TOP STORY
Here’s all there is to know about Salesforce’s streaming platform for business content, Salesforce+
ad-tech06 Sep 2021, 09:46

Here’s why Flipkart is betting big on interactive content for Flipkart Video
Here’s why Flipkart is betting big on interactive content for Flipkart Video
Flipkart launched its original content offering Flipkart Video in 2019 and since then has expanded its content offering from non-fiction shows to now interacti...
ad-tech18 Aug 2021, 10:00

Paving possibilities the programmatic way
Paving possibilities the programmatic way
We stand today at an interesting point in time in the advertising world, writes Mitch Waters, SVP, The Trade Desk. He further shares how growing momentum for d...
ad-tech16 Aug 2021, 10:00

The pandemic made businesses harness the power of social media to target consumers, here’s how Facebook is aiding brands in their digital commerce journeys
The pandemic made businesses harness the power of social media to target consumers, here’s how Facebook is aiding brands in their digital commerce journeys
Since the pandemic, brands have had to speed up their digital transformation. Many brands are now using Facebook, Instagram and WhatsApp not just to stay conne...
ad-tech12 Aug 2021, 14:21

India's online gaming industry has the potential to generate $2 billion by 2023: EY-All India Gaming Federation report
India's online gaming industry has the potential to generate $2 billion by 2023: EY-All India Gaming Federation report
The global market size for online games is expected to grow from US$37.65 billion in 2019 to US$122.05 billion in 2025. Domestically, the online gaming industr...
ad-tech05 Aug 2021, 15:00

India is more heavily invested in programmatic than its peers: Report
India is more heavily invested in programmatic than its peers: Report
64% of agencies, publishers, brands are increasing programmatic spend or revenue. 30% recorded higher figures compared to pre-Covid levels. Growth driven by a ...
ad-tech04 Aug 2021, 12:17

When Puma got Virat Kohli to engage one-on-one with its consumers online and generated 1.2 million conversations across the country in just 15 days
When Puma got Virat Kohli to engage one-on-one with its consumers online and generated 1.2 million conversations across the country in just 15 days
PUMA’s latest AI campaign by Amplify.ai has generated over 1.2 million conversations in 15 days. The innovative new-age marketing campaign began in early April...
ad-tech03 Aug 2021, 10:00

Millennials and mobile marketing: What does the industry need to tap this segment?
Millennials and mobile marketing: What does the industry need to tap this segment?
Ruchika Sharma, Manager – Brand and Customer Marketing, CleverTap shares why The next decade is going to play a crucial role in shaping the future of the inter...
ad-tech29 Jul 2021, 11:09

Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
The digital ad market is expected to grow to ~10x in the next 10 years. India is still at a nascent stage in terms of monetization on shortform apps but is sho...
ad-tech23 Jul 2021, 12:00

Here is how to champion app marketing in the light of new ATT updates
Here is how to champion app marketing in the light of new ATT updates
One of the primary sources for app marketers to collect data is the Identifier for Advertisers (IDFA) tracker but app Tracking Transparency (ATT) updates by Ap...
ad-tech19 Jul 2021, 11:16

MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chi...
ad-tech16 Jul 2021, 11:13

Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis...
ad-tech16 Jul 2021, 10:00

The evolution of (digital) man... from an emoticon to Bitmoji
The evolution of (digital) man... from an emoticon to Bitmoji
In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, mo...
ad-tech15 Jul 2021, 13:55

Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook introduces bonus programs that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators und...
ad-tech13 Jul 2021, 11:13

How location data advertising is positioning businesses to win
How location data advertising is positioning businesses to win
Sunny Kataria, Head Of Commercial Verticals, OLX Advertising India writes a few benefits of using location-based advertising in digital world. He shares how ge...
ad-tech02 Jul 2021, 10:00

We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
It has been an eventful two years for location-based social network Public app. While the platform secured Rs 300 crore in funding from A91 Partners with parti...
ad-tech25 Jun 2021, 15:25

MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak announces Launchpad Program. Ranging from interactions with experts and mentors that will help them with content creation strategies to connecting c...
ad-tech22 Jun 2021, 12:03

Programmatic mobile video ads see 194% growth in India: InMobi report
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi's latest report reveals that 42% of all in-app programmatic spending is accounted by video There was a 23% YoY growth in CTR for in-app video. Videos ha...
ad-tech18 Jun 2021, 13:38

After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
“Inclusive marketing is not only our responsibility, but an opportunity,” says Raphael Diallo, Inclusive Marketing Lead, Google in a blog. For any company that...
ad-tech17 Jun 2021, 17:26

Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Creator Shows are first-person, personality-driven shows made exclusively for Snapchat. Each series is authentic to the creator’s passion and is available to m...
ad-tech17 Jun 2021, 15:38

Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be ...
ad-tech17 Jun 2021, 10:00

The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Cou...
ad-tech14 Jun 2021, 10:00

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of...
ad-tech09 Jun 2021, 12:05

LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. Thes...
ad-tech09 Jun 2021, 12:02

60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research f...
ad-tech07 Jun 2021, 16:55

Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
User retention and giving consumers a good experience is extremely important for any brand that wants to become a success in the digital world. CleverTap, an A...
ad-tech02 Jun 2021, 11:11

Social commerce: A cohesive digital experience
Social commerce: A cohesive digital experience
Maris Naglis, Vice President, Customer Success, Httpool shares how social commerce has grown over the years. He further shares how brands can reap benefits fro...
ad-tech06 Sep 2021, 09:46

Here’s why Flipkart is betting big on interactive content for Flipkart Video
Here’s why Flipkart is betting big on interactive content for Flipkart Video
Flipkart launched its original content offering Flipkart Video in 2019 and since then has expanded its content offering from non-fiction shows to now interactive content to engage more deeply with co...
ad-tech12 Aug 2021, 14:21

India's online gaming industry has the potential to generate $2 billion by 2023: EY-All India Gaming Federation report
India's online gaming industry has the potential to generate $2 billion by 2023: EY-All India Gaming Federation report
The global market size for online games is expected to grow from US$37.65 billion in 2019 to US$122.05 billion in 2025. Domestically, the online gaming industry in India was worth US$543 million in 2...
ad-tech03 Aug 2021, 10:00

Millennials and mobile marketing: What does the industry need to tap this segment?
Millennials and mobile marketing: What does the industry need to tap this segment?
Ruchika Sharma, Manager – Brand and Customer Marketing, CleverTap shares why The next decade is going to play a crucial role in shaping the future of the internet, and as the world’s largest democrac...
ad-tech19 Jul 2021, 11:16

MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chief Content Officer, MX Player talks to u...
ad-tech15 Jul 2021, 13:55

Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook introduces bonus programs that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators understand which content performs best for ...
ad-tech25 Jun 2021, 15:25

MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak announces Launchpad Program. Ranging from interactions with experts and mentors that will help them with content creation strategies to connecting creators to a partner manager, the progra...
ad-tech17 Jun 2021, 17:26

Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Creator Shows are first-person, personality-driven shows made exclusively for Snapchat. Each series is authentic to the creator’s passion and is available to more than 70 million viewers in India.Sna...
ad-tech14 Jun 2021, 10:00

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of Consumer Revenue at JioSaavn claims tha...
ad-tech09 Jun 2021, 12:05

LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. These new additions to the LinkedIn Marketin...
ad-tech18 Aug 2021, 10:00

Paving possibilities the programmatic way
Paving possibilities the programmatic way
We stand today at an interesting point in time in the advertising world, writes Mitch Waters, SVP, The Trade Desk. He further shares how growing momentum for data-based advertising across the world and the emergence of new advertising models on the open internet pre...
ad-tech16 Aug 2021, 10:00

The pandemic made businesses harness the power of social media to target consumers, here’s how Facebook is aiding brands in their digital commerce journeys
The pandemic made businesses harness the power of social media to target consumers, here’s how Facebook is aiding brands in their digital commerce journeys
Since the pandemic, brands have had to speed up their digital transformation. Many brands are now using Facebook, Instagram and WhatsApp not just to stay connected with ...
ad-tech05 Aug 2021, 15:00

India is more heavily invested in programmatic than its peers: Report
India is more heavily invested in programmatic than its peers: Report
64% of agencies, publishers, brands are increasing programmatic spend or revenue. 30% recorded higher figures compared to pre-Covid levels. Growth driven by a surge in digital transformation across agencies, publishers and brands.Despite a...
ad-tech04 Aug 2021, 12:17

When Puma got Virat Kohli to engage one-on-one with its consumers online and generated 1.2 million conversations across the country in just 15 days
When Puma got Virat Kohli to engage one-on-one with its consumers online and generated 1.2 million conversations across the country in just 15 days
PUMA’s latest AI campaign by Amplify.ai has generated over 1.2 million conversations in 15 days. The innovative new-age marketing campaign began in early April with PUMA...
ad-tech29 Jul 2021, 11:09

Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
The digital ad market is expected to grow to ~10x in the next 10 years. India is still at a nascent stage in terms of monetization on shortform apps but is showing early adoption. Digital Ad revenues structure is expected to change signifi...
ad-tech23 Jul 2021, 12:00

Here is how to champion app marketing in the light of new ATT updates
Here is how to champion app marketing in the light of new ATT updates
One of the primary sources for app marketers to collect data is the Identifier for Advertisers (IDFA) tracker but app Tracking Transparency (ATT) updates by Apple have limited that source. Sanjay Trisal, General Manager of India, Southeast...
ad-tech16 Jul 2021, 11:13

Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis on Messenger. Emojis add color and vibrancy to Messenger chats all over the wor...
ad-tech16 Jul 2021, 10:00

The evolution of (digital) man... from an emoticon to Bitmoji
The evolution of (digital) man... from an emoticon to Bitmoji
In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, more meaningful. These visual depictions of human emotions can exponentially transform or amplify the meaning...
ad-tech13 Jul 2021, 11:13

How location data advertising is positioning businesses to win
How location data advertising is positioning businesses to win
Sunny Kataria, Head Of Commercial Verticals, OLX Advertising India writes a few benefits of using location-based advertising in digital world. He shares how geo-located ads convey hyper contextual data that’s meaningful to its target audience. Smartphones are now ub...
ad-tech02 Jul 2021, 10:00

We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
It has been an eventful two years for location-based social network Public app. While the platform secured Rs 300 crore in funding from A91 Partners with participation from existing investors earlier this year, it is now focusing on making...
ad-tech22 Jun 2021, 12:03

Programmatic mobile video ads see 194% growth in India: InMobi report
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi's latest report reveals that 42% of all in-app programmatic spending is accounted by video There was a 23% YoY growth in CTR for in-app video. Videos have emerged as the most preferred form of content over the last few years on the ...
ad-tech18 Jun 2021, 13:38

After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
“Inclusive marketing is not only our responsibility, but an opportunity,” says Raphael Diallo, Inclusive Marketing Lead, Google in a blog. For any company that wants to ...
ad-tech17 Jun 2021, 15:38

Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be led by a c...
ad-tech17 Jun 2021, 10:00

The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Country Gener...
ad-tech09 Jun 2021, 12:02

60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research for products online, before making any online or offline purchase.GroupM along wi...
ad-tech07 Jun 2021, 16:55

Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
User retention and giving consumers a good experience is extremely important for any brand that wants to become a success in the digital world. CleverTap, an AI-powered customer engagement and retention platform helps brands maximize user ...
ad-tech02 Jun 2021, 11:11

Social commerce: A cohesive digital experience
Social commerce: A cohesive digital experience
Maris Naglis, Vice President, Customer Success, Httpool shares how social commerce has grown over the years. He further shares how brands can reap benefits from social commerce and connect with their consumers. Since its inception in the late 1990s, social media has...