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Once the benefits of virtual events are understood by people, we’ll see a surge in hybrid events post-Covid: Piyush Gupta, Kestone
- The lockdown led to the near-complete shutdown of the
experiential industry . - However, in a
post-Covid world, live events will be hybrid in nature. They will be a mix of live and virtual,Piyush Gupta , President,Kestone tells us.
While numbers suggest that listening hours for podcasts fell 14% after the lockdown since people were no longer commuting, things are starting to look up slowl...
Fork Media Group (FMG) announced the launch of ContextAds, an SSP that can be a big help for publishers and marketers. In existence for the past 7 years, the o...
Customer experience is all pervasive, whether derived out of products or services that one experiences. CX+ is the only sector specific index to look at brands...
Radio was impacted adversely after the lockdown when ad spends took a plunge. However, Radio City is trying to come up with innovative solutions for its client...
TAM AdEx Print Advertising Report has revealed that there has been a significant increase in print ad volumes in June in comparison to April 2020. Cars has led...
‘Online video’ watching is no longer a 'young people' phenomenon. The growth of online video users in urban India is highest among 45 and above age groups. Onl...
According to Nielsen India’s latest report, rural India saw 3X growth than the rest of India in June. Reverse migration expected to give a positive uptick.Niel...
Umesh Kr Bansal, Senior Vice President, ZEE Entertainment Enterprises Ltd writes how everyone is reconsidering their business strategies and before that the im...
Health and safety led mindset shows consumers prefer online shopping for every day essentials (such as groceries (55%), household (49%), and medicines (44%). D...
Punit Goenka, Managing Director & Chief Executive Officer, ZEE Entertainment Enterprises wrote an open letter to shareholders, talking about his vision for ZEE...
Digital trials increased significantly during the lockdown period. At the same time, 42% respondents in non-metro markets spend more than 20 mins in reading a ...
Average ad volumes/day spiked more than 2 folds on Radio in Jun’20 over Apr’20. This hike in ad volumes on radio is driven by the Banking, financial services a...
As per Neilsen’s survey conducted in 22 cities among 1725 respondents, two in three consumers intend to buy more ‘Local’ brands going forward. 43% of the respo...
Celebrity endorsements on Television saw a 63% increase in June as compared to April this year, according to TAM AdEx. Virat Kohli topped the list of most visi...
Ad Volumes on Television back on track in Jun’20 Share of News, GEC and Movies genres grew in Jun’20 compared to Jun’19 Jun’20 observed 46% more Ad Volumes com...
Roshan Abbas, the newly elected President of EEMA is a man with a plan. He has put together an agenda to help the live events industry survive the Covid-19 loc...
With the changing outdoor scenario, Madison has decided to launch an extension to its Traffic Count Tool. As per the tool, Mumbai has seen an average recovery ...
Rishabh Khatter, Business Head, The Rabbit Hole writes how video production has changed during the lockdown. After 3 months and producing over 30 pieces of con...
BARC and Nielsen’s report indicates that consumers are now ready to step out of their houses and the country is slowly getting up on its feet. While consumers ...
Online Fantasy Sports (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore in FY19, an increase of 3X over a period o...
Its been over three months since Discovery Plus launched in India. We speak to Issac John, Business Head- Digital (South Asia), Discovery who talks to us about...
During the lockdown period, 6 hours of advertising for Hand Sanitizer brands was recorded on Radio. There were no ads from this category on radio before the lo...
Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted. However, a lot of players have been experimenting a lot to m...
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of survivin...
While other brands have tightened their purse strings for advertising in newspapers, essential brands such as Kaleesuwari Refinery, Shree Hari Industries, Gemi...
Within the category, Dabur India was the top advertiser on TV, Radio & Digital mediums. More than 80% of the category ad volumes was on the news channel genre ...
While numbers suggest that listening hours for podcasts fell 14% after the lockdown since people were no longer commuting, things are starting to look up slowly. Consumer behaviour is evolving and pe...
Radio was impacted adversely after the lockdown when ad spends took a plunge. However, Radio City is trying to come up with innovative solutions for its clients and listeners. We caught up with Ashit...
According to Nielsen India’s latest report, rural India saw 3X growth than the rest of India in June. Reverse migration expected to give a positive uptick.Nielsen’s latest report revealed that rural ...
Punit Goenka, Managing Director & Chief Executive Officer, ZEE Entertainment Enterprises wrote an open letter to shareholders, talking about his vision for ZEEL. He wrote that the company has introdu...
As per Neilsen’s survey conducted in 22 cities among 1725 respondents, two in three consumers intend to buy more ‘Local’ brands going forward. 43% of the respondents said they consider brands who use...
Roshan Abbas, the newly elected President of EEMA is a man with a plan. He has put together an agenda to help the live events industry survive the Covid-19 lockdown and its business impact. EEMA is c...
BARC and Nielsen’s report indicates that consumers are now ready to step out of their houses and the country is slowly getting up on its feet. While consumers are still wary about ordering food, they...
During the lockdown period, 6 hours of advertising for Hand Sanitizer brands was recorded on Radio. There were no ads from this category on radio before the lockdown. Advertising on Digital medium wi...
Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted. However, a lot of players have been experimenting a lot to make sure they stay relevant for all thei...
Fork Media Group (FMG) announced the launch of ContextAds, an SSP that can be a big help for publishers and marketers. In existence for the past 7 years, the organization has grown from being a sub million-dollar business in 2013 to slight...
Customer experience is all pervasive, whether derived out of products or services that one experiences. CX+ is the only sector specific index to look at brands in the context of their category. CX+ uses customer centricity as its core to e...
TAM AdEx Print Advertising Report has revealed that there has been a significant increase in print ad volumes in June in comparison to April 2020. Cars has led as the category that advertised the most followed by coaching and competitive e...
‘Online video’ watching is no longer a 'young people' phenomenon. The growth of online video users in urban India is highest among 45 and above age groups. Online video consumption is driving internet adoption in small towns where there ha...
Umesh Kr Bansal, Senior Vice President, ZEE Entertainment Enterprises Ltd writes how everyone is reconsidering their business strategies and before that the immediate cash flows. He further lists down how businesses can formulate a strategy and bring around the chan...
Health and safety led mindset shows consumers prefer online shopping for every day essentials (such as groceries (55%), household (49%), and medicines (44%). Discretionary spends online have gone up because of increased demand to buy appar...
Digital trials increased significantly during the lockdown period. At the same time, 42% respondents in non-metro markets spend more than 20 mins in reading a newspaper compared to 36% in metros.In the face of unprecedented economic disrup...
Average ad volumes/day spiked more than 2 folds on Radio in Jun’20 over Apr’20. This hike in ad volumes on radio is driven by the Banking, financial services and insurance (BFSI) sector. In Jun’20, Nagpur, Indore and Vizag witnessed a 2 fo...
Celebrity endorsements on Television saw a 63% increase in June as compared to April this year, according to TAM AdEx. Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hour per day across all cha...
Ad Volumes on Television back on track in Jun’20 Share of News, GEC and Movies genres grew in Jun’20 compared to Jun’19 Jun’20 observed 46% more Ad Volumes compared to May’20 and digital saw a 27% increase in ad insertions in June.TAM’s la...
With the changing outdoor scenario, Madison has decided to launch an extension to its Traffic Count Tool. As per the tool, Mumbai has seen an average recovery of 57% of traffic across key junctions while cities like Bengaluru and Delhi hav...
Rishabh Khatter, Business Head, The Rabbit Hole writes how video production has changed during the lockdown. After 3 months and producing over 30 pieces of content and getting very little sleep, Khatter says with surety that no matter what, content consumption will ...
Online Fantasy Sports (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore in FY19, an increase of 3X over a period of 12 months OFS operators contributed taxes to the tune of ~INR 750 Cr in FY20, a significant jump of 4X fr...
Its been over three months since Discovery Plus launched in India. We speak to Issac John, Business Head- Digital (South Asia), Discovery who talks to us about how things have been since the launch of the platform, and what lies in store.T...
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of surviving and thriving in these uncertain times are being written everyday. Vivek Pandey, VP - Revenue Strategy & ...
While other brands have tightened their purse strings for advertising in newspapers, essential brands such as Kaleesuwari Refinery, Shree Hari Industries, Gemini Edibles & Fats India continue to bet their money on print. The ad volume for ...
Within the category, Dabur India was the top advertiser on TV, Radio & Digital mediums. More than 80% of the category ad volumes was on the news channel genre during Mar-May ’20 on TV. More than 70% share of category ad volumes were during...
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