TOP STORY
Media and entertainment revenue to rebound 27% next fiscal: Report
media23 Feb 2021, 10:00

A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hir...
media19 Feb 2021, 14:23

Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
First Test delivers the highest opening reach since 2019. Fans celebrated the return of cricket to home soil after 330 days.The first Test of the India-England...
media19 Feb 2021, 11:35

Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one ac...
media18 Feb 2021, 17:42

Vivo India is back as title sponsor for Indian Premier League 2021
Vivo India is back as title sponsor for Indian Premier League 2021
Military clashes at the India-China border that led to negative sentiments in the country had resulted in Dream11 replacing Vivo in 2020 as IPL’s title sponsor...
media17 Feb 2021, 10:10

India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores. Digital was the only me...
media11 Feb 2021, 18:14

Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
IAMAI has announced the adoption of a comprehensive implementation toolkit in furtherance to the Universal Self-Regulation Code for Online Curated Content Prov...
media10 Feb 2021, 10:00

India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
Launched officially in December 2020, Lionsgate Play is investing heavily not just on acquiring edgy, new content but also on localizing the content available ...
media09 Feb 2021, 15:52

App retention rate across verticals fell this year by 12%: AppsFlyer
App retention rate across verticals fell this year by 12%: AppsFlyer
Since Indians along with the rest of the world, spent most of their time at home during the pandemic, the dependency on apps increased substantially. Domestic ...
media09 Feb 2021, 14:39

This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws. The ad is created by Teji Video. A 3...
media08 Feb 2021, 13:01

ICC announces BYJU's as a global partner until 2023
ICC announces BYJU's as a global partner until 2023
BYJU’S will work closely with the ICC to deepen engagement with fans through the creation of innovative campaigns. In August 2019, the company became the offic...
media08 Feb 2021, 12:57

Here’s how the advertising and marketing industry reacted to Union Budget 2021
Here’s how the advertising and marketing industry reacted to Union Budget 2021
Presenting the first paperless Union budget, Finance Minister Nirmala Sitharaman updated the definition of small business under Small Companies Act, 2013 by ra...
media04 Feb 2021, 16:57

ZEEL's domestic ad revenue for Q3FY21 grew by 7.5% YoY
ZEEL's domestic ad revenue for Q3FY21 grew by 7.5% YoY
ZEEL's domestic advertising revenue for Q3FY21 grew by 7.5% YoY and 43.6% QoQ. Its international ad revenue and subscription revenue stood at Rs 577 million an...
media01 Feb 2021, 11:17

Following the Tandav controversy, government to start regulating OTT content
Following the Tandav controversy, government to start regulating OTT content
Following the controversy around the Saif Ali Khan-starrer Tandav when several FIRs were filed against it, Unio Minister Prakash Javadekar has announced that t...
media01 Feb 2021, 11:12

As theatres return to 100% occupancy, here are the preventive measures they will need to implement to prevent the spread of Covid-19
As theatres return to 100% occupancy, here are the preventive measures they will need to implement to prevent the spread of Covid-19
As theatres return to 100% occupancy today, MIB issues new guidelines. As per the order, cinema halls will have distanced seats, staggered show timings, and bo...
media01 Feb 2021, 10:00

Broadcast industry: Trends to watch out for in 2021
Broadcast industry: Trends to watch out for in 2021
With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2021 will be a game-changer that will help them...
media22 Jan 2021, 13:17

Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Ad revenues from Radio for the July-September quarter in 2020 was Rs 198.53 crore, an increase from Rs 98.41 crore in the previous quarter, according to TRAI. ...
media21 Jan 2021, 15:31

2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
Mi India launched the latest edition of its annual report ‘PatchWall Replay 2020’. The report throws light on the latest insights and interesting trends from t...
media21 Jan 2021, 12:55

After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
In line with the sentiment of the nation of resilience, the broadcaster launched its campaign #IndiaTaiyarHai that highlights the excitement and eagerness of v...
media21 Jan 2021, 12:00

Re-connect to recover in 2021
Re-connect to recover in 2021
In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be t...
media20 Jan 2021, 15:59

Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
India to witness a boom in digital reality as immersive technologies gain popularity. Deloitte predicts acceleration in the adoption of cloud, associated expon...
media19 Jan 2021, 17:42

LaLiga sponsorship grows by 15% and records revenue of €100 million
LaLiga sponsorship grows by 15% and records revenue of €100 million
The League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season and clock ...
media12 Jan 2021, 10:37

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the ...
media11 Jan 2021, 10:00

OOH: What 2021 has in store for the outdoor industry
OOH: What 2021 has in store for the outdoor industry
In this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industr...
media23 Feb 2021, 10:00

A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hiren Gada, CEO, Shemaroo Entertainment to ...
media19 Feb 2021, 11:35

Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one according to our taste. Content discovery ...
media10 Feb 2021, 10:00

India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
India will be among the top five markets for Lionsgate within the next five years: Rohit Jain, Lionsgate
Launched officially in December 2020, Lionsgate Play is investing heavily not just on acquiring edgy, new content but also on localizing the content available on its platform, to make its content mor...
media08 Feb 2021, 13:01

ICC announces BYJU's as a global partner until 2023
ICC announces BYJU's as a global partner until 2023
BYJU’S will work closely with the ICC to deepen engagement with fans through the creation of innovative campaigns. In August 2019, the company became the official jersey partners of the Indian cricke...
media01 Feb 2021, 11:17

Following the Tandav controversy, government to start regulating OTT content
Following the Tandav controversy, government to start regulating OTT content
Following the controversy around the Saif Ali Khan-starrer Tandav when several FIRs were filed against it, Unio Minister Prakash Javadekar has announced that the Ministry of Information and Broadcast...
media22 Jan 2021, 13:17

Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Radio ad revenue for July-Sept quarter in 2020 was Rs 198.53 crore: TRAI
Ad revenues from Radio for the July-September quarter in 2020 was Rs 198.53 crore, an increase from Rs 98.41 crore in the previous quarter, according to TRAI. The report further stated that Pay DTH h...
media21 Jan 2021, 12:00

Re-connect to recover in 2021
Re-connect to recover in 2021
In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be the mantras for recovery. But that’s not ...
media20 Jan 2021, 15:59

Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
Gaming industry to reach $2.8 billion by 2022 and contribute around 5% to Media and Entertainment's market share: DTTL Report
India to witness a boom in digital reality as immersive technologies gain popularity. Deloitte predicts acceleration in the adoption of cloud, associated exponential technologies and business applica...
media19 Feb 2021, 14:23

Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
First Test delivers the highest opening reach since 2019. Fans celebrated the return of cricket to home soil after 330 days.The first Test of the India-England series witnessed a viewership with 3.8 million* average minute audience (AMA). ...
media18 Feb 2021, 17:42

Vivo India is back as title sponsor for Indian Premier League 2021
Vivo India is back as title sponsor for Indian Premier League 2021
Military clashes at the India-China border that led to negative sentiments in the country had resulted in Dream11 replacing Vivo in 2020 as IPL’s title sponsor. In 2018, Vivo acquired the IPL title sponsorship for Rs 2,199 crore in a five-year deal. This year, the b...
media17 Feb 2021, 10:10

India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
Pandemic resulted in a fall of -21.5% in 2020; industry to see recovery in 2021 with ad investment expected to reach Rs. 80,123 crores. Digital was the only medium to witness a gain of USD 27bn globally in 2020.GroupM India today announced...
media11 Feb 2021, 18:14

Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
Netflix, Amazon Prime Video, Disney+ Hotstar, MX Player along with 13 other OTT players sign up for IAMAI's new implementation toolkit
IAMAI has announced the adoption of a comprehensive implementation toolkit in furtherance to the Universal Self-Regulation Code for Online Curated Content Providers. The Code has been adopted by seventeen (17) leading Online Curated Conten...
media09 Feb 2021, 15:52

App retention rate across verticals fell this year by 12%: AppsFlyer
App retention rate across verticals fell this year by 12%: AppsFlyer
Since Indians along with the rest of the world, spent most of their time at home during the pandemic, the dependency on apps increased substantially. Domestic apps dominate the mobile marketplace, beating out foreign players. AppsFlyer, th...
media09 Feb 2021, 14:39

This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
This ad was played during the Super Bowl in support of the ongoing farmers' protest in India
A 30-seconder was played during the Super Bowl on February 07 to support the farmers protesting against the new Farm Laws. The ad is created by Teji Video. A 30-seconder was screened during the Super Bowl in the USA’s Central Valley in sup...
media08 Feb 2021, 12:57

Here’s how the advertising and marketing industry reacted to Union Budget 2021
Here’s how the advertising and marketing industry reacted to Union Budget 2021
Presenting the first paperless Union budget, Finance Minister Nirmala Sitharaman updated the definition of small business under Small Companies Act, 2013 by raising the capital base to Rs 2 crore from Rs 50 lakh. FM also announced the laun...
media04 Feb 2021, 16:57

ZEEL's domestic ad revenue for Q3FY21 grew by 7.5% YoY
ZEEL's domestic ad revenue for Q3FY21 grew by 7.5% YoY
ZEEL's domestic advertising revenue for Q3FY21 grew by 7.5% YoY and 43.6% QoQ. Its international ad revenue and subscription revenue stood at Rs 577 million and Rs 1091 million respectively. Its domestic subscription revenues reported a growth of 18% including reven...
media01 Feb 2021, 11:12

As theatres return to 100% occupancy, here are the preventive measures they will need to implement to prevent the spread of Covid-19
As theatres return to 100% occupancy, here are the preventive measures they will need to implement to prevent the spread of Covid-19
As theatres return to 100% occupancy today, MIB issues new guidelines. As per the order, cinema halls will have distanced seats, staggered show timings, and bookings, mandatory social distancing, and encourage digital payments. The Ministr...
media01 Feb 2021, 10:00

Broadcast industry: Trends to watch out for in 2021
Broadcast industry: Trends to watch out for in 2021
With the industry changing at a rapid pace, throwing a new set of challenges every day, experts are hoping that 2021 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. We spoke to a few industry expe...
media21 Jan 2021, 15:31

2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
2020 saw a 161% increase in news views: Mi India PatchWall Replay 2020
Mi India launched the latest edition of its annual report ‘PatchWall Replay 2020’. The report throws light on the latest insights and interesting trends from the show business. Mi India in its annual trend report ‘PatchWall Replay 2020’ re...
media21 Jan 2021, 12:55

After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
After India's historic series win at Gabba, Boman Irani and Star Sports get ready to welcome England cricket team
In line with the sentiment of the nation of resilience, the broadcaster launched its campaign #IndiaTaiyarHai that highlights the excitement and eagerness of viewers and fans. Bringing the campaign to life, Boman Irani plays an avid Team I...
media19 Jan 2021, 17:42

LaLiga sponsorship grows by 15% and records revenue of €100 million
LaLiga sponsorship grows by 15% and records revenue of €100 million
The League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season and clock in 100mn euros in revenue, an exceptional case where some of the biggest businesses/sporting events were gr...
media12 Jan 2021, 10:37

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.In a challenging year for I...
media11 Jan 2021, 10:00

OOH: What 2021 has in store for the outdoor industry
OOH: What 2021 has in store for the outdoor industry
In this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industry who give us a sense of what one should expect from the OOH industry in 2021.The Covid-19 induced lockdown...