Raj Mishra as its Country Manager and Head of Operations for India
TikTok's Raj Mishra joins Triller. Triller has over 100 employees in India. In his new role at Triller, he will be leading and furthering the development of Tr...
ad-tech25 Aug 2020, 12:33

Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users. As mobile advertising expenditure in India is projected to re...
ad-tech21 Aug 2020, 11:00

Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot's latest series The Gone Game has been shot entirely in isolation during the lockdown. It has been executed through remote direction and limited equipment...
ad-tech19 Aug 2020, 10:00

How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
The US-based app Triller promises data privacy and ease of editing content, two things that TikTok couldn’t offer which led to its downrise in various countrie...
ad-tech14 Aug 2020, 16:58

Here’s what ZEE5’s short video platform HiPi is all about
Here’s what ZEE5’s short video platform HiPi is all about
ZEE5 has joined the race for offering a short video platform with the announcement of the launch of the beta version of HiPi. It has already onboarded over 400...
ad-tech13 Aug 2020, 15:57

Swiggy lets you recreate your favourite food memory through Instagram AR filters
Swiggy lets you recreate your favourite food memory through Instagram AR filters
Conceptualized and executed by Swiggy and Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network (DAN) India, #SwiggyFoodoshop is an Inst...
ad-tech7 Aug 2020, 12:46

Netflix launches its Hindi user interface
Netflix launches its Hindi user interface
The move is aimed at giving a better user experience to people who are more comfortable in Hindi. The Hindi user interface is available across devices on mobil...
ad-tech28 Jul 2020, 10:00

Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
The ban on TikTok gave homegrown app Bolo Indya a huge boost. Within 24 hours of the ban, Bolo Indya saw 62 minute+ daily time spent by active users, at par wi...
ad-tech22 Jul 2020, 19:03

Sharekhan launches financial movies platform, MoneyFLIX to make financial education fun
Sharekhan launches financial movies platform, MoneyFLIX to make financial education fun
Sharekhan Education, a separate entity under Sharekhan, has launched its maiden edutainment platform - MoneyFLIX. Catering to both the digitally native millenn...
ad-tech22 Jul 2020, 10:00

Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
The ban on TikTok has helped many Indian video apps come to the forefront. Homegrown app Public is now aiming to get 100 million+ users and be available in all...
ad-tech21 Jul 2020, 12:43

Snapchat now allows you to meditate through its app
Snapchat now allows you to meditate through its app
First announced at Snap Partner Summit last month, Snap Minis are a new way for developers to bring bite-sized experiences to Snapchat. Snap Minis are miniatur...
ad-tech20 Jul 2020, 13:15

Instagram, Facebook, YouTube and Sharechat see substantial increase in time-spent after the ban on Chinese apps: Kantar
Instagram, Facebook, YouTube and Sharechat see substantial increase in time-spent after the ban on Chinese apps: Kantar
A report by Kantar stated that following the ban on Chinese apps, Average Time/Day on Instagram more than doubled (2.3X), and Facebook too saw a significant 35...
ad-tech20 Jul 2020, 10:00

Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
The ban on Chinese video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. We reached out to celeb...
ad-tech17 Sep 2020, 18:23

Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers
Taboola and IAS partner to launch a Brand Safety Solution for Performance Advertisers
Taboola and Integral Ad Science join hands to offer a solution. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4...
ad-tech14 Sep 2020, 14:22

Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
Around 54% of Indians will be spending up to Rs 10,000 this festive season: InMobi Report
InMobi's latest report tries to understand the festive shopper journey in the new normal. This year, Indians will spend Rs 15,000 on average, majority of whom plan to increase their budgets from last...
ad-tech9 Sep 2020, 18:18

JioSaavn records 17.8% YOY increase in ad revenue
JioSaavn records 17.8% YOY increase in ad revenue
With a 72.5% increase in the number of unique brands from last year, 85 new brands came on board JioSaavn records 17.8% YOY increase in ad revenue for April to August Compared to 2019, ad revenue in ...
ad-tech7 Sep 2020, 10:00

Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Will PUBG’s ban have a ripple effect on in-game brand partnerships and AdEx?
Brands like RSVP, OPPO, Mountain Dew and RedBull have associated with PUBG in the past. PUBG was known to offer high-reach and consumer engagement, two powerful baits for brands. Experts answer how b...
ad-tech27 Aug 2020, 12:50

Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers
Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers
Flipkart has launched a new tool for brands and marketers. The tool helps brands understand real-time customer awareness on Flipkart.Flipkart has introduced a new insights tool called Brand Pulse to ...
ad-tech21 Aug 2020, 11:00

Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot Select's latest original The Gone Game is a series shot remotely with phone, CCTV and video calls, here’s how they pull it off
Voot's latest series The Gone Game has been shot entirely in isolation during the lockdown. It has been executed through remote direction and limited equipment. We caught up with Ferzad Palia, Head –...
ad-tech13 Aug 2020, 15:57

Swiggy lets you recreate your favourite food memory through Instagram AR filters
Swiggy lets you recreate your favourite food memory through Instagram AR filters
Conceptualized and executed by Swiggy and Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network (DAN) India, #SwiggyFoodoshop is an Instagram filter. It allows users to tag the...
ad-tech22 Jul 2020, 19:03

Sharekhan launches financial movies platform, MoneyFLIX to make financial education fun
Sharekhan launches financial movies platform, MoneyFLIX to make financial education fun
Sharekhan Education, a separate entity under Sharekhan, has launched its maiden edutainment platform - MoneyFLIX. Catering to both the digitally native millennials and the not-so millennial, the plat...
ad-tech22 Jul 2020, 10:00

Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
Public app aims to get 100 million users by end of 2020 on the back of the Atma Nirbhar Bharat movement
The ban on TikTok has helped many Indian video apps come to the forefront. Homegrown app Public is now aiming to get 100 million+ users and be available in all Indian languages by the end of 2020. Pe...
ad-tech16 Sep 2020, 10:00

How have Indian Gaming apps benefitted from the ban on Chinese apps so far
How have Indian Gaming apps benefitted from the ban on Chinese apps so far
India has banned 177 Chinese mobile apps since June, including key games such as PUBG Mobile, Mobile Legends, Chess Rush, Rise of Kingdoms. The banning of Chinese gaming Apps have opened doors for Indian Gaming platforms. We speak to a few...
ad-tech15 Sep 2020, 13:05

mCanvas launches Stories format for multiple platforms such as open web, apps and OEMs
mCanvas launches Stories format for multiple platforms such as open web, apps and OEMs
mCanvas unveils Stories, an immersive mobile experience to engage digital natives. It aims to democratise the Stories experience for advertisers and publishers by bringing it to multiple platforms. mCanvas, the experiential storytelling ad...
ad-tech11 Sep 2020, 17:25

Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
Around 80% of the online fantasy sports users in India prefer participating in the ‘free-to-play’ format
98% of the 20% fantasy sports users, participating who pay-to-play format, have either won or lost less than INR 10,000 net in their lifetime. Fantasy Sports has become one of the primary sources of sports entertainment. Increased viewersh...
ad-tech10 Sep 2020, 13:06

Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Netflix is the most popular platform in India while Amazon Prime Video has the highest subscribers: Report
Amazon Prime Video was the most subscribed to platform closely followed by Netflix and then Hotstar, the most popular platform amongst subscribers was Netflix with a 60% majority. FLYX undertook this survey in July and August 2020. The sur...
ad-tech8 Sep 2020, 12:15

How brands can be there for their audience during a crisis and build a loyal following
How brands can be there for their audience during a crisis and build a loyal following
Sachin Sharma, Director of LinkedIn Marketing Solutions, India writes how your community can help drive long-term ROI. He suggests a few ways in which your brand can build ROI on LinkedIn. Amidst the unprecedented physical boundaries impos...
ad-tech7 Sep 2020, 12:57

Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report
Audio consumption is increasing but only 71% advertisers spend less than 10% of their ad investments on digital audio channels: Report
Xaxis India’s new Audio Playbook finds that India devotes an average of 19.1 hours per week to listen to music, more than seven per cent higher than the global average. Despite the high adoption rate, only 71% of advertisers commit less th...
ad-tech4 Sep 2020, 21:12

Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code
Netflix, Disney+ Hotstar, Amazon Prime Video, MX Player and 11 other leading OTT players sign self-regulation code
The code was unveiled by IAMAI. Zee5, Viacom 18, Disney Hotstar, Amazon Prime Video, Netflix, MX Player, Jio Cinema, Eros Now, Alt Balaji, Arre, HoiChoi, Hungama, Shemaroo, Discovery Plus and Flickstree have signed the code. The Universal ...
ad-tech3 Sep 2020, 12:02

Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
Can Indian games fill the void that PUBG will leave behind? Experts tell us their thoughts
India has banned 118 Chinese apps including Tencent's PlayerUnknown's Battlegrounds (PUBG) as border tensions with China continue to flare up. We speak to Indian gaming apps and digital experts to understand what it means for the industry....
ad-tech25 Aug 2020, 13:58

Triller ropes in TikTok India's very first employee, Raj Mishra as its Country Manager and Head of Operations for India
Triller ropes in TikTok India's very first employee, Raj Mishra as its Country Manager and Head of Operations for India
TikTok's Raj Mishra joins Triller. Triller has over 100 employees in India. In his new role at Triller, he will be leading and furthering the development of Triller’s products, operations, and overall business goals.Triller has appointed T...
ad-tech25 Aug 2020, 12:33

Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users. As mobile advertising expenditure in India is projected to reach 1.73 Billion U.S. dollars in 2021, up from 460 million in 2017, Truecaller i...
ad-tech19 Aug 2020, 10:00

How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
How Triller app smartly roped in top TikTokers and its CSO to become the No. 1 in-app store, with zero marketing budget
The US-based app Triller promises data privacy and ease of editing content, two things that TikTok couldn’t offer which led to its downrise in various countries. Internationally, celebrities like Rebel Wilson, Kevin Hart, Alicia Keys and C...
ad-tech14 Aug 2020, 16:58

Here’s what ZEE5’s short video platform HiPi is all about
Here’s what ZEE5’s short video platform HiPi is all about
ZEE5 has joined the race for offering a short video platform with the announcement of the launch of the beta version of HiPi. It has already onboarded over 400 influencers, with over 70 Zee TV celebrities and aims to add another 100 by December 2020. Rajneel Kumar, ...
ad-tech7 Aug 2020, 12:46

Netflix launches its Hindi user interface
Netflix launches its Hindi user interface
The move is aimed at giving a better user experience to people who are more comfortable in Hindi. The Hindi user interface is available across devices on mobile, TV and web. Netflix members outside India will also have the option to switch their user interface to Hi...
ad-tech28 Jul 2020, 10:00

Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
Bolo Indya’s founder wants to offer every consumer and content creator an opportunity to earn through content marketing
The ban on TikTok gave homegrown app Bolo Indya a huge boost. Within 24 hours of the ban, Bolo Indya saw 62 minute+ daily time spent by active users, at par with time spent on TikTok, more than 5 times of time spent on other homegrown appl...
ad-tech21 Jul 2020, 12:43

Snapchat now allows you to meditate through its app
Snapchat now allows you to meditate through its app
First announced at Snap Partner Summit last month, Snap Minis are a new way for developers to bring bite-sized experiences to Snapchat. Snap Minis are miniature experiences that make a big impact. Each Mini can change the way friends interact with each other.Snapcha...
ad-tech20 Jul 2020, 13:15

Instagram, Facebook, YouTube and Sharechat see substantial increase in time-spent after the ban on Chinese apps: Kantar
Instagram, Facebook, YouTube and Sharechat see substantial increase in time-spent after the ban on Chinese apps: Kantar
A report by Kantar stated that following the ban on Chinese apps, Average Time/Day on Instagram more than doubled (2.3X), and Facebook too saw a significant 35% jump in time-spent on the platform. Sharechat witnessed a 2.5X increase in tim...
ad-tech20 Jul 2020, 10:00

Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
Instagram Reels and upping content game: suggestions from Celebrity PR managers and Influencer Marketing Agencies for TikTokers
The ban on Chinese video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. We reached out to celebrity PR managers and influencer marketing agencies to understand how they are he...