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ZEE5 denies recent data breach claims
ad-tech05 Mar 2021, 12:02

ZEE5 denies recent data breach claims
ZEE5 denies recent data breach claims
A few days back, independent Internet Security Researcher, Rajshekhar Rajaharia had alleged that the data of 9 million Zee5 users had been leaked. While denyin...
ad-tech05 Mar 2021, 10:42

How will Google’s new privacy policy impact digital advertising
How will Google’s new privacy policy impact digital advertising
Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it is a...
ad-tech04 Mar 2021, 15:40

Facebook vs Instagram: where should you spend your marketing monnies in 2021
Facebook vs Instagram: where should you spend your marketing monnies in 2021
Blind investment on Instagram and Facebook can really take a toll on your marketing resources and budget. And watching money go down the drain, it’s no fun. So...
ad-tech03 Mar 2021, 10:00

Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Since its launch in India in 2o15, Tinder has been able to find a loyal user base in India, and Taru Kapoor, General Manager, India, Tinder feels word-of-mouth...
ad-tech26 Feb 2021, 10:00

I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
Desi micro-blogging platform Koo has been in news for the past few weeks, ever since many politicians and celebrities announced they are joining the platform. ...
ad-tech25 Feb 2021, 10:00

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digita...
ad-tech22 Feb 2021, 12:53

Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
ASCI announces new guidelines for influencer advertising on digital media. As per the guidelines, the influencers will be required to add a disclosure label fr...
ad-tech19 Feb 2021, 13:34

How automation is revolutionizing the digital marketing sector
How automation is revolutionizing the digital marketing sector
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. To hone their...
ad-tech15 Feb 2021, 11:51

Flipkart launches commerce-focused self-serve demand-side platform
Flipkart launches commerce-focused self-serve demand-side platform
Flipkart partners with MediaMath to launch its demand-side platform. The partnership will support advertising goals for brands through a self-serve platform wi...
ad-tech10 Feb 2021, 11:47

Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter’s advertising revenue for the fourth quarter jumped to $1.15. Twitter had 192 million daily users, on average, in the third quarter, up 27% year-over-y...
ad-tech05 Feb 2021, 11:57

Snowflake India’s Country Manager shares how COVID-19 accelerated cloud adoption in India
Snowflake India’s Country Manager shares how COVID-19 accelerated cloud adoption in India
In an interview with Vimal Venkatram, Country Manager, Snowflake India, we discuss how COVID-19 has accelerated cloud adoption in India. He tells us how import...
ad-tech04 Feb 2021, 10:00

How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
US-based physician engagement platform Doceree is trying to address the problem of rising costs in healthcare by bringing efficiency and effectiveness to physi...
ad-tech03 Feb 2021, 12:00

How tech companies can combat the implications of COVID-19 on the women workforce
How tech companies can combat the implications of COVID-19 on the women workforce
Women in the workforce have been disproportionately affected by the Covid-19 pandemic. Amalia Avramov, Group President, Amdocs writes about a few simple things...
ad-tech27 Jan 2021, 13:56

Instagram shares 6 tips to protect your account from phishing attacks
Instagram shares 6 tips to protect your account from phishing attacks
Recent phishing incidents on Instagram have concerned many users of the platform. To help users have a safer experience on the platform, Instagram has shared s...
ad-tech22 Jan 2021, 10:00

Social Media Platforms: The trends to watch out for in 2021
Social Media Platforms: The trends to watch out for in 2021
Social media apps kept us together, even from miles apart, in 2020. It will continue to play an important role in our lives in 2021 and beyond. So, from our tr...
ad-tech19 Jan 2021, 13:03

Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
After WhatsApp announced its policy updates, many users started looking for secure alternatives like Signal and Telegram. According to Sensor Tower, Signal saw...
ad-tech07 Jan 2021, 14:34

Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram has uploaded a list of Dos and Don'ts that content creators can follow to make good reels. So next time you work on your Reel, here are some tips tha...
ad-tech05 Jan 2021, 12:34

Trends which will define the year 2021 for programmatic advertising
Trends which will define the year 2021 for programmatic advertising
While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hi...
ad-tech04 Jan 2021, 12:01

Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
The launch was the first-ever Twitter campaign in the market that enabled physical, tangible on-ground interaction with a brand. It helped OnePlus garner 21.2 ...
ad-tech29 Dec 2020, 14:23

Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
The MX TakaTak Creator Fund will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content acro...
ad-tech28 Dec 2020, 12:28

Best Tweets of 2020: Brands that led the way on Twitter in India
Best Tweets of 2020: Brands that led the way on Twitter in India
The constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active...
ad-tech21 Dec 2020, 15:14

Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched tools provide demand trends to sector participants, be they a chain of hotels, a small travel startup, or a booking agent, Travel Insig...
ad-tech18 Dec 2020, 16:56

Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
WORD Marketplace serves as a gateway between Brands and Influencers. They can mutually benefit by connecting with each other to find, create and execute campai...
ad-tech17 Dec 2020, 10:00

Facebook is strengthening its social video experience for its next phase of growth in India
Facebook is strengthening its social video experience for its next phase of growth in India
Recently, Mark Zuckerberg, CEO, Facebook reiterated the importance of India for Facebook in its global scheme of things. Over the years, Facebook has been test...
ad-tech16 Dec 2020, 18:31

How WhiteHat Jr, Maruti and Mondelez drove their business amid a pandemic through Facebook
How WhiteHat Jr, Maruti and Mondelez drove their business amid a pandemic through Facebook
White Hat Jr. used only the Facebook family of apps for the first 18 months to scale itself. Maruti drove 1.3 million enquiries in six months from Facebook.The...
ad-tech15 Dec 2020, 13:39

Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Facebook organized its first-ever Fuel for India event, the first edition this year is happening virtually. During the conversation, Mukesh Dhirubhai Ambani, C...
ad-tech05 Mar 2021, 12:02

ZEE5 denies recent data breach claims
ZEE5 denies recent data breach claims
A few days back, independent Internet Security Researcher, Rajshekhar Rajaharia had alleged that the data of 9 million Zee5 users had been leaked. While denying the claim, Manish Kalra, Chief Busines...
ad-tech03 Mar 2021, 10:00

Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Since its launch in India in 2o15, Tinder has been able to find a loyal user base in India, and Taru Kapoor, General Manager, India, Tinder feels word-of-mouth has played an important role. With more...
ad-tech22 Feb 2021, 12:53

Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
ASCI announces new guidelines for influencer advertising on digital media. As per the guidelines, the influencers will be required to add a disclosure label from the list of approved labels. To enabl...
ad-tech10 Feb 2021, 11:47

Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter’s advertising revenue for the fourth quarter jumped to $1.15. Twitter had 192 million daily users, on average, in the third quarter, up 27% year-over-year. Twitter in its quarterly results de...
ad-tech03 Feb 2021, 12:00

How tech companies can combat the implications of COVID-19 on the women workforce
How tech companies can combat the implications of COVID-19 on the women workforce
Women in the workforce have been disproportionately affected by the Covid-19 pandemic. Amalia Avramov, Group President, Amdocs writes about a few simple things that can help bring women back to the w...
ad-tech19 Jan 2021, 13:03

Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
After WhatsApp announced its policy updates, many users started looking for secure alternatives like Signal and Telegram. According to Sensor Tower, Signal saw 2.3 million installs in India -- more t...
ad-tech04 Jan 2021, 12:01

Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
The launch was the first-ever Twitter campaign in the market that enabled physical, tangible on-ground interaction with a brand. It helped OnePlus garner 21.2 million overall impressions and viewersh...
ad-tech21 Dec 2020, 15:14

Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched insight tools will help the travel industry understand demand better through data
Google's newly launched tools provide demand trends to sector participants, be they a chain of hotels, a small travel startup, or a booking agent, Travel Insights with Google will help better underst...
ad-tech18 Dec 2020, 16:56

Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
Alchemy Group’s WORD launches a self-serve influencer marketing platform which connects brands and creators
WORD Marketplace serves as a gateway between Brands and Influencers. They can mutually benefit by connecting with each other to find, create and execute campaigns on a seamless platform.WORD, an infl...
ad-tech05 Mar 2021, 10:42

How will Google’s new privacy policy impact digital advertising
How will Google’s new privacy policy impact digital advertising
Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it is aiming to make third-party cookies obsolete by 2022. We speak to digital experts to understand what is the p...
ad-tech04 Mar 2021, 15:40

Facebook vs Instagram: where should you spend your marketing monnies in 2021
Facebook vs Instagram: where should you spend your marketing monnies in 2021
Blind investment on Instagram and Facebook can really take a toll on your marketing resources and budget. And watching money go down the drain, it’s no fun. Socialbakers’ latest Instagram vs. Facebook report uncovers the trends and insight...
ad-tech26 Feb 2021, 10:00

I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
Desi micro-blogging platform Koo has been in news for the past few weeks, ever since many politicians and celebrities announced they are joining the platform. The result has been massive downloads for the app in India. Currently the app ha...
ad-tech25 Feb 2021, 10:00

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digital advertising seeing an astronomical demand after COVID, ad frauds in our countr...
ad-tech19 Feb 2021, 13:34

How automation is revolutionizing the digital marketing sector
How automation is revolutionizing the digital marketing sector
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. To hone their marketing strategies and increase efficiencies, business owners are increasingly leveraging automation and...
ad-tech15 Feb 2021, 11:51

Flipkart launches commerce-focused self-serve demand-side platform
Flipkart launches commerce-focused self-serve demand-side platform
Flipkart partners with MediaMath to launch its demand-side platform. The partnership will support advertising goals for brands through a self-serve platform with end-to-end campaign management. Flipkart is strengthening its advertising and monetisation portfolio and...
ad-tech05 Feb 2021, 11:57

Snowflake India’s Country Manager shares how COVID-19 accelerated cloud adoption in India
Snowflake India’s Country Manager shares how COVID-19 accelerated cloud adoption in India
In an interview with Vimal Venkatram, Country Manager, Snowflake India, we discuss how COVID-19 has accelerated cloud adoption in India. He tells us how important a role does cloud, data analytics, and business intelligence play in the AdT...
ad-tech04 Feb 2021, 10:00

How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms
US-based physician engagement platform Doceree is trying to address the problem of rising costs in healthcare by bringing efficiency and effectiveness to physician engagement by using data and creativity. The platform has been using progra...
ad-tech27 Jan 2021, 13:56

Instagram shares 6 tips to protect your account from phishing attacks
Instagram shares 6 tips to protect your account from phishing attacks
Recent phishing incidents on Instagram have concerned many users of the platform. To help users have a safer experience on the platform, Instagram has shared some helpful tips.Social media is a tool for good for many. Through 2020, it’s be...
ad-tech22 Jan 2021, 10:00

Social Media Platforms: The trends to watch out for in 2021
Social Media Platforms: The trends to watch out for in 2021
Social media apps kept us together, even from miles apart, in 2020. It will continue to play an important role in our lives in 2021 and beyond. So, from our trends series today, we look back at 2020 and bring you some of the biggest social media trends for the year ...
ad-tech07 Jan 2021, 14:34

Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram shares a few Dos and Don'ts that content creators can follow for ‘reely’ good reels
Instagram has uploaded a list of Dos and Don'ts that content creators can follow to make good reels. So next time you work on your Reel, here are some tips that might come handy. Instagram Reels started as a TikTok clone but is now emergin...
ad-tech05 Jan 2021, 12:34

Trends which will define the year 2021 for programmatic advertising
Trends which will define the year 2021 for programmatic advertising
While digital advertising has been attractive and has been growing in terms of total marketing spends year after year, in particular, this year in the COVID-hit world, digital advertising will deliver you even better results. Rita Sahajpaul, Head of Product & Market...
ad-tech29 Dec 2020, 14:23

Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
Short format video app MX TakaTak is launching a Rs 100 Crore fund to help creators build an alternative career
The MX TakaTak Creator Fund will be open for all Indian citizens and those creators who consistently post original videos or have unique ideas for content across various categories. The creators will receive regular rewards for their conte...
ad-tech28 Dec 2020, 12:28

Best Tweets of 2020: Brands that led the way on Twitter in India
Best Tweets of 2020: Brands that led the way on Twitter in India
The constraints of 2020 encouraged brands to be more creative. In 2020, Twitter saw more people using the service than ever before and monetizable daily active users growing 29% year-over-year to 187 million driven by global conversation around current events and pr...
ad-tech17 Dec 2020, 10:00

Facebook is strengthening its social video experience for its next phase of growth in India
Facebook is strengthening its social video experience for its next phase of growth in India
Recently, Mark Zuckerberg, CEO, Facebook reiterated the importance of India for Facebook in its global scheme of things. Over the years, Facebook has been testing and rolling out new features from here. Currently, its testing Instagram Lit...
ad-tech16 Dec 2020, 18:31

How WhiteHat Jr, Maruti and Mondelez drove their business amid a pandemic through Facebook
How WhiteHat Jr, Maruti and Mondelez drove their business amid a pandemic through Facebook
White Hat Jr. used only the Facebook family of apps for the first 18 months to scale itself. Maruti drove 1.3 million enquiries in six months from Facebook.The second day of the inaugural Facebook Fuel for India event started with a keynot...
ad-tech15 Dec 2020, 13:39

Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Decisions made in India shape global discussions about how technology can drive more economic opportunity and better outcomes​​: Mark Zuckerberg, Facebook
Facebook organized its first-ever Fuel for India event, the first edition this year is happening virtually. During the conversation, Mukesh Dhirubhai Ambani, Chairman & Managing Director, Reliance Industries and Mark Zuckerberg, Founder, C...