TOP STORY
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
ad-tech10 Mar 2022, 11:22

Female smartphone users are engaging with the finance and education sectors more than ever before: Bobble AI Report
Female smartphone users are engaging with the finance and education sectors more than ever before: Bobble AI Report
Bobble AI, a conversation media platform, has come up with a market intelligence data report focusing on women users (Gender Declared Data) for six key sectors...
ad-tech25 Feb 2022, 13:38

Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 report
Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 report
ZEE5's report offers an analysis on the factors that are influencing the gaming landscape, behaviour patterns of players and key trends that are likely to shap...
ad-tech24 Feb 2022, 11:17

ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about it
ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about it
The Advertising Standard Council of India has released a new set of guidelines for Non-Fungible Tokens and Cryptocurrency, effective from April 2022. After Nov...
ad-tech23 Feb 2022, 10:32

ASCI frames guidelines for advertising and promotion of NFT products
ASCI frames guidelines for advertising and promotion of NFT products
Guidelines issued after extensive consultation with all stakeholders, including the government. It will be applicable to all virtual digital asset-related ads ...
ad-tech23 Feb 2022, 09:00

LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about it
LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about it
LinkedIn has announced the launch of its Creator Accelerator Program in India, to support 200 creators to grow their communities and build engaging content. Th...
ad-tech16 Feb 2022, 13:05

Rising cases of cyberbullying, data privacy and other threats in online gaming: Report
Rising cases of cyberbullying, data privacy and other threats in online gaming: Report
mFilterIt says with a growing Rs 3 billion industry in India, gaming frauds are on a steep rise. With a strong pull coming towards gaming, gamers are still exp...
ad-tech11 Feb 2022, 10:00

From scrolling to spending: how ‘shoppable’ ads will reshape India’s influencer marketing
From scrolling to spending: how ‘shoppable’ ads will reshape India’s influencer marketing
Influencer marketing is thriving in India, but brands are missing out on a key opportunity to both seal and track their customers’ purchasing journey, writes I...
ad-tech08 Feb 2022, 15:44

Metaverse in India: Around 414k conversations in India happened on the Metaverse in early Jan 2022: Report
Metaverse in India: Around 414k conversations in India happened on the Metaverse in early Jan 2022: Report
Tonic Worldwide’s GIPSI launches the world’s first Insights report on the Metaverse as NFTs. As per the report, Gamers are the early adopters.GIPSI, Tonic Worl...
ad-tech08 Feb 2022, 12:28

India's first Metaverse wedding had 500 guests, and two brand associations, here's how it was executed
India's first Metaverse wedding had 500 guests, and two brand associations, here's how it was executed
The first Indian marriage on the Metaverse had two brand associations too. Here's how Wavemaker helped execute it. Abhijeet and Sansrati who tied the knot on S...
ad-tech28 Jan 2022, 11:00

Establishing consumer trust and privacy for a mutually beneficial ecosystem between brands and consumers
Establishing consumer trust and privacy for a mutually beneficial ecosystem between brands and consumers
B2C marketers have found ways to connect online and offline data, social and mobile data, and household and individual data, all in the name of relevance and b...
ad-tech28 Jan 2022, 10:00

The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The Indian gaming industry has been witnessing a good growth for the past few years, a trend that was only further boosted by the pandemic where people stuck a...
ad-tech27 Jan 2022, 11:58

Indian marketers rank mobile and social media as top priorities for 2022 but Ad Fraud remains a huge challenge, Integral Ad Science study finds
Indian marketers rank mobile and social media as top priorities for 2022 but Ad Fraud remains a huge challenge, Integral Ad Science study finds
77% of marketers prioritising mobile, 71% social media. Ad fraud is a key concern across mobile (78%) and social media (86%) environments. Third-party verifica...
ad-tech24 Jan 2022, 15:28

Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators
Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators
Last week, Adam Mosseri, Head of Instagram announced that Instagram is testing its subscription model for select content creators in the US, a news that was re...
ad-tech14 Jan 2022, 12:10

43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report
43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report
As the latest report by Doceree, 43% of pharma marketers in India now prefer programmatic messaging platforms to reach out to physicians. It points that pharma...
ad-tech14 Jan 2022, 10:00

How technology has changed the marketing landscape
How technology has changed the marketing landscape
In the last 22 months, the pandemic has resulted in a significant change in the size, availability, and profile of the digital audience, bringing in people who...
ad-tech07 Jan 2022, 12:20

Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Carrom, Fruit Dart, Fruit Chop, Runner No.1 and Block Puzzle were some of the top games that were played across different Indian cities as per IMGR 2021. Mobil...
ad-tech30 Dec 2021, 10:30

Marketing in a Cookie-less world
Marketing in a Cookie-less world
This year, the world of digital marketing witnessed a landmark shift as Google announced its plan to phase out the use of third-party cookies in the next two y...
ad-tech24 Dec 2021, 10:00

Unlocking new marketing opportunities for the post-pandemic future
Unlocking new marketing opportunities for the post-pandemic future
The pandemic led to massive changes in consumer behavior and the way they interact with brands. This change has led to new opportunities for marketers. Robert ...
ad-tech22 Dec 2021, 11:53

AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
AT&T has agreed to sell its global programmatic advertising marketplace, Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, ...
ad-tech07 Dec 2021, 10:00

Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
Srinath Sridharan, Corporate Advisor & Independent markets commentator, pens an OpEd on issues that brands create by claiming to use AI / ML, when basic proces...
ad-tech29 Nov 2021, 15:00

Apple reports maximum brand reputation issues while OPPO tops the charts: Report
Apple reports maximum brand reputation issues while OPPO tops the charts: Report
As per Techarch, brands having strong consumer pull prone to higher Brand Reputation risk in digital arena. OPPO, Realme and Vivo top its Brand Reputation Inde...
ad-tech29 Nov 2021, 14:22

Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
The game developer has introduced under-Age restrictions like OTP wall included to ensure guardians’ consent to play BGMI. It has also launched anti-Addiction ...
ad-tech25 Nov 2021, 14:02

Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India report
Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India report
The report highlights how India is emerging as both an investment opportunity and a talent hub for the world. It has been catalyzed by better smartphones, incr...
ad-tech24 Nov 2021, 12:11

YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report
YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report
Micro-Influencers hold maximum brand deals but Nano-influencers get higher median engagement. The survey by the commerce enablement company states that India i...
ad-tech24 Nov 2021, 10:00

How connected devices are shaping the future of entertainment
How connected devices are shaping the future of entertainment
The pandemic has accelerated the pace of digital adoption in the country and the OTT segment has seen a resulting boom. The proliferation of connected devices ...
ad-tech19 Nov 2021, 10:00

BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learning
BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learning
Dhilip Kumar, Chief Creative Director, BYJU'S shares how edtech platforms use gaming as a powerful vehicle to make learning experience fun. Game mechanics, whe...
ad-tech10 Mar 2022, 11:22

Female smartphone users are engaging with the finance and education sectors more than ever before: Bobble AI Report
Female smartphone users are engaging with the finance and education sectors more than ever before: Bobble AI Report
Bobble AI, a conversation media platform, has come up with a market intelligence data report focusing on women users (Gender Declared Data) for six key sectors (eCommerce, Beauty, Fashion eCommerce, ...
ad-tech23 Feb 2022, 10:32

ASCI frames guidelines for advertising and promotion of NFT products
ASCI frames guidelines for advertising and promotion of NFT products
Guidelines issued after extensive consultation with all stakeholders, including the government. It will be applicable to all virtual digital asset-related ads released on or after 1st April, 2022.Eve...
ad-tech11 Feb 2022, 10:00

From scrolling to spending: how ‘shoppable’ ads will reshape India’s influencer marketing
From scrolling to spending: how ‘shoppable’ ads will reshape India’s influencer marketing
Influencer marketing is thriving in India, but brands are missing out on a key opportunity to both seal and track their customers’ purchasing journey, writes INCA’s Kunal Sawant. As of last year, soc...
ad-tech28 Jan 2022, 11:00

Establishing consumer trust and privacy for a mutually beneficial ecosystem between brands and consumers
Establishing consumer trust and privacy for a mutually beneficial ecosystem between brands and consumers
B2C marketers have found ways to connect online and offline data, social and mobile data, and household and individual data, all in the name of relevance and budget optimization. But this ecosystem f...
ad-tech24 Jan 2022, 15:28

Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators
Instagram is finally testing subscriptions in the US, here’s how experts feel it will benefit creators
Last week, Adam Mosseri, Head of Instagram announced that Instagram is testing its subscription model for select content creators in the US, a news that was received with much enthusiasm by creators ...
ad-tech07 Jan 2022, 12:20

Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Carrom, Fruit Dart, Fruit Chop, Runner No.1 and Block Puzzle were some of the top games that were played across different Indian cities as per IMGR 2021. Mobile esports like Chess and Pool also witne...
ad-tech22 Dec 2021, 11:53

AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
AT&T agrees to sell its global programmatic advertising marketplace Xandr to Microsoft
AT&T has agreed to sell its global programmatic advertising marketplace, Xandr to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and...
ad-tech29 Nov 2021, 14:22

Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
The game developer has introduced under-Age restrictions like OTP wall included to ensure guardians’ consent to play BGMI. It has also launched anti-Addiction steps like capping of play time and dail...
ad-tech25 Nov 2021, 14:02

Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India report
Indian mobile gaming industry on its way to $5 billion by 2025: BCG-Sequoia India report
The report highlights how India is emerging as both an investment opportunity and a talent hub for the world. It has been catalyzed by better smartphones, increased internet access, popular titles, i...
ad-tech25 Feb 2022, 13:38

Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 report
Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 report
ZEE5's report offers an analysis on the factors that are influencing the gaming landscape, behaviour patterns of players and key trends that are likely to shape the future of India’s online gaming segment in the coming years. As per the fi...
ad-tech24 Feb 2022, 11:17

ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about it
ASCI releases new guidelines for Non-Fungible Tokens, Crypto ads; here’s what experts have to say about it
The Advertising Standard Council of India has released a new set of guidelines for Non-Fungible Tokens and Cryptocurrency, effective from April 2022. After November 2021, all major crypto exchanges had to put a pause on their marketing and...
ad-tech23 Feb 2022, 09:00

LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about it
LinkedIn has launched its Creator Accelerator Program in India today, here’s all there is to know about it
LinkedIn has announced the launch of its Creator Accelerator Program in India, to support 200 creators to grow their communities and build engaging content. The 10-week incubator-style program will provide creators with coaching, recogniti...
ad-tech16 Feb 2022, 13:05

Rising cases of cyberbullying, data privacy and other threats in online gaming: Report
Rising cases of cyberbullying, data privacy and other threats in online gaming: Report
mFilterIt says with a growing Rs 3 billion industry in India, gaming frauds are on a steep rise. With a strong pull coming towards gaming, gamers are still exposed to increasing digital threats.As India's eSports segment grows exponentiall...
ad-tech08 Feb 2022, 15:44

Metaverse in India: Around 414k conversations in India happened on the Metaverse in early Jan 2022: Report
Metaverse in India: Around 414k conversations in India happened on the Metaverse in early Jan 2022: Report
Tonic Worldwide’s GIPSI launches the world’s first Insights report on the Metaverse as NFTs. As per the report, Gamers are the early adopters.GIPSI, Tonic Worldwide's HI+AI (Human Intelligence + Artificial Intelligence) division today laun...
ad-tech08 Feb 2022, 12:28

India's first Metaverse wedding had 500 guests, and two brand associations, here's how it was executed
India's first Metaverse wedding had 500 guests, and two brand associations, here's how it was executed
The first Indian marriage on the Metaverse had two brand associations too. Here's how Wavemaker helped execute it. Abhijeet and Sansrati who tied the knot on Saturday, February 5th 2022, became India’s first couple to get married on a 3D M...
ad-tech28 Jan 2022, 10:00

The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The gaming audience is in the right frame of mind to be receptive to advertising messages: Vaibhav Odhekar, POKKT
The Indian gaming industry has been witnessing a good growth for the past few years, a trend that was only further boosted by the pandemic where people stuck at home took to gaming to keep themselves entertained. More and more brands are r...
ad-tech27 Jan 2022, 11:58

Indian marketers rank mobile and social media as top priorities for 2022 but Ad Fraud remains a huge challenge, Integral Ad Science study finds
Indian marketers rank mobile and social media as top priorities for 2022 but Ad Fraud remains a huge challenge, Integral Ad Science study finds
77% of marketers prioritising mobile, 71% social media. Ad fraud is a key concern across mobile (78%) and social media (86%) environments. Third-party verification impor...
ad-tech14 Jan 2022, 12:10

43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report
43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report
As the latest report by Doceree, 43% of pharma marketers in India now prefer programmatic messaging platforms to reach out to physicians. It points that pharma’s digital ad spending has risen considerably worldwide and the trend is expecte...
ad-tech14 Jan 2022, 10:00

How technology has changed the marketing landscape
How technology has changed the marketing landscape
In the last 22 months, the pandemic has resulted in a significant change in the size, availability, and profile of the digital audience, bringing in people who were previously only accessible offline. This has also led to marketing undergoing a big pivot. Gaurav Pat...
ad-tech30 Dec 2021, 10:30

Marketing in a Cookie-less world
Marketing in a Cookie-less world
This year, the world of digital marketing witnessed a landmark shift as Google announced its plan to phase out the use of third-party cookies in the next two years. Raman Mittal, Co-Founder & CMO, TO THE NEW shares a few tips for agencies and advertisers on how to o...
ad-tech24 Dec 2021, 10:00

Unlocking new marketing opportunities for the post-pandemic future
Unlocking new marketing opportunities for the post-pandemic future
The pandemic led to massive changes in consumer behavior and the way they interact with brands. This change has led to new opportunities for marketers. Robert Kay, Senior Director – Customer Success APAC Region, Integral Ad Science writes about a few of these change...
ad-tech07 Dec 2021, 10:00

Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
Srinath Sridharan, Corporate Advisor & Independent markets commentator, pens an OpEd on issues that brands create by claiming to use AI / ML, when basic processes don’t work. From a consumer perspective, he shares his experience of using o...
ad-tech29 Nov 2021, 15:00

Apple reports maximum brand reputation issues while OPPO tops the charts: Report
Apple reports maximum brand reputation issues while OPPO tops the charts: Report
As per Techarch, brands having strong consumer pull prone to higher Brand Reputation risk in digital arena. OPPO, Realme and Vivo top its Brand Reputation Index.In its first Brand Reputation Index (BRIX) measuring the risk score of potenti...
ad-tech24 Nov 2021, 12:11

YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report
YouTube still ranks highest in most-used social media platforms in India amidst the rise of Instagram: Report
Micro-Influencers hold maximum brand deals but Nano-influencers get higher median engagement. The survey by the commerce enablement company states that India is one of the most diverse and fast-growing markets across the world, with a soci...
ad-tech24 Nov 2021, 10:00

How connected devices are shaping the future of entertainment
How connected devices are shaping the future of entertainment
The pandemic has accelerated the pace of digital adoption in the country and the OTT segment has seen a resulting boom. The proliferation of connected devices is also helping in making the experience more convenient and seamless. Manish Kalra, Chief Business Officer...
ad-tech19 Nov 2021, 10:00

BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learning
BYJU'S Chief Creative Director shares how game learning has the potential to be a powerful vehicle for learning
Dhilip Kumar, Chief Creative Director, BYJU'S shares how edtech platforms use gaming as a powerful vehicle to make learning experience fun. Game mechanics, when employed in learning, provide students with a psychologically driven willingne...