TOP STORY
Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
ad-tech23 Jul 2021, 12:00

Here is how to champion app marketing in the light of new ATT updates
Here is how to champion app marketing in the light of new ATT updates
One of the primary sources for app marketers to collect data is the Identifier for Advertisers (IDFA) tracker but app Tracking Transparency (ATT) updates by Ap...
ad-tech19 Jul 2021, 11:16

MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chi...
ad-tech16 Jul 2021, 11:13

Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis...
ad-tech16 Jul 2021, 10:00

The evolution of (digital) man... from an emoticon to Bitmoji
The evolution of (digital) man... from an emoticon to Bitmoji
In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, mo...
ad-tech15 Jul 2021, 13:55

Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook introduces bonus programs that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators und...
ad-tech13 Jul 2021, 11:13

How location data advertising is positioning businesses to win
How location data advertising is positioning businesses to win
Sunny Kataria, Head Of Commercial Verticals, OLX Advertising India writes a few benefits of using location-based advertising in digital world. He shares how ge...
ad-tech02 Jul 2021, 10:00

We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
It has been an eventful two years for location-based social network Public app. While the platform secured Rs 300 crore in funding from A91 Partners with parti...
ad-tech25 Jun 2021, 15:25

MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak announces Launchpad Program. Ranging from interactions with experts and mentors that will help them with content creation strategies to connecting c...
ad-tech22 Jun 2021, 12:03

Programmatic mobile video ads see 194% growth in India: InMobi report
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi's latest report reveals that 42% of all in-app programmatic spending is accounted by video There was a 23% YoY growth in CTR for in-app video. Videos ha...
ad-tech18 Jun 2021, 13:38

After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
“Inclusive marketing is not only our responsibility, but an opportunity,” says Raphael Diallo, Inclusive Marketing Lead, Google in a blog. For any company that...
ad-tech17 Jun 2021, 17:26

Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Creator Shows are first-person, personality-driven shows made exclusively for Snapchat. Each series is authentic to the creator’s passion and is available to m...
ad-tech17 Jun 2021, 15:38

Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be ...
ad-tech17 Jun 2021, 10:00

The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Cou...
ad-tech14 Jun 2021, 10:00

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of...
ad-tech09 Jun 2021, 12:05

LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. Thes...
ad-tech09 Jun 2021, 12:03

60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research f...
ad-tech07 Jun 2021, 16:55

Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
User retention and giving consumers a good experience is extremely important for any brand that wants to become a success in the digital world. CleverTap, an A...
ad-tech02 Jun 2021, 11:11

Social commerce: A cohesive digital experience
Social commerce: A cohesive digital experience
Maris Naglis, Vice President, Customer Success, Httpool shares how social commerce has grown over the years. He further shares how brands can reap benefits fro...
ad-tech31 May 2021, 10:00

Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z
Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z
Dante DiCicco, Senior Manager, International Expansion at Snap Inc writes how Gen Z is driving new behaviors, they have unique values, and they’re defining wha...
ad-tech27 May 2021, 16:17

App installs see an uptick by 31% YoY in the first quarter of 2021: Report
App installs see an uptick by 31% YoY in the first quarter of 2021: Report
Adjust’s Mobile App Trends Report 2021 shows significant gains in app installs and sessions in gaming, e-commerce and fintech The report is based on top 2,000 ...
ad-tech26 May 2021, 17:20

90% of surveyed CMOs of leading companies will have marketing automation tools by end of 2021: Report
90% of surveyed CMOs of leading companies will have marketing automation tools by end of 2021: Report
Dun & Bradstreet's whitepaper is based on a survey covering responses from more than 250 leading organisations across major cities in India. The cities include...
ad-tech19 May 2021, 14:27

Roposo's Founder Mayank Bhangadia launches a new COVID-19 relief app that connects help seekers with volunteers within their geo-location
Roposo's Founder Mayank Bhangadia launches a new COVID-19 relief app that connects help seekers with volunteers within their geo-location
Mayank Bhangadia has announced the launch of CloseAPP. It is a location-based social networking platform that helps users discover and connect with people loca...
ad-tech18 May 2021, 12:00

MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing
MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing
MMA IMPACT INDIA 2021 will be hosted virtually on May 20 and 21, 2021 The focus for this year’s edition is ‘Modern Marketing.’MMA, formerly known as the Mobile...
ad-tech17 May 2021, 10:00

The marketers' quest for data-driven strategies
The marketers' quest for data-driven strategies
Many adtech companies and publishers are concerned about Google's decision to remove support for third-party cookies on Google Chrome. While marketers have bee...
ad-tech11 May 2021, 13:01

The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
Over the past year, e-commerce brands have truly transformed their engagement strategies in the digital space. Neha Sharma Katyal, Business Head – West & South...
ad-tech05 May 2021, 13:39

SVOD and brand partnership: A successful revenue model
SVOD and brand partnership: A successful revenue model
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand stream...
ad-tech23 Jul 2021, 12:00

Here is how to champion app marketing in the light of new ATT updates
Here is how to champion app marketing in the light of new ATT updates
One of the primary sources for app marketers to collect data is the Identifier for Advertisers (IDFA) tracker but app Tracking Transparency (ATT) updates by Apple have limited that source. Sanjay Tri...
ad-tech16 Jul 2021, 10:00

The evolution of (digital) man... from an emoticon to Bitmoji
The evolution of (digital) man... from an emoticon to Bitmoji
In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, more meaningful. These visual depictions o...
ad-tech02 Jul 2021, 10:00

We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
We have over 50 million active users on our platform today, plan to achieve 100% growth this year: Harshil Dhingra, Public app
It has been an eventful two years for location-based social network Public app. While the platform secured Rs 300 crore in funding from A91 Partners with participation from existing investors earlier...
ad-tech18 Jun 2021, 13:38

After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
“Inclusive marketing is not only our responsibility, but an opportunity,” says Raphael Diallo, Inclusive Marketing Lead, Google in a blog. For any company that wants to make a positive contribution t...
ad-tech17 Jun 2021, 10:00

The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Country General Manager. The platform aims ...
ad-tech09 Jun 2021, 12:03

60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research for products online, before making any on...
ad-tech31 May 2021, 10:00

Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z
Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z
Dante DiCicco, Senior Manager, International Expansion at Snap Inc writes how Gen Z is driving new behaviors, they have unique values, and they’re defining what the future will look like. He further ...
ad-tech19 May 2021, 14:27

Roposo's Founder Mayank Bhangadia launches a new COVID-19 relief app that connects help seekers with volunteers within their geo-location
Roposo's Founder Mayank Bhangadia launches a new COVID-19 relief app that connects help seekers with volunteers within their geo-location
Mayank Bhangadia has announced the launch of CloseAPP. It is a location-based social networking platform that helps users discover and connect with people located in their vicinity at any given time....
ad-tech18 May 2021, 12:00

MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing
MMA announces IMPACT INDIA 2021 to help ‘Shape the Future’ of Modern Marketing
MMA IMPACT INDIA 2021 will be hosted virtually on May 20 and 21, 2021 The focus for this year’s edition is ‘Modern Marketing.’MMA, formerly known as the Mobile Marketing Association, a not-for-profit...
ad-tech19 Jul 2021, 11:16

MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chief Content Officer, MX Player talks to us about the show’s performance and how t...
ad-tech16 Jul 2021, 11:13

Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis on Messenger. Emojis add color and vibrancy to Messenger chats all over the wor...
ad-tech15 Jul 2021, 13:55

Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook to invest over $1 billion in giving creators new ways to earn money for their content; here's all you need to know about it
Facebook introduces bonus programs that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators understand which content performs best for them.By the end of 2022, Facebook plan t...
ad-tech13 Jul 2021, 11:13

How location data advertising is positioning businesses to win
How location data advertising is positioning businesses to win
Sunny Kataria, Head Of Commercial Verticals, OLX Advertising India writes a few benefits of using location-based advertising in digital world. He shares how geo-located ads convey hyper contextual data that’s meaningful to its target audience. Smartphones are now ub...
ad-tech25 Jun 2021, 15:25

MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak's latest initiative aims to foster the growing UGC creator community on its platform
MX TakaTak announces Launchpad Program. Ranging from interactions with experts and mentors that will help them with content creation strategies to connecting creators to a partner manager, the program intends to offer these creators increa...
ad-tech22 Jun 2021, 12:03

Programmatic mobile video ads see 194% growth in India: InMobi report
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi's latest report reveals that 42% of all in-app programmatic spending is accounted by video There was a 23% YoY growth in CTR for in-app video. Videos have emerged as the most preferred form of content over the last few years on the ...
ad-tech17 Jun 2021, 17:26

Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Creator Shows are first-person, personality-driven shows made exclusively for Snapchat. Each series is authentic to the creator’s passion and is available to more than 70 million viewers in India.Snap today announced the launch of its firs...
ad-tech17 Jun 2021, 15:38

Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be led by a c...
ad-tech14 Jun 2021, 10:00

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of Consumer Revenue at JioSaavn claims that its paid loyalty base continues to gro...
ad-tech09 Jun 2021, 12:05

LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. These new additions to the LinkedIn Marketing Solutions (LMS) will also provide mark...
ad-tech07 Jun 2021, 16:55

Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
User retention and giving consumers a good experience is extremely important for any brand that wants to become a success in the digital world. CleverTap, an AI-powered customer engagement and retention platform helps brands maximize user ...
ad-tech02 Jun 2021, 11:11

Social commerce: A cohesive digital experience
Social commerce: A cohesive digital experience
Maris Naglis, Vice President, Customer Success, Httpool shares how social commerce has grown over the years. He further shares how brands can reap benefits from social commerce and connect with their consumers. Since its inception in the late 1990s, social media has...
ad-tech27 May 2021, 16:17

App installs see an uptick by 31% YoY in the first quarter of 2021: Report
App installs see an uptick by 31% YoY in the first quarter of 2021: Report
Adjust’s Mobile App Trends Report 2021 shows significant gains in app installs and sessions in gaming, e-commerce and fintech The report is based on top 2,000 apps. Adjust, a global app marketing analytics platform, today released its annu...
ad-tech26 May 2021, 17:20

90% of surveyed CMOs of leading companies will have marketing automation tools by end of 2021: Report
90% of surveyed CMOs of leading companies will have marketing automation tools by end of 2021: Report
Dun & Bradstreet's whitepaper is based on a survey covering responses from more than 250 leading organisations across major cities in India. The cities included are Ahmedabad, Bangalore, Delhi NCR, Hyderabad, Kolkata, and Mumbai.Dun & Brad...
ad-tech17 May 2021, 10:00

The marketers' quest for data-driven strategies
The marketers' quest for data-driven strategies
Many adtech companies and publishers are concerned about Google's decision to remove support for third-party cookies on Google Chrome. While marketers have been struggling to get to a single unified view of their customers across online and offline interactions, thi...
ad-tech11 May 2021, 13:01

The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
Over the past year, e-commerce brands have truly transformed their engagement strategies in the digital space. Neha Sharma Katyal, Business Head – West & South, Twitter India shares some best practices followed by e-commerce brands on Twit...
ad-tech05 May 2021, 13:39

SVOD and brand partnership: A successful revenue model
SVOD and brand partnership: A successful revenue model
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand streaming platforms. Divya Dixit, SVP - Revenue & Marketing at ALTBalaji pens down benefits of exploring SVOD. In...