Re-connect to recover in 2021In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be t...
Re-connect to recover in 2021In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be the mantras for recovery. But that’s not ...
Vivo India is back as title sponsor for Indian Premier League 2021Military clashes at the India-China border that led to negative sentiments in the country had resulted in Dream11 replacing Vivo in 2020 as IPL’s title sponsor. In 2018, Vivo acquired the IPL title sponsorship for Rs 2,199 crore in a five-year deal. This year, the b...
ZEEL's domestic ad revenue for Q3FY21 grew by 7.5% YoYZEEL's domestic advertising revenue for Q3FY21 grew by 7.5% YoY and 43.6% QoQ. Its international ad revenue and subscription revenue stood at Rs 577 million and Rs 1091 million respectively. Its domestic subscription revenues reported a growth of 18% including reven...
Broadcast industry: Trends to watch out for in 2021With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2021 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. We spoke to a few industry expe...
LaLiga sponsorship grows by 15% and records revenue of €100 millionThe League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season and clock in 100mn euros in revenue, an exceptional case where some of the biggest businesses/sporting events were gr...
Television ad volumes of H2 2020 grew 34% over H1 2020: BARCTV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.In a challenging year for I...
OOH: What 2021 has in store for the outdoor industryIn this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industry who give us a sense of what one should expect from the OOH industry in 2021.The Covid-19 induced lockdown...