TOP STORY
Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
media21 Jan 2021, 15:31

2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
Mi India launched the latest edition of its annual report ‘PatchWall Replay 2020’. The report throws light on the latest insights and interesting trends from t...
media21 Jan 2021, 12:55

After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
In line with the sentiment of the nation of resilience, the broadcaster launched its campaign #IndiaTaiyarHai that highlights the excitement and eagerness of v...
media21 Jan 2021, 12:00

Re-connect to recover in 2021
Re-connect to recover in 2021
In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be t...
media20 Jan 2021, 15:59

Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
India to witness a boom in digital reality as immersive technologies gain popularity. Deloitte predicts acceleration in the adoption of cloud, associated expon...
media19 Jan 2021, 17:42

LaLiga sponsorship grows by 15% and records revenue of €100 million
LaLiga sponsorship grows by 15% and records revenue of €100 million
The League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season and clock ...
media12 Jan 2021, 10:37

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the ...
media11 Jan 2021, 10:00

OOH: What 2021 has in store for the outdoor industry
OOH: What 2021 has in store for the outdoor industry
In this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industr...
media08 Jan 2021, 13:57

TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
A division bench of Justice Tanaji V Nalawade and Justice Mukund G Sewlikar passed the judgment on January 5 on a criminal writ plea filed by Rajendra Ganpatra...
media07 Jan 2021, 10:00

Experiential: The trends to watch out for in 2021
Experiential: The trends to watch out for in 2021
As we enter a brand new year, our Trends series will help us crystal gaze into what the year holds for us. In today’s feature, experts from the experiential an...
media06 Jan 2021, 17:42

62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
A report by Octane Research and DMAasia revealed 65% CMOs said that spends on video for consumer outreach delivered the highest return on investment for them d...
media04 Jan 2021, 10:49

Radio: Trends to watch out for in 2021
Radio: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today's feature, experts from the radio industry tell us a few big tr...
media30 Dec 2020, 11:48

The Media and Entertainment industry post Covid-19: The best and worst of times
The Media and Entertainment industry post Covid-19: The best and worst of times
The year 2020 has been one of turbulence and disruption that will have a far-reaching impact on consumer behaviour. Markand Adhikari, Chairman and Managing Dir...
media28 Dec 2020, 10:00

2020: The Great Indian Balancing Act
2020: The Great Indian Balancing Act
2020 has almost come to an end, and what a year it has been! As we enter 2021, Megha Tata, Managing Director – South Asia, Discovery Communications takes a loo...
media16 Dec 2020, 13:30

54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
MMA and GroupM's report highlights the growing importance of accountability in marketing and why it is more critical at times like this. As per the report, 34%...
media14 Dec 2020, 09:30

Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now last week announced its massive content slate for 2021 which includes 33 film premieres and 13 original series. It will offer a range of program forma...
media11 Dec 2020, 11:00

The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The company announced a target of over 100 new titles per year for Disney+ and revealed a vast slate of incredible content from Disney, Pixar, Marvel, Star War...
media09 Dec 2020, 11:17

First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
Netflix had hosted StreamFest, a weekend where it made its platform free-for-all between December 5 and 6. The strategy aimed at bringing new users onto the pl...
media08 Dec 2020, 10:00

Here’s how Discovery+ has been able to grow its subscriber base by 60% month-on-month since its launch in March
Here’s how Discovery+ has been able to grow its subscriber base by 60% month-on-month since its launch in March
Discovery+ recently announced its foray into original content with the launch of 3 shows, Mission Frontline, Ladakh Warriors: The Sons of the Soil and Secrets ...
media04 Dec 2020, 12:57

People trust ads on newspapers, TV and Radio the most: ASCI
People trust ads on newspapers, TV and Radio the most: ASCI
The Trust in Advertising study was conducted with people across age groups in 20 centres in India. As per the research, about 70% of the respondents said they ...
media04 Dec 2020, 11:38

Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP). This association enables advertisers and agencies to measure reach and frequency...
media03 Dec 2020, 17:58

As Radio Mirchi rebrands to Mirchi, Prashant Panday walks us through the brand's transformation
As Radio Mirchi rebrands to Mirchi, Prashant Panday walks us through the brand's transformation
Radio Mirchi will now be called Mirchi, with an aim to tell people that ENIL's business has now gone beyond just radio. Over the years, Radio Mirchi has divers...
media03 Dec 2020, 17:40

Hero ISL’s viewership for the first 8 matches has grown by 16% in comparison to last year
Hero ISL’s viewership for the first 8 matches has grown by 16% in comparison to last year
Hero ISL 2020-21 has registered a viewership increase of 16% in the opening week (First 8 matches) as compared to the previous season. The growth is universall...
media03 Dec 2020, 16:09

One in two urban Indians are early adopters of technology, predominantly young and affluent: Report
One in two urban Indians are early adopters of technology, predominantly young and affluent: Report
New YouGov whitepaper reveals habits and attitudes of early tech adopters across 25 markets worldwide. Technophiles in India skew towards the 18-34 years demog...
media03 Dec 2020, 12:09

Rural India likely to bounce back faster than urban: Kantar and GroupM report
Rural India likely to bounce back faster than urban: Kantar and GroupM report
Kantar and GroupM launched a report titled Dialogue Factory. Despite the differential impact of COVID across the country, consumers in rural parts of the count...
media02 Dec 2020, 16:26

Studio Bodhi is India's first OTT focused regional content studio
Studio Bodhi is India's first OTT focused regional content studio
Studio Bodhi has strengthened its regional content slate. It has announced 10 originals across Tamil, Bengali and Marathi in 2021.With radical changes in the l...
media01 Dec 2020, 10:30

Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional
Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional
The pandemic has led to changes and transformations in the way of business and our lives as whole. Change and shift in business strategies have led to rethinki...
media21 Jan 2021, 15:31

2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
Mi India launched the latest edition of its annual report ‘PatchWall Replay 2020’. The report throws light on the latest insights and interesting trends from the show business. Mi India in its annual...
media20 Jan 2021, 15:59

Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
India to witness a boom in digital reality as immersive technologies gain popularity. Deloitte predicts acceleration in the adoption of cloud, associated exponential technologies and business applica...
media11 Jan 2021, 10:00

OOH: What 2021 has in store for the outdoor industry
OOH: What 2021 has in store for the outdoor industry
In this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industry who give us a sense of what one should...
media06 Jan 2021, 17:42

62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
62% CMOs in India said that spends on video for consumer outreach delivered the highest ROI during lockdown: Report
A report by Octane Research and DMAasia revealed 65% CMOs said that spends on video for consumer outreach delivered the highest return on investment for them during the lockdown. The report also said...
media28 Dec 2020, 10:00

2020: The Great Indian Balancing Act
2020: The Great Indian Balancing Act
2020 has almost come to an end, and what a year it has been! As we enter 2021, Megha Tata, Managing Director – South Asia, Discovery Communications takes a look at the year gone by and how the Media ...
media11 Dec 2020, 11:00

The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The Walt Disney Company surpasses 137 million paid subscriptions across its direct-to-consumer services, increases paid subscriptions target to 300–350 million by 2024
The company announced a target of over 100 new titles per year for Disney+ and revealed a vast slate of incredible content from Disney, Pixar, Marvel, Star Wars and National Geographic. Star to launc...
media04 Dec 2020, 12:57

People trust ads on newspapers, TV and Radio the most: ASCI
People trust ads on newspapers, TV and Radio the most: ASCI
The Trust in Advertising study was conducted with people across age groups in 20 centres in India. As per the research, about 70% of the respondents said they trust advertisements which are endorsed ...
media03 Dec 2020, 17:40

Hero ISL’s viewership for the first 8 matches has grown by 16% in comparison to last year
Hero ISL’s viewership for the first 8 matches has grown by 16% in comparison to last year
Hero ISL 2020-21 has registered a viewership increase of 16% in the opening week (First 8 matches) as compared to the previous season. The growth is universally seen across markets – HSM 18%, South 1...
media03 Dec 2020, 16:09

One in two urban Indians are early adopters of technology, predominantly young and affluent: Report
One in two urban Indians are early adopters of technology, predominantly young and affluent: Report
New YouGov whitepaper reveals habits and attitudes of early tech adopters across 25 markets worldwide. Technophiles in India skew towards the 18-34 years demographic to a greater extent than many oth...
media21 Jan 2021, 12:55

After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
In line with the sentiment of the nation of resilience, the broadcaster launched its campaign #IndiaTaiyarHai that highlights the excitement and eagerness of viewers and fans. Bringing the campaign to life, Boman Irani plays an avid Team I...
media21 Jan 2021, 12:00

Re-connect to recover in 2021
Re-connect to recover in 2021
In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be the mantras for recovery. But that’s not going to be enough. Re-connect will be just as important, writes Va...
media19 Jan 2021, 17:42

LaLiga sponsorship grows by 15% and records revenue of €100 million
LaLiga sponsorship grows by 15% and records revenue of €100 million
The League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season and clock in 100mn euros in revenue, an exceptional case where some of the biggest businesses/sporting events were gr...
media12 Jan 2021, 10:37

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.In a challenging year for I...
media08 Jan 2021, 13:57

TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
A division bench of Justice Tanaji V Nalawade and Justice Mukund G Sewlikar passed the judgment on January 5 on a criminal writ plea filed by Rajendra Ganpatrao Ambhore, a 45-year-old teacher. As per the ruling, the telecast of advertiseme...
media07 Jan 2021, 10:00

Experiential: The trends to watch out for in 2021
Experiential: The trends to watch out for in 2021
As we enter a brand new year, our Trends series will help us crystal gaze into what the year holds for us. In today’s feature, experts from the experiential and live events industry tell us what lies ahead in 2021.The year 2020 was difficult for most mediums but med...
media04 Jan 2021, 10:49

Radio: Trends to watch out for in 2021
Radio: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today's feature, experts from the radio industry tell us a few big trends we need to watch out for in 2021.We have finally left 2020, one of the most difficult years we have fa...
media30 Dec 2020, 11:48

The Media and Entertainment industry post Covid-19: The best and worst of times
The Media and Entertainment industry post Covid-19: The best and worst of times
The year 2020 has been one of turbulence and disruption that will have a far-reaching impact on consumer behaviour. Markand Adhikari, Chairman and Managing Director, SAB Group writes how the year drawing to a close will change the media an...
media16 Dec 2020, 13:30

54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
MMA and GroupM's report highlights the growing importance of accountability in marketing and why it is more critical at times like this. As per the report, 34% of business respondents have increased digital media budgets while 23% have foc...
media14 Dec 2020, 09:30

Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now is aiming for 50 million paid subscribers in the next 18-24 months, CEO Ali Hussein tells us his strategy for making it a reality
Eros Now last week announced its massive content slate for 2021 which includes 33 film premieres and 13 original series. It will offer a range of program formats in languages including Malayalam, Gujarati, Marathi, and Hindi amongst others...
media09 Dec 2020, 11:17

First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower
Netflix had hosted StreamFest, a weekend where it made its platform free-for-all between December 5 and 6. The strategy aimed at bringing new users onto the platform seems to have worked as its mobile app downloads globally saw an uptick o...
media08 Dec 2020, 10:00

Here’s how Discovery+ has been able to grow its subscriber base by 60% month-on-month since its launch in March
Here’s how Discovery+ has been able to grow its subscriber base by 60% month-on-month since its launch in March
Discovery+ recently announced its foray into original content with the launch of 3 shows, Mission Frontline, Ladakh Warriors: The Sons of the Soil and Secrets of Sinauli: Discovery of the Century. It has been witnessing an increase of 60% ...
media04 Dec 2020, 11:38

Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
Disney+ Hotstar collaborates with MediaMath to offer audience-based marketing in a private programmatic environment
Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP). This association enables advertisers and agencies to measure reach and frequency on Disney+ Hotstar’s programmatic inventory in a trusted, and brand-safe enviro...
media03 Dec 2020, 17:58

As Radio Mirchi rebrands to Mirchi, Prashant Panday walks us through the brand's transformation
As Radio Mirchi rebrands to Mirchi, Prashant Panday walks us through the brand's transformation
Radio Mirchi will now be called Mirchi, with an aim to tell people that ENIL's business has now gone beyond just radio. Over the years, Radio Mirchi has diversified its offerings across music, video, filmed entertainment, social media, liv...
media03 Dec 2020, 12:09

Rural India likely to bounce back faster than urban: Kantar and GroupM report
Rural India likely to bounce back faster than urban: Kantar and GroupM report
Kantar and GroupM launched a report titled Dialogue Factory. Despite the differential impact of COVID across the country, consumers in rural parts of the country seem more confident of a rapid recovery in the economy. India’s largest insig...
media02 Dec 2020, 16:26

Studio Bodhi is India's first OTT focused regional content studio
Studio Bodhi is India's first OTT focused regional content studio
Studio Bodhi has strengthened its regional content slate. It has announced 10 originals across Tamil, Bengali and Marathi in 2021.With radical changes in the last couple of years, the digital landscape has diversified and evolved briskly, thus widening the scope for...
media01 Dec 2020, 10:30

Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional
Shift in hiring trends in agencies: The new skill sets key to becoming a successful communication professional
The pandemic has led to changes and transformations in the way of business and our lives as whole. Change and shift in business strategies have led to rethinking hiring within companies. Akshaara Lalwani, Founder and MD, Communicate India ...