TOP STORY
Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President
- IBDF, an industry body of Television Broadcasters and Digital Streaming Platforms in the country, has re-elected
K Madhavan , Country Manager & President - The Walt Disney Company India & Star India, as its President for the second term. - Members of the foundation have also re-elected Aroon Purie, Chairman, TV Today Network,
Shashi S. Vempati , CEO, Prasar Bharati,Rahul Joshi , Managing Director, Viacom 18 and Kevin Vaz, President & Head - Network Entertainment Channels, Star and Disney India to the Board of IBDF.
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according to BARC India’...
Top 10 global social media trends to watch out for in 2022: Talkwalker report2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make su...
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, GaanaGaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of ...
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff OrderGearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bou...
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languagesMirchi launches a new campaign ‘Proudly Local.’ It nudges marketers to speak the language of India. Mirchi has launched a new campaign—Proudly Local—with an ai...
SUN TV Network launches Marathi General Entertainment Channel, SUN MarathiSUN TV Network to launch its refreshed Marathi General Entertainment Channel SUN Marathi. The channel has announced 3 hours of original programming.Viewers of ...
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a yea...
The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAIIndia is currently home to over 430 million mobile gamers and the number of gamers is estimated to grow to 650 million by 2025. Currently, mobile gaming domina...
Regional content witnesses a surge in OTT: ReportThere is a misconception that mostly people in the Tier 1 cities consume content on OTT platforms. However, as per GudSho’s data, it receives more traction fro...
Anupriya Acharya re-elected President of Advertising Agencies Association of IndiaAshish Bhasin will be the ex-officio member of the new AAAI Executive Committee. Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of ...
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stageAs Vivo IPL 2021 resumed the tournament, it has been garnering a lot of eyeballs, according to Star India. Recent data from BARC reveals that the network is on...
The India Chapter of the International Advertising Association elects Megha Tata as its President for a second termMegha Tata to continue her second term as IAA's President. Pradeep Dwivedi (Group CEO & Executive Director, Eros International Media Ltd) was elected Vice Pres...
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARCNumber of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian mar...
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause EntertainmentIt is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the...
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain H...
Sony Pictures Networks India and Zee Entertainment announce mergerSony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both compan...
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertisingExpert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads...
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in IndiaThe company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform....
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s studyHI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champio...
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair...
Influencer marketing will be Rs 900 crore market in India by the end of 2021: ReportIn India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed...
50% consumers are likely to increase their festive spends this year: ReportMultiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advert...
Indian shortform apps now have 4X more content creators than TikTok: Redseer ReportRedseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a nu...
Print emerges as one of the credible mediums to influence brand perception: ReportHavas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper su...
Online is the second largest consumed media after television in rural India: Kantar and GroupM reportRural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the highe...
Over 66% people in India subscribe to more than 1 OTT app: ReportOwing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CT...
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according to BARC India’s July-Sept 2021 Ad Volumes - Special Fe...
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff OrderGearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bouquet pricing in compliance with NTO 2.0Z...
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a year and a half and are turning to TV and O...
Anupriya Acharya re-elected President of Advertising Agencies Association of IndiaAshish Bhasin will be the ex-officio member of the new AAAI Executive Committee. Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the Association.Anupriya Acharya, CEO- S...
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARCNumber of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian marketers and brands continue to place thei...
Sony Pictures Networks India and Zee Entertainment announce mergerSony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both companies’ linear networks, digital assets, pr...
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s studyHI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champions Mumbai Indians emerged as the favouri...
50% consumers are likely to increase their festive spends this year: ReportMultiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advertising's festive season playbook decodes ...
Indian shortform apps now have 4X more content creators than TikTok: Redseer ReportRedseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a number of domestic apps took over the spac...
Top 10 global social media trends to watch out for in 2022: Talkwalker report2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make sure you’re fully prepared to tackle the upcoming year, Talkwalker dug deep to fin...
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, GaanaGaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of the audio streaming space, where India is headed and the platform’s growth traje...
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languagesMirchi launches a new campaign ‘Proudly Local.’ It nudges marketers to speak the language of India. Mirchi has launched a new campaign—Proudly Local—with an aim to build awareness around and underline the importance of being massively mult...
SUN TV Network launches Marathi General Entertainment Channel, SUN MarathiSUN TV Network to launch its refreshed Marathi General Entertainment Channel SUN Marathi. The channel has announced 3 hours of original programming.Viewers of Marathi television space are up for a great treat this festive season as Sun TV ...
The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAIIndia is currently home to over 430 million mobile gamers and the number of gamers is estimated to grow to 650 million by 2025. Currently, mobile gaming dominates the Indian gaming sector, contributing more than 90% to the $1.6 billion gam...
Regional content witnesses a surge in OTT: ReportThere is a misconception that mostly people in the Tier 1 cities consume content on OTT platforms. However, as per GudSho’s data, it receives more traction from Tier 2 cities of South India than from the Tier 1 cities.A study undertaken by GudSho, a South Indian OTT...
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stageAs Vivo IPL 2021 resumed the tournament, it has been garnering a lot of eyeballs, according to Star India. Recent data from BARC reveals that the network is on track to breach the 400 million viewers’ mark on TV, for the fourth year in a r...
The India Chapter of the International Advertising Association elects Megha Tata as its President for a second termMegha Tata to continue her second term as IAA's President. Pradeep Dwivedi (Group CEO & Executive Director, Eros International Media Ltd) was elected Vice President. Megha Tata, Managing Director – South Asia, Discovery Communications Indi...
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause EntertainmentIt is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the content s...
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain Hunters segment, as they are unsure on the categories they plan to purchase and a...
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertisingExpert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads being mis...
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in IndiaThe company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform. Launched in 2020 in India, Kantar Marketplace is a market research platform tha...
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair, CEO & Chief Creative Officer, Madison BMB. IAA launches a new campaign to brin...
Influencer marketing will be Rs 900 crore market in India by the end of 2021: ReportIn India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behaviour th...
Print emerges as one of the credible mediums to influence brand perception: ReportHavas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, mainly due to factors such as the risk of infec...
Online is the second largest consumed media after television in rural India: Kantar and GroupM reportRural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the higher age bands (55+ year old’s).Kantar along with GroupM’s rural and experiential m...
Over 66% people in India subscribe to more than 1 OTT app: ReportOwing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CTV increased manifolds. Cheaper internet packs, affordable smart TVs, convertibles and connectable like fore...
Why are Indian brands transporting consumers to older times with their campaigns?
As Air India begins its new chapter, here's a look at how its iconic mascot 'Maharajah' came into being
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Top Indian Olympians who bagged the most television commercials during Tokyo Olympics 2020: BARC