TOP STORY
Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
media25 Mar 2022, 11:49

The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
GroupM ESP, the entertainment, esports and sports division of GroupM India has released the 9th edition of Sporting Nation in The Making, its sports report tha...
media24 Mar 2022, 10:00

Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
With IPL just around the corner, brands cannot afford to stay away from making the most of the tournament. At the same time, they must be mindful of the dispro...
media22 Mar 2022, 10:00

How India is ‘Cutting the Cord’ to drive an OTT revolution
How India is ‘Cutting the Cord’ to drive an OTT revolution
The pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were te...
media17 Mar 2022, 13:00

BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
BARC had temporarily paused the reporting of individual channel audience estimates for all News channels on October 15, 2020 w.e.f. Week 40. The Technical Comm...
media11 Mar 2022, 11:18

We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
Viacom18's Youth, Music and English Entertainment cluster is strengthening its 2022 multiplatform content strategy and has launched its maiden short-form video...
media10 Mar 2022, 18:28

As Spotify turns 3 in India, here’s a look back at its journey so far
As Spotify turns 3 in India, here’s a look back at its journey so far
Spotify recently celebrated its third birthday in India and we thought this would be a good time to look back at its journey so far. We caught up with Amarjit ...
media09 Mar 2022, 10:01

For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
Sony SAB announced that it is entering the mythology genre with its new show Dharm Yoddha Garud. We speak to Neeraj Vyas, Business Head, Sony SAB on the new sh...
media25 Feb 2022, 10:01

Why esports is the latest gaming frontier to conquer
Why esports is the latest gaming frontier to conquer
Esports has witnessed a massive growth in India over a short span of time. A recent EY report stated that the esports industry is expected to grow at a compoun...
media22 Feb 2022, 14:35

NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte report
NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte report
India poised to have 1 billion smartphone users by 2026 and will be the second-largest smartphone manufacturer in the next five years. India to catch on to the...
media15 Feb 2022, 12:04

Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report
Data from YouGov’s “Global Media Outlook Report 2022” shows urban Indian consumers expect to spend more time with digital media in the future than any type of ...
media15 Feb 2022, 10:00

This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5
As it celebrated it 4th anniversary recently, Zee5 revealed that its monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touc...
media14 Feb 2022, 13:54

How Shark Tank India got everyone talking about entrepreneurship with its marketing campaign
How Shark Tank India got everyone talking about entrepreneurship with its marketing campaign
Having been trending week over week, there is no doubt that #SharkTankIndia has been driving entrepreneurship conversations in Indian households and has gained...
media14 Feb 2022, 12:21

World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
Every year, World Radio Day is celebrated on 13 February. The theme of the 2022 edition of World Radio Day is devoted to ‘Radio and Trust’ because despite a gl...
media11 Feb 2022, 11:19

Uday Shankar and Lupa Systems enter into a strategic partnership to form an investment platform
Uday Shankar and Lupa Systems enter into a strategic partnership to form an investment platform
QIA gives financial backing to Bodhi Tree Investment Platform, a strategic partnership Of Lupa Systems And Uday Shankar. Bodhi Tree to focus on media and consu...
media10 Feb 2022, 16:45

How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first aired
How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first aired
Cartoon Network’s Tom and Jerry have been a spark in everyone’s lives since the 1940s. Even today, you can have a hearty laugh and be glued to the screen enjoy...
media07 Feb 2022, 16:37

BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022
BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022
Ratings by Broadcast Audience Research Council (BARC) will resume the release of data for individual News channels. The ratings were suspended after a racket i...
media07 Feb 2022, 14:56

Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: Report
Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: Report
Media consulting firm Ormax Media has released its annual report. As per the report, compared to gross box office of almost ₹ 11,000 Cr in 2019, the cumulative...
media02 Feb 2022, 20:04

The gaming industry lauds the government’s decision to set up an Animation, Visual Effects, Gaming and Comics promotion task force
The gaming industry lauds the government’s decision to set up an Animation, Visual Effects, Gaming and Comics promotion task force
Finance Minister Nirmala Sitharaman announced that the government will set up an Animation, Visual Effects, Gaming and Comics (AVGC) promotion task force for b...
media27 Jan 2022, 15:21

Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
56% of Bharat use UPI and 49% use mobile wallets multiple times a week. 27% of Bharat use paid video streaming services v/s 29% India. 1 in 5 Bharat users inve...
media27 Jan 2022, 11:39

69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture report
69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture report
Nearly 7/10 subscribers to multiple streaming services in India expressed frustration with their viewing experiences. 46% of those surveyed indicate they spend...
media25 Jan 2022, 17:16

Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC
Q4 2021 showcased stronger growth than Q4 2020 and Q4 2019. Q4 2021 recorded 489 mn seconds of Ad Volumes, registering 27% growth over Q4 2019 and 6% over Q4 2...
media25 Jan 2022, 16:11

Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Ormax Media launches ‘Fact or Fake?’ study's third edition. As per the report, print continues to enjoy higher news credibility than all other media.Media cons...
media24 Jan 2022, 11:49

Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar report
Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar report
As per Kantar's new report, the public wants the government to further invest in public health infrastructure and other favourable policies like tax deductions...
media18 Jan 2022, 12:30

Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedIn
Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedIn
LinkedIn has today launched the Jobs Bootcamp, which comprises a consumer survey, the top 15 jobs on the rise, and the fastest-growing job categories. The repo...
media12 Jan 2022, 10:37

IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
With consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establi...
media25 Mar 2022, 11:49

The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
GroupM ESP, the entertainment, esports and sports division of GroupM India has released the 9th edition of Sporting Nation in The Making, its sports report that takes into consideration the sponsorsh...
media17 Mar 2022, 13:00

BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
BARC had temporarily paused the reporting of individual channel audience estimates for all News channels on October 15, 2020 w.e.f. Week 40. The Technical Committee (TechComm), working along with the...
media09 Mar 2022, 10:01

For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
Sony SAB announced that it is entering the mythology genre with its new show Dharm Yoddha Garud. We speak to Neeraj Vyas, Business Head, Sony SAB on the new show, how the channel has been doing, adve...
media15 Feb 2022, 12:04

Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report
Data from YouGov’s “Global Media Outlook Report 2022” shows urban Indian consumers expect to spend more time with digital media in the future than any type of traditional media. 62% consumers between...
media14 Feb 2022, 12:21

World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
Every year, World Radio Day is celebrated on 13 February. The theme of the 2022 edition of World Radio Day is devoted to ‘Radio and Trust’ because despite a global decline in trust in the internet an...
media07 Feb 2022, 16:37

BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022
BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022
Ratings by Broadcast Audience Research Council (BARC) will resume the release of data for individual News channels. The ratings were suspended after a racket involving a private channel’s efforts to ...
media02 Feb 2022, 20:04

The gaming industry lauds the government’s decision to set up an Animation, Visual Effects, Gaming and Comics promotion task force
The gaming industry lauds the government’s decision to set up an Animation, Visual Effects, Gaming and Comics promotion task force
Finance Minister Nirmala Sitharaman announced that the government will set up an Animation, Visual Effects, Gaming and Comics (AVGC) promotion task force for boosting talent in the animation and gami...
media25 Jan 2022, 17:16

Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARC
Q4 2021 showcased stronger growth than Q4 2020 and Q4 2019. Q4 2021 recorded 489 mn seconds of Ad Volumes, registering 27% growth over Q4 2019 and 6% over Q4 2020. Brands across BFSI, Ecommerce, Corp...
media25 Jan 2022, 16:11

Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Fake news continues to be a major concern for 64% news consumers in India: Ormax Media report
Ormax Media launches ‘Fact or Fake?’ study's third edition. As per the report, print continues to enjoy higher news credibility than all other media.Media consulting firm Ormax Media today announced ...
media24 Mar 2022, 10:00

Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
With IPL just around the corner, brands cannot afford to stay away from making the most of the tournament. At the same time, they must be mindful of the disproportionate investments and costs required via sponsorships, TV airtime, or digit...
media22 Mar 2022, 10:00

How India is ‘Cutting the Cord’ to drive an OTT revolution
How India is ‘Cutting the Cord’ to drive an OTT revolution
The pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were temporary, there are many that will perhaps become permanent. People discovered the many conveniences of OTT ...
media11 Mar 2022, 11:18

We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
Viacom18's Youth, Music and English Entertainment cluster is strengthening its 2022 multiplatform content strategy and has launched its maiden short-form video offering Fully Faltoo, with more than a dozen new web shows. It has also set up...
media10 Mar 2022, 18:28

As Spotify turns 3 in India, here’s a look back at its journey so far
As Spotify turns 3 in India, here’s a look back at its journey so far
Spotify recently celebrated its third birthday in India and we thought this would be a good time to look back at its journey so far. We caught up with Amarjit Batra, Managing Director - India, Spotify and Arjun Ravi Kolady, Head of Sales, ...
media25 Feb 2022, 10:01

Why esports is the latest gaming frontier to conquer
Why esports is the latest gaming frontier to conquer
Esports has witnessed a massive growth in India over a short span of time. A recent EY report stated that the esports industry is expected to grow at a compound annual growth rate (CAGR) of 46% to touch ₹11 billion by 2025. Rajan Navani, Vice Chairman & Managing Dir...
media22 Feb 2022, 14:35

NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte report
NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte report
India poised to have 1 billion smartphone users by 2026 and will be the second-largest smartphone manufacturer in the next five years. India to catch on to the global Non-fungible Tokens (NFTs) revolution with favourable regulations. The A...
media15 Feb 2022, 10:00

This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5
As it celebrated it 4th anniversary recently, Zee5 revealed that its monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touched 9.6 mi...
media14 Feb 2022, 13:54

How Shark Tank India got everyone talking about entrepreneurship with its marketing campaign
How Shark Tank India got everyone talking about entrepreneurship with its marketing campaign
Having been trending week over week, there is no doubt that #SharkTankIndia has been driving entrepreneurship conversations in Indian households and has gained immense popularity. After three months of creating non-stop buzz for the show, ...
media11 Feb 2022, 11:19

Uday Shankar and Lupa Systems enter into a strategic partnership to form an investment platform
Uday Shankar and Lupa Systems enter into a strategic partnership to form an investment platform
QIA gives financial backing to Bodhi Tree Investment Platform, a strategic partnership Of Lupa Systems And Uday Shankar. Bodhi Tree to focus on media and consumer technology opportunities in Southeast Asia, with a particular focus on India...
media10 Feb 2022, 16:45

How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first aired
How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first aired
Cartoon Network’s Tom and Jerry have been a spark in everyone’s lives since the 1940s. Even today, you can have a hearty laugh and be glued to the screen enjoying the love-hate riddled camaraderie between this lovable duo. As this iconic d...
media07 Feb 2022, 14:56

Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: Report
Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: Report
Media consulting firm Ormax Media has released its annual report. As per the report, compared to gross box office of almost ₹ 11,000 Cr in 2019, the cumulative revenue across 2020 and 2021 put together stood at only ₹ 5,757 Cr (an annual a...
media27 Jan 2022, 15:21

Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
56% of Bharat use UPI and 49% use mobile wallets multiple times a week. 27% of Bharat use paid video streaming services v/s 29% India. 1 in 5 Bharat users invests in cryptocurrency. 39% of Bharat uses social media as their primary news con...
media27 Jan 2022, 11:39

69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture report
69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture report
Nearly 7/10 subscribers to multiple streaming services in India expressed frustration with their viewing experiences. 46% of those surveyed indicate they spend more than six minutes searching for something to watch. Consumers in India also...
media24 Jan 2022, 11:49

Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar report
Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar report
As per Kantar's new report, the public wants the government to further invest in public health infrastructure and other favourable policies like tax deductions for insurance, which help alleviate the burden of medical expenses. 60% of cons...
media18 Jan 2022, 12:30

Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedIn
Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedIn
LinkedIn has today launched the Jobs Bootcamp, which comprises a consumer survey, the top 15 jobs on the rise, and the fastest-growing job categories. The reports states that IT and healthcare roles dominate this year’s Jobs on the Rise 20...
media12 Jan 2022, 10:37

IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
With consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establish a Two-tier Grievance Redressal Mechanism to ensure that the positive impact o...