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The Ramayan re-telecast garnered the highest-ever rating for a Hindi GEC show since 2015: BARC-Nielsen report
- The Covid-19 disruption in Week 2 continued to show a huge increase in
TV viewership , smartphone usership & VOD consumption according to BARC-Nielsen’s insight series titled,Crisis Consumption . - The current week garnered the highest ever total TV consumption.
- The re-telecast of
Ramayan garnered the highest-ever rating for a Hindi GEC show since 2015.
While the Coronavirus outbreak has led to productions of films and daily soaps being stopped across the country, TV viewership is going up due to people stayin...
Madison Media’s ‘Marketing just went Viral’ talks about the potential impact of Covid-19 on advertising and marketing. The report states that if the GDP growth...
Sony-run Sony Pal, Star India-run Star Utsav, Zee TV-operated Zee Anmol and Viacom18’s Colors bouquet channel Colors Rishtey will be available to all viewers a...
The Indian Media and Entertainment (M&E) sector reached Rs 1.82 trillion (US$25.7 billion) in 2019. Digital subscription revenues more than doubled from 2018 l...
The Lockdown address by PM Modi was the biggest news event ever as it garnered 197 million viewership on television, higher than IPL finals which was 133 milli...
The desk tells about the news occupancy of coronavirus in the media ecosystem. The desk lists the latest news coming from credible sources and compiles into on...
In uncertain times like today, consumer habits are changing. With more people staying under a lockdown, the overall advertising pie will shrink. Many mediums h...
As the country is in a lockdown to combat the Coronavirus outbreak, the government said that the uninterrupted supply of newspapers is vital to ensure that peo...
The leaders agreed that the Olympic Games in Tokyo could stand as a beacon of hope to the world during these troubled times and that the Olympic flame could be...
NBF has requested the government to relax and offer tax concessions including lowering GST rates and filing dates, postponing the deadline for TDS payments unt...
With a complete lockdown of the country and postponement and cancellation of all major events, close to 10 million people from the events industry are expected...
Consumption grows 3x to 5.4 billion minutes; reach at historical high of 74.9Mn up 200% Hotstar viewership grows 180% while consumption per user rises 80% from...
The radio industry has been grappling with decreasing ad spends on the medium. In wake of the Coronavirus outbreak, the Association of Radio Operators for Indi...
BARC India released the second edition of its What India Watched report for 2019 which revealed that 2019 generated 48.4 trillion television viewing minutes an...
While technology has enabled a lot of work from the newsroom to be carried out remotely, there still are few people who need to work out of studios or venture ...
Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat? Big FM and Mirchi Love have in...
Discovery Plus will offer premium shows in 40+ genres including Science, Adventure, Food, Lifestyle. Rajinikanth’s TV debut show – ‘Into The Wild With Bear Gry...
As per the report, 2019 saw a healthy 17% growth in the overall Sports Sponsorship market in India with the value crossing the mark of ₹9000 crore or $ 1286 mi...
52% M&E executives in India believe they can no longer rely on traditional business models. 33% recognize upskilling of the existing workforce as the key to ta...
Apart from running a pure SVOD model right now, Voot Select is also looking at partnering with telcos to provide combined offers for their consumers. After see...
YouGov’s survey reveals TV subscribers are indeed moving online for content after the TRAI order was passed. Not only have people increased their digital conte...
AAP used famous dialogues from Main Hoon Na and Baazigar and turned them into memes to talk about its achievements. The idea was to attract first-time voters i...
Auto, e-commerce & mobile handsets to drive ad growth in 2020. Digital will account for 30% of the media mix and is estimated to take 65% of incremental adex i...
Delhi High Court rules in favor of Discovery Communications India Restrains Lex Sportel Vision, its promoter RC Venkateish and CEO Dilip Sharan from using Disc...
Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. Voot Select is the second ...
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digit...
While the Coronavirus outbreak has led to productions of films and daily soaps being stopped across the country, TV viewership is going up due to people staying at home. However, the GECs re now face...
The Indian Media and Entertainment (M&E) sector reached Rs 1.82 trillion (US$25.7 billion) in 2019. Digital subscription revenues more than doubled from 2018 levels and digital advertising revenues g...
In uncertain times like today, consumer habits are changing. With more people staying under a lockdown, the overall advertising pie will shrink. Many mediums have already been impacted, and the effec...
NBF has requested the government to relax and offer tax concessions including lowering GST rates and filing dates, postponing the deadline for TDS payments until June 30. The NBF is seeking extension...
The radio industry has been grappling with decreasing ad spends on the medium. In wake of the Coronavirus outbreak, the Association of Radio Operators for India has written to the government seeking ...
Radio and podcast companies have to work from their studios. So how are they functioning remotely amidst the Coronavirus threat? Big FM and Mirchi Love have instituted work from home for the entire t...
52% M&E executives in India believe they can no longer rely on traditional business models. 33% recognize upskilling of the existing workforce as the key to talent development, to meet the changing i...
AAP used famous dialogues from Main Hoon Na and Baazigar and turned them into memes to talk about its achievements. The idea was to attract first-time voters in Delhi. Delhi goes to polls on February...
Auto, e-commerce & mobile handsets to drive ad growth in 2020. Digital will account for 30% of the media mix and is estimated to take 65% of incremental adex in 2020. H2 is expected to bring in bette...
Madison Media’s ‘Marketing just went Viral’ talks about the potential impact of Covid-19 on advertising and marketing. The report states that if the GDP growth falls till 2%, the overall AdEx could shrink by 0-5%. The report also gives som...
Sony-run Sony Pal, Star India-run Star Utsav, Zee TV-operated Zee Anmol and Viacom18’s Colors bouquet channel Colors Rishtey will be available to all viewers across the country for a period of two months free of charge on all DTH and cable...
The Lockdown address by PM Modi was the biggest news event ever as it garnered 197 million viewership on television, higher than IPL finals which was 133 million. BARC India and Nielsen’s latest report revealed that COVID-19 Disruption cau...
The desk tells about the news occupancy of coronavirus in the media ecosystem. The desk lists the latest news coming from credible sources and compiles into one. The desk also lists engaged authors/journalists constantly writing on Coronav...
As the country is in a lockdown to combat the Coronavirus outbreak, the government said that the uninterrupted supply of newspapers is vital to ensure that people get accurate information related to the pandemic. Raj Jain, CEO, Bennett Coleman & Company Limited assu...
The leaders agreed that the Olympic Games in Tokyo could stand as a beacon of hope to the world during these troubled times and that the Olympic flame could become the light at the end of the tunnel in which the world finds itself at present. The Olympic flame will ...
With a complete lockdown of the country and postponement and cancellation of all major events, close to 10 million people from the events industry are expected to be impacted. While the industry is expected to see a loss of about Rs 3,000-...
Consumption grows 3x to 5.4 billion minutes; reach at historical high of 74.9Mn up 200% Hotstar viewership grows 180% while consumption per user rises 80% from the ICC Women's World Twenty20 2018 Social conversations up by 2.5x compared to...
BARC India released the second edition of its What India Watched report for 2019 which revealed that 2019 generated 48.4 trillion television viewing minutes and 1.59 billion seconds of advertising. Despite the rollout of NTO, each househol...
While technology has enabled a lot of work from the newsroom to be carried out remotely, there still are few people who need to work out of studios or venture out to report. All media organizations are taking utmost care to keep the buildi...
Discovery Plus will offer premium shows in 40+ genres including Science, Adventure, Food, Lifestyle. Rajinikanth’s TV debut show – ‘Into The Wild With Bear Grylls’ will be launched first on Discovery Plus. Priced at Rs 299 p.a., Discovery Plus will reach out to core...
As per the report, 2019 saw a healthy 17% growth in the overall Sports Sponsorship market in India with the value crossing the mark of ₹9000 crore or $ 1286 million for the first time ever. 57% of the total Sports Sponsorship Industry was ...
Apart from running a pure SVOD model right now, Voot Select is also looking at partnering with telcos to provide combined offers for their consumers. After seeing 335 million interactions on Voot in 2019, Gourav Rakshit, COO, Viacom18 Digi...
YouGov’s survey reveals TV subscribers are indeed moving online for content after the TRAI order was passed. Not only have people increased their digital content viewing time in the past year, some have unsubscribed their DTH connections a...
Delhi High Court rules in favor of Discovery Communications India Restrains Lex Sportel Vision, its promoter RC Venkateish and CEO Dilip Sharan from using Discovery’s trademark / brand DSPORT in any manner The Hon’ble High Court of Delhi g...
Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. Voot Select is the second subscription based streaming service from Viacom18 and will soon launch in India...
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digital AdEx revenues, and spent approximately a massive Rs 557 crore on television i...
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