TOP STORY
Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing
ad-tech12 Apr 2021, 15:37

On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
The app has crossed the 50+ million downloads mark on Google Playstore. It has now introduced advanced video editing tools for the creators.Mitron completes it...
ad-tech08 Apr 2021, 12:00

MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
Sensor Tower's data revealed MX TakaTak, Moj and Josh were the most downloaded apps in India between January and March. MX TakaTak, Moj and Josh saw 84.5 milli...
ad-tech31 Mar 2021, 12:54

Transforming India’s gaming industry with hyper casual games
Transforming India’s gaming industry with hyper casual games
India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how ma...
ad-tech26 Mar 2021, 14:46

At Bumble, safety is our number one priority: Priti Joshi, Bumble
At Bumble, safety is our number one priority: Priti Joshi, Bumble
Bumble has been at the forefront of trying to make its platform safe. It has launched an initiative in partnership with Safecity, Red Dot Foundation's flagship...
ad-tech25 Mar 2021, 11:53

Facebook's new 'More Together' film will delight the book lover in you
Facebook's new 'More Together' film will delight the book lover in you
Facebook has launched the second film under its 'More Together' campaign. The ad, conceptualized by Taproot Dentsu is the story of how Facebook helps a book lo...
ad-tech24 Mar 2021, 11:03

Podcasts see an uptick in listenership but are advertising following the listeners?
Podcasts see an uptick in listenership but are advertising following the listeners?
The market for podcast advertising is growing as Indians continue to rediscover their love for storytelling and long-form content, but in an audio form. Year 2...
ad-tech18 Mar 2021, 14:03

Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
Buzzoka has released a report analysing the influencer marketing landscape in India. As per the report, 71% of marketers think content control will be one of t...
ad-tech18 Mar 2021, 13:14

How Spotify will use marketing and communication to bring in its next phase of growth in India
How Spotify will use marketing and communication to bring in its next phase of growth in India
As Spotify recently completed two years in India, we caught up with Neha Ahuja, Head of Marketing - India, Spotify who walked us through Spotify's India story ...
ad-tech16 Mar 2021, 17:50

Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
The new platform allows users to overlay their recorded videos with popular songs. With a feed of user-generated content, Spotlight will compete with Instagram...
ad-tech16 Mar 2021, 10:00

ZEE5 is aiming for 3X growth in subscription in FY22 by increasing its focus on Bharat
ZEE5 is aiming for 3X growth in subscription in FY22 by increasing its focus on Bharat
OTT platform ZEE5 recently celebrated its third anniversary. Manish Kalra, Chief Business Officer, ZEE5 India looked back at some of the milestones that the pl...
ad-tech12 Mar 2021, 13:10

Facebook will now let content creators monetize their short videos
Facebook will now let content creators monetize their short videos
In a recent update that could boost earnings of content creators on Facebook, the social media giant has said creators will now be able to earn money from vide...
ad-tech11 Mar 2021, 12:34

How Adtech is paving the way for targeted advertising and content monetization
How Adtech is paving the way for targeted advertising and content monetization
The rise of digital advertising, massive content bloom, targeted marketing and novel ways to earn attention are some things that the market is transitioning to...
ad-tech10 Mar 2021, 13:46

Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant
Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant
Facebook recently completed a year of its consumer marketing journey in India and launched a new campaign to celebrate the power of togetherness and social med...
ad-tech05 Mar 2021, 12:02

ZEE5 denies recent data breach claims
ZEE5 denies recent data breach claims
A few days back, independent Internet Security Researcher, Rajshekhar Rajaharia had alleged that the data of 9 million Zee5 users had been leaked. While denyin...
ad-tech05 Mar 2021, 10:42

How will Google’s new privacy policy impact digital advertising
How will Google’s new privacy policy impact digital advertising
Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it is a...
ad-tech04 Mar 2021, 15:40

Facebook vs Instagram: where should you spend your marketing monnies in 2021
Facebook vs Instagram: where should you spend your marketing monnies in 2021
Blind investment on Instagram and Facebook can really take a toll on your marketing resources and budget. And watching money go down the drain, it’s no fun. So...
ad-tech03 Mar 2021, 10:00

Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Since its launch in India in 2o15, Tinder has been able to find a loyal user base in India, and Taru Kapoor, General Manager, India, Tinder feels word-of-mouth...
ad-tech26 Feb 2021, 10:00

I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
Desi micro-blogging platform Koo has been in news for the past few weeks, ever since many politicians and celebrities announced they are joining the platform. ...
ad-tech25 Feb 2021, 10:00

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digita...
ad-tech22 Feb 2021, 12:53

Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
ASCI announces new guidelines for influencer advertising on digital media. As per the guidelines, the influencers will be required to add a disclosure label fr...
ad-tech19 Feb 2021, 13:34

How automation is revolutionizing the digital marketing sector
How automation is revolutionizing the digital marketing sector
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. To hone their...
ad-tech15 Feb 2021, 11:51

Flipkart launches commerce-focused self-serve demand-side platform
Flipkart launches commerce-focused self-serve demand-side platform
Flipkart partners with MediaMath to launch its demand-side platform. The partnership will support advertising goals for brands through a self-serve platform wi...
ad-tech10 Feb 2021, 11:47

Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter’s advertising revenue for the fourth quarter jumped to $1.15. Twitter had 192 million daily users, on average, in the third quarter, up 27% year-over-y...
ad-tech12 Apr 2021, 15:37

On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
The app has crossed the 50+ million downloads mark on Google Playstore. It has now introduced advanced video editing tools for the creators.Mitron completes its one year anniversary today. In a span ...
ad-tech31 Mar 2021, 12:54

Transforming India’s gaming industry with hyper casual games
Transforming India’s gaming industry with hyper casual games
India's online gaming industry is worth INR 91 billion and is projected to reach INR 187 billion by 2022. April Tayson, Regional VP INSEA, Adjust writes how marketers are strengthening their plans to...
ad-tech24 Mar 2021, 11:03

Podcasts see an uptick in listenership but are advertising following the listeners?
Podcasts see an uptick in listenership but are advertising following the listeners?
The market for podcast advertising is growing as Indians continue to rediscover their love for storytelling and long-form content, but in an audio form. Year 2020 gave a huge boost to podcasts. The m...
ad-tech16 Mar 2021, 17:50

Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
Spotlight, Snapchat's answer to TikTok and Instagram Reels launched in India
The new platform allows users to overlay their recorded videos with popular songs. With a feed of user-generated content, Spotlight will compete with Instagram Reels and many other home-grown platfor...
ad-tech04 Mar 2021, 15:40

Facebook vs Instagram: where should you spend your marketing monnies in 2021
Facebook vs Instagram: where should you spend your marketing monnies in 2021
Blind investment on Instagram and Facebook can really take a toll on your marketing resources and budget. And watching money go down the drain, it’s no fun. Socialbakers’ latest Instagram vs. Faceboo...
ad-tech25 Feb 2021, 10:00

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digital advertising seeing an astronomical dem...
ad-tech22 Feb 2021, 12:53

Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
ASCI announces new guidelines for influencer advertising on digital media. As per the guidelines, the influencers will be required to add a disclosure label from the list of approved labels. To enabl...
ad-tech08 Apr 2021, 12:00

MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
Sensor Tower's data revealed MX TakaTak, Moj and Josh were the most downloaded apps in India between January and March. MX TakaTak, Moj and Josh saw 84.5 million, 71.1 million and 62.5 million downloads respectively.Made-in-India short vid...
ad-tech26 Mar 2021, 14:46

At Bumble, safety is our number one priority: Priti Joshi, Bumble
At Bumble, safety is our number one priority: Priti Joshi, Bumble
Bumble has been at the forefront of trying to make its platform safe. It has launched an initiative in partnership with Safecity, Red Dot Foundation's flagship public safety platform, to take a stand against racist, harassing, hate-driven speech, and bullying. Priti...
ad-tech25 Mar 2021, 11:53

Facebook's new 'More Together' film will delight the book lover in you
Facebook's new 'More Together' film will delight the book lover in you
Facebook has launched the second film under its 'More Together' campaign. The ad, conceptualized by Taproot Dentsu is the story of how Facebook helps a book lover who rescues books from being consigned to the bin, find homes for them. Face...
ad-tech18 Mar 2021, 14:03

Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
Instagram, MX Takatak and YouTube are expected to be the top three platforms for Influencer Marketing in India in 2021-22: Buzzoka
Buzzoka has released a report analysing the influencer marketing landscape in India. As per the report, 71% of marketers think content control will be one of the top challenges for influencer marketing in 2021. 2020 was an unusual year bot...
ad-tech18 Mar 2021, 13:14

How Spotify will use marketing and communication to bring in its next phase of growth in India
How Spotify will use marketing and communication to bring in its next phase of growth in India
As Spotify recently completed two years in India, we caught up with Neha Ahuja, Head of Marketing - India, Spotify who walked us through Spotify's India story so far. She spoke to us about the factors that have led to its growth and what i...
ad-tech16 Mar 2021, 10:00

ZEE5 is aiming for 3X growth in subscription in FY22 by increasing its focus on Bharat
ZEE5 is aiming for 3X growth in subscription in FY22 by increasing its focus on Bharat
OTT platform ZEE5 recently celebrated its third anniversary. Manish Kalra, Chief Business Officer, ZEE5 India looked back at some of the milestones that the platform has achieved in the last 3 years, and spoke about how they will try to br...
ad-tech12 Mar 2021, 13:10

Facebook will now let content creators monetize their short videos
Facebook will now let content creators monetize their short videos
In a recent update that could boost earnings of content creators on Facebook, the social media giant has said creators will now be able to earn money from videos as short as one minute long, with a minimally interruptive ad running at 30 seconds. For videos three mi...
ad-tech11 Mar 2021, 12:34

How Adtech is paving the way for targeted advertising and content monetization
How Adtech is paving the way for targeted advertising and content monetization
The rise of digital advertising, massive content bloom, targeted marketing and novel ways to earn attention are some things that the market is transitioning to embrace. Amitt Sharma, CEO & Founder, VDO.AI writes how the advent of adtech in...
ad-tech10 Mar 2021, 13:46

Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant
Facebook will continue to build trust with our users and build value around each of our apps: Avinash Pant
Facebook recently completed a year of its consumer marketing journey in India and launched a new campaign to celebrate the power of togetherness and social media. In its latest advertisement, the platform continues to celebrate the power o...
ad-tech05 Mar 2021, 12:02

ZEE5 denies recent data breach claims
ZEE5 denies recent data breach claims
A few days back, independent Internet Security Researcher, Rajshekhar Rajaharia had alleged that the data of 9 million Zee5 users had been leaked. While denying the claim, Manish Kalra, Chief Business Officer, ZEE5 India said they had taken the matter seriously and ...
ad-tech05 Mar 2021, 10:42

How will Google’s new privacy policy impact digital advertising
How will Google’s new privacy policy impact digital advertising
Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it is aiming to make third-party cookies obsolete by 2022. We speak to digital experts to understand what is the p...
ad-tech03 Mar 2021, 10:00

Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Word-of-mouth has helped us grow in India, our community members are our best marketers: Taru Kapoor, Tinder
Since its launch in India in 2o15, Tinder has been able to find a loyal user base in India, and Taru Kapoor, General Manager, India, Tinder feels word-of-mouth has played an important role. With more and more new users coming onto its plat...
ad-tech26 Feb 2021, 10:00

I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
Desi micro-blogging platform Koo has been in news for the past few weeks, ever since many politicians and celebrities announced they are joining the platform. The result has been massive downloads for the app in India. Currently the app ha...
ad-tech19 Feb 2021, 13:34

How automation is revolutionizing the digital marketing sector
How automation is revolutionizing the digital marketing sector
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. To hone their marketing strategies and increase efficiencies, business owners are increasingly leveraging automation and...
ad-tech15 Feb 2021, 11:51

Flipkart launches commerce-focused self-serve demand-side platform
Flipkart launches commerce-focused self-serve demand-side platform
Flipkart partners with MediaMath to launch its demand-side platform. The partnership will support advertising goals for brands through a self-serve platform with end-to-end campaign management. Flipkart is strengthening its advertising and monetisation portfolio and...
ad-tech10 Feb 2021, 11:47

Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter sees a 31% year-on-year jump in ad revenue in Q4 to $1.15 billion
Twitter’s advertising revenue for the fourth quarter jumped to $1.15. Twitter had 192 million daily users, on average, in the third quarter, up 27% year-over-year. Twitter in its quarterly results declared its advertising revenue totaled $...