TOP STORY
Star & Disney launch an advertising solutions product to enable digital-like targeting on TV
ad-tech30 Nov 2020, 14:10

ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 has on-boarded XroadMedia to ramp up its hyper-personalized Video on Demand offerings and social media services. Through this partnership, ZEE5 will put t...
ad-tech27 Nov 2020, 18:40

Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Over the years, several brands have taken to affiliate marketing to market their products using various avenues. This year, the net pre-Diwali orders through A...
ad-tech27 Nov 2020, 12:55

How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
The adtech market has been notoriously volatile. While acquisitions are still surprisingly low during the past two quarters, there is bound to be serious conso...
ad-tech26 Nov 2020, 10:12

Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca Digital Solutions has announced an organisational restructuring to realign its business goals. The new knowledge based structure is based on four pillars...
ad-tech24 Nov 2020, 10:00

Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
In recent times, many brands have started recognising how humour sells and joining the bandwagon of meme marketing to reach out to Millennials and Gen Z. We re...
ad-tech23 Nov 2020, 15:11

Instagram expands its branded content capabilities and launches a new campaign
Instagram expands its branded content capabilities and launches a new campaign
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money. Instagram shared updates th...
ad-tech20 Nov 2020, 13:37

Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari revealed that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos have been watched on the ...
ad-tech20 Nov 2020, 12:33

Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook has revealed its first-ever report on the prevalence of hate speech on its platform. The report comes after Facebook came under the spotlight during t...
ad-tech20 Nov 2020, 10:00

Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
Instagram recently celebrated its 10th anniversary. In India, it has been able to build a loyal user base. The key to the platform's growth here has been keepi...
ad-tech19 Nov 2020, 10:00

How brands can provide personalised user experience without violating their privacy
How brands can provide personalised user experience without violating their privacy
In the last decade, marketers have started focusing a lot on personalization and using advanced targeting technologies to woo their consumers. However, there i...
ad-tech18 Nov 2020, 10:43

YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube has launched audio ads to help brands connect with their audience while they are listening to music on the platform. Audio ads, currently in beta, will...
ad-tech17 Nov 2020, 10:00

Bolo Indya expects its creator base to grow by 300% by March 2021 after adding a P2P e-commerce service
Bolo Indya expects its creator base to grow by 300% by March 2021 after adding a P2P e-commerce service
Bolo Indya has launched a Peer-to-Peer e-commerce platform called Bolo Meets. It is already gaining popularity amongst the creators as its engagement rate has ...
ad-tech11 Nov 2020, 11:25

GroupM launches supply path optimization initiative to make programmatic buying more transparent
GroupM launches supply path optimization initiative to make programmatic buying more transparent
In an attempt to make the programmatic buying process more transparent, GroupM has launched a supply path optimization project. Over a period of six months, Gr...
ad-tech09 Nov 2020, 12:54

OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising over the last one year has increased its spread of advertisers manifold. Some of the largest categories for it currently are automobiles, smart...
ad-tech03 Nov 2020, 14:24

Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja have launched Wondrlab. Wondrlab will invest in creating martech platforms to provide tools to enable hitherto ...
ad-tech02 Nov 2020, 13:27

Twitter launches ArtHouse, a creative suite of services to assist brands in creating Twitter-first content
Twitter launches ArtHouse, a creative suite of services to assist brands in creating Twitter-first content
Today, brands are competing for people's attention and finding new ways to connect with their audience. Twitter has launched a fully integrated service that co...
ad-tech02 Nov 2020, 11:08

Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV. India and Spain to lead ad spend growth through 2022.Zenith forecasts vide...
ad-tech28 Oct 2020, 11:58

2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India
2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India
According to a meta analysis of 100+ MMMs conducted by Nielsen across multiple categories, it was concluded that YouTube now delivers 4.8X greater effectivenes...
ad-tech22 Oct 2020, 11:51

Snapchat India sees 150% growth in Daily Active Users
Snapchat India sees 150% growth in Daily Active Users
Daily Active Users in India have increased by nearly 150% in the past year.* Snapchat also announced new Indian Snap Games and exclusive content.Snapchat India...
ad-tech19 Oct 2020, 15:02

Instagram launches its first consumer campaign in India to leverage IPL's popularity
Instagram launches its first consumer campaign in India to leverage IPL's popularity
The platform has launched its first consumer marketing campaign in India to promote newest video format Reels. The campaign, ‘Do Your Thing’, is meant to inspi...
ad-tech15 Oct 2020, 15:13

Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat is the latest social media app to add music onto its platform. This feature will allow users to create short videos like TikTok. Starting today, Snapc...
ad-tech14 Oct 2020, 17:29

Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Video, AR, influencers, vernacular and messaging to drive discovery of brands, shopping and celebrations this festive season. Facebook & Instagram influence ne...
ad-tech13 Oct 2020, 13:09

Here's how Rupa pulled off the virtual inauguration of its store
Here's how Rupa pulled off the virtual inauguration of its store
The mobile ad brings the virtual inaugural experience to users on mobile. It is creating a lasting impression with its unique storytelling. mCanvas, the experi...
ad-tech09 Oct 2020, 11:25

Httpool saw a growth of 300% after IMS acquisition; aims to double down in the coming years
Httpool saw a growth of 300% after IMS acquisition; aims to double down in the coming years
Httpool, partner of major social media platforms that has seen 300% growth YoY globally in the past 2 years, is looking to double its growth rate in Asia by hi...
ad-tech06 Oct 2020, 11:07

Here is how Instagram is celebrating its 10th birthday
Here is how Instagram is celebrating its 10th birthday
It’s Instagram’s birthday today. The platform has launched a few new features to celebrate its 10th anniversary.Instagram completes 10 years today and on this ...
ad-tech30 Sep 2020, 10:00

This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers
This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers
Online gaming has witnessed a surge during the lockdown, opening up doors for advertisers. However, in-app advertising can be intrusive, leading to bad consume...
ad-tech30 Nov 2020, 14:10

ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 has on-boarded XroadMedia to ramp up its hyper-personalized Video on Demand offerings and social media services. Through this partnership, ZEE5 will put to use XroadMedia’s innovative back-end s...
ad-tech26 Nov 2020, 10:12

Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca Digital Solutions has announced an organisational restructuring to realign its business goals. The new knowledge based structure is based on four pillars: Product, Purpose, Place, and People.Zi...
ad-tech20 Nov 2020, 13:37

Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari revealed that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos have been watched on the app. The platform has recorded an increa...
ad-tech19 Nov 2020, 10:00

How brands can provide personalised user experience without violating their privacy
How brands can provide personalised user experience without violating their privacy
In the last decade, marketers have started focusing a lot on personalization and using advanced targeting technologies to woo their consumers. However, there is an increasing awareness around data pr...
ad-tech11 Nov 2020, 11:25

GroupM launches supply path optimization initiative to make programmatic buying more transparent
GroupM launches supply path optimization initiative to make programmatic buying more transparent
In an attempt to make the programmatic buying process more transparent, GroupM has launched a supply path optimization project. Over a period of six months, GroupM gathered a significant amount of da...
ad-tech02 Nov 2020, 13:27

Twitter launches ArtHouse, a creative suite of services to assist brands in creating Twitter-first content
Twitter launches ArtHouse, a creative suite of services to assist brands in creating Twitter-first content
Today, brands are competing for people's attention and finding new ways to connect with their audience. Twitter has launched a fully integrated service that connects brands with the creative capital ...
ad-tech22 Oct 2020, 11:51

Snapchat India sees 150% growth in Daily Active Users
Snapchat India sees 150% growth in Daily Active Users
Daily Active Users in India have increased by nearly 150% in the past year.* Snapchat also announced new Indian Snap Games and exclusive content.Snapchat India has seen its Daily Active Users increas...
ad-tech14 Oct 2020, 17:29

Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Facebook unveils Festive Playbook to help brands build campaigns based on current consumer trends for Diwali and beyond
Video, AR, influencers, vernacular and messaging to drive discovery of brands, shopping and celebrations this festive season. Facebook & Instagram influence nearly 80% of festive purchase decisions m...
ad-tech13 Oct 2020, 13:09

Here's how Rupa pulled off the virtual inauguration of its store
Here's how Rupa pulled off the virtual inauguration of its store
The mobile ad brings the virtual inaugural experience to users on mobile. It is creating a lasting impression with its unique storytelling. mCanvas, the experiential storytelling ad platform for smal...
ad-tech27 Nov 2020, 18:40

Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Over the years, several brands have taken to affiliate marketing to market their products using various avenues. This year, the net pre-Diwali orders through Admitad’s affiliate channels stood around 67,000 orders, whereas the festive peri...
ad-tech27 Nov 2020, 12:55

How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
The adtech market has been notoriously volatile. While acquisitions are still surprisingly low during the past two quarters, there is bound to be serious consolidation among the players. Kavita Shenoy, Founder & CEO of Voiro writes how 3 C...
ad-tech24 Nov 2020, 10:00

Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
In recent times, many brands have started recognising how humour sells and joining the bandwagon of meme marketing to reach out to Millennials and Gen Z. We reached out to Kyle Fernandes CEO & Co- Founder, Meme Chat, a platform that owns 2...
ad-tech23 Nov 2020, 15:11

Instagram expands its branded content capabilities and launches a new campaign
Instagram expands its branded content capabilities and launches a new campaign
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money. Instagram shared updates that will make it easier for creators and brands to create and increase transparen...
ad-tech20 Nov 2020, 12:33

Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook has revealed its first-ever report on the prevalence of hate speech on its platform. The report comes after Facebook came under the spotlight during the US Presidential election over its policing of hate speech and abuses on the p...
ad-tech20 Nov 2020, 10:00

Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
Creators and businesses are at the forefront of pushing culture and creativity forward on Instagram: Sandeep Bhushan, Facebook India
Instagram recently celebrated its 10th anniversary. In India, it has been able to build a loyal user base. The key to the platform's growth here has been keeping its community of content creators and businesses at the center of everything ...
ad-tech18 Nov 2020, 10:43

YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube's newly launched audio ads can help brands expand reach and grow awareness
YouTube has launched audio ads to help brands connect with their audience while they are listening to music on the platform. Audio ads, currently in beta, will help brands efficiently expand reach and grow brand awareness with audio-based ...
ad-tech17 Nov 2020, 10:00

Bolo Indya expects its creator base to grow by 300% by March 2021 after adding a P2P e-commerce service
Bolo Indya expects its creator base to grow by 300% by March 2021 after adding a P2P e-commerce service
Bolo Indya has launched a Peer-to-Peer e-commerce platform called Bolo Meets. It is already gaining popularity amongst the creators as its engagement rate has increased by over 89%. It is also hoping that its creators would earn around 1 l...
ad-tech09 Nov 2020, 12:54

OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising has witnessed 54% YOY growth post lockdown
OLX advertising over the last one year has increased its spread of advertisers manifold. Some of the largest categories for it currently are automobiles, smartphones, white goods and electronics, ecommerce, BFSI and also Retail. Sunny Kataria, Head Of Commercial Ver...
ad-tech03 Nov 2020, 14:24

Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja launch platform-first martech firm Wondrlab
Saurabh Varma, Vandana Verma and Rakesh Hinduja have launched Wondrlab. Wondrlab will invest in creating martech platforms to provide tools to enable hitherto complex expensive bespoke executions at the “push” of a button. In the new marke...
ad-tech02 Nov 2020, 11:08

Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Recovery in 2021 and 2022 will be hindered by falling revenues from free and pay-TV. India and Spain to lead ad spend growth through 2022.Zenith forecasts video entertainment advertising will shrink by just 0.2% in 2020 across ten key mark...
ad-tech28 Oct 2020, 11:58

2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India
2 out of 3 Indians say they would rather give up TV than YouTube for a month: Sanjay Gupta, Google India
According to a meta analysis of 100+ MMMs conducted by Nielsen across multiple categories, it was concluded that YouTube now delivers 4.8X greater effectiveness than TV and impacts incremental sales. YouTube in India now reaches over 325 m...
ad-tech19 Oct 2020, 15:02

Instagram launches its first consumer campaign in India to leverage IPL's popularity
Instagram launches its first consumer campaign in India to leverage IPL's popularity
The platform has launched its first consumer marketing campaign in India to promote newest video format Reels. The campaign, ‘Do Your Thing’, is meant to inspire the creator in everyone and will appear across mediums during the IPL.In the ...
ad-tech15 Oct 2020, 15:13

Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Snapchat is the latest social media app to add music onto its platform. This feature will allow users to create short videos like TikTok. Starting today, Snapchatters on iOS can add music to their Snaps (pre or post capture) from a curated...
ad-tech09 Oct 2020, 11:25

Httpool saw a growth of 300% after IMS acquisition; aims to double down in the coming years
Httpool saw a growth of 300% after IMS acquisition; aims to double down in the coming years
Httpool, partner of major social media platforms that has seen 300% growth YoY globally in the past 2 years, is looking to double its growth rate in Asia by hiring more Indian talent and expanding its offices across the continent. We caugh...
ad-tech06 Oct 2020, 11:07

Here is how Instagram is celebrating its 10th birthday
Here is how Instagram is celebrating its 10th birthday
It’s Instagram’s birthday today. The platform has launched a few new features to celebrate its 10th anniversary.Instagram completes 10 years today and on this occasion announces a host of new features. This includes a Stories Map and two well-being updates - hiding ...
ad-tech30 Sep 2020, 10:00

This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers
This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers
Online gaming has witnessed a surge during the lockdown, opening up doors for advertisers. However, in-app advertising can be intrusive, leading to bad consumer experience. Mobile gaming and e-sports start-up EWar Games has been innovating...