TOP STORY
Here’s why Cartoon Network continues to focus on localization
- For the last few years,
Cartoon Network andPOGO have focused on coming up with local animation shows that have steadily been witnessing an increase in viewership. - As the channel gets ready to launch another made-in-India show called‘Ekans - Ek Se Badhkar Snake’, we catch up with
Abhishek Dutta , South Asia Network Head for Cartoon Network and POGO, to understand the impact the pandemic has had on the channel, its content strategy and the launch of its new superhero indigenous show.
May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019. FMCG contributes a staggering 72% to the overall ad volume in May'21....
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significan...
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest laun...
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Act...
The younger population in India is pushing up the number of total online sports audience. India accounts for the largest online sports audience in the Asia-Pac...
Just when Bollywood seemed to be getting back on track with releases being planned and film shoots announced, a second surge in the number of Covid-19 cases ha...
According to IAMAI Kantar ICUBE 2020 Report, India is likely to have 900 million active Internet users by 2025 as against around 622 million as of 2020, regist...
IBF is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) play...
The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB] -- consisting of a chairperson ...
The deadly second wave of Covid-19 has wreaked havoc on the film industry with many films releasing on OTT. Hindi filmmakers have been waiting for the situatio...
The Indian Broadcasting Foundation renamed to Indian Broadcasting and Digital Foundation. IBDF will also form a Self-Regulatory Body soon. The Indian Broadcast...
Kestone has added assistive tech/ high-tech accessibility and interactivity feature to its platform for the dyslexic and the visually impaired. This step will ...
ZEE's domestic ad revenue for Q4FY21 grew by 8.9% YoY. It posted a declined by 19.7% in its domestic ad revenue in FY21 owing to the pandemic. The network repo...
BJP's ad insertions on all mediums saw a significant dip this year during the Kerala elections, according to data from TAM. While in 2016, its ad insertion acc...
Broadcasters have reason to cheer as TV advertising witnessed an upswing during the Jan-April period, according to data from BARC. Digital-native brands contin...
The Jan to March quarter saw a 9% increase in Print ad spaces, according to TAM AdEx. However, when compared to Oct-Dec’20, the Print ad space decreased by 13%...
TAM Sports has released a new report on IPL 2021. As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Pe...
While the indefinite suspension IPL 14 had left advertisers and sponsors worried, Star India has told them to pay only for the matches that have already been p...
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. After IPL's suspensio...
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big t...
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts te...
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibil...
The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends,...
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transform...
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% du...
May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019. FMCG contributes a staggering 72% to the overall ad volume in May'21.“2021 began on a high note for televisio...
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest launch for ZEE5, setting the stage for its r...
Just when Bollywood seemed to be getting back on track with releases being planned and film shoots announced, a second surge in the number of Covid-19 cases has brought everything back to square one....
The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB] -- consisting of a chairperson and six members. The GRB will oversee an...
Kestone has added assistive tech/ high-tech accessibility and interactivity feature to its platform for the dyslexic and the visually impaired. This step will empower corporates to add disability int...
Broadcasters have reason to cheer as TV advertising witnessed an upswing during the Jan-April period, according to data from BARC. Digital-native brands continue to contribute significantly towards t...
While the indefinite suspension IPL 14 had left advertisers and sponsors worried, Star India has told them to pay only for the matches that have already been paid. Advertisers have also been given a ...
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts tell us about the impact cancellation of I...
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibility.Media consulting firm Ormax Media to...
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significant upward revision from expectations held at the time of its prior publication at...
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Actor and Comedian Ash Chandler, Former Australian Cricketer Jason Gillespie, Envir...
The younger population in India is pushing up the number of total online sports audience. India accounts for the largest online sports audience in the Asia-Pacific region, with nearly 468 million unique visitors in March 2021, according to...
According to IAMAI Kantar ICUBE 2020 Report, India is likely to have 900 million active Internet users by 2025 as against around 622 million as of 2020, registering a gr...
IBF is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof. The Council includes national award-winning filmmaker Nikkhi...
The deadly second wave of Covid-19 has wreaked havoc on the film industry with many films releasing on OTT. Hindi filmmakers have been waiting for the situation on ground, especially in the metros of Mumbai and Delhi, to get better. While many analysts have conclude...
The Indian Broadcasting Foundation renamed to Indian Broadcasting and Digital Foundation. IBDF will also form a Self-Regulatory Body soon. The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is being renamed as Indian ...
ZEE's domestic ad revenue for Q4FY21 grew by 8.9% YoY. It posted a declined by 19.7% in its domestic ad revenue in FY21 owing to the pandemic. The network reported a consolidated net profit of Rs 272.36 crore for Q4FY21.Zee Entertainment E...
BJP's ad insertions on all mediums saw a significant dip this year during the Kerala elections, according to data from TAM. While in 2016, its ad insertion accounted for...
The Jan to March quarter saw a 9% increase in Print ad spaces, according to TAM AdEx. However, when compared to Oct-Dec’20, the Print ad space decreased by 13% in Jan-Mar’21. Auto sector was the biggest advertiser during the quarter and SB...
TAM Sports has released a new report on IPL 2021. As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Persons with 38% share during IPL 14. Ranveer Singh was on top with 15% share of a...
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. After IPL's suspension, Star India has now shared viewership results of its 26 matches.Star India net...
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big the league has become over the years, every year there is a lot of money riding o...
The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends, Sports Celebrity Endorsement, and Media Spends on Sports Properties. The bigges...
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets spent digitallyZenith forecasts that fast-moving ...
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% during Jan-Mar'21 over Oct-Dec'20. Top 10 Advertisers accounted for more than 40% ...
Videos for you
INSIDER INTELLIGENCE REPORTS
Recommended Read
The world’s most loved brands in 2021: Talkwalker Report- COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
- From CRED to Google, here’s how brands are helping India fight against COVID-19
- Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons