TOP STORY
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
media16 Apr 2021, 17:27

IPL's opening match clocks 10 billion minutes viewership on Star India Network
IPL's opening match clocks 10 billion minutes viewership on Star India Network
The opening match clocked almost 10 billion minutes of consumption (9.7 billion), revealed Star India. The response is bigger than opening matches of all other...
media15 Apr 2021, 14:36

Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop st...
media14 Apr 2021, 09:42

K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan has served as country manager of Star & Disney India since 2019, overseeing the Company’s television and studios business in India. He has been resp...
media09 Apr 2021, 17:32

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a ...
media06 Apr 2021, 11:14

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and cons...
media05 Apr 2021, 13:37

Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO ...
media31 Mar 2021, 10:00

For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
Radio Mirchi, that rebranded itself in late 2020, has now announced that it is expanding its presence to three international markets. We reached out to Prashan...
media30 Mar 2021, 17:53

UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media
UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media
Unstereotype Alliance's India National Chapter Founding Members include Hindustan Unilever Limited , Diageo, WPP, Publicis Groupe, Havas Group, Advertising Sta...
media30 Mar 2021, 13:41

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
The campaign is conceptualised by DDB Mudra Group. Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, try to convince people to watch their soon...
media26 Mar 2021, 12:50

Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Digital advertising is expected to outpace all other ad media by 2024 or 2025. Online gaming was the fastest growing M&E segment in 2020. The online gaming seg...
media25 Mar 2021, 15:56

In-Content Advertising shows higher uplift in multiple brand parameters: Study
In-Content Advertising shows higher uplift in multiple brand parameters: Study
Studies conducted by Kantar & Orbit; based on actual, anonymized data to determine the effectiveness of ICA. As per the study, 90% of the consumers have seen t...
media22 Mar 2021, 13:08

Star Sports signs 14 sponsors for VIVO IPL 2021
Star Sports signs 14 sponsors for VIVO IPL 2021
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO ...
media19 Mar 2021, 10:25

TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
Ad Volumes for Jan-Feb 2021 are the highest since 2017. FMCG & ECOM categories grew by 36% & 21% respectively during this period compared to 2020. Brands like ...
media17 Mar 2021, 11:34

Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood
Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood
COLORS Cineplex Bollywood is a 24 hours Hindi movie channel. The channel to go live on April 01, 2021.Viacom18 is all set to make an exciting new addition to i...
media16 Mar 2021, 12:43

BCCI onboards brokerage firm Upstox as an official partner for IPL
BCCI onboards brokerage firm Upstox as an official partner for IPL
Upstox has entered into a multi-year partnership with IPL. IPL will begin on April 09, 2021.The Indian Premier League Governing Council today announced Upstox,...
media12 Mar 2021, 07:30

We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
As Voot Select completes a year of its launch, we take a look at the kind of growth it has witnessed in an otherwise difficult year. Ferzad Palia, Head – Voot ...
media10 Mar 2021, 16:37

Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar has announced its list of sponsors for VIVO IPL 2021.Disney+ H...
media10 Mar 2021, 12:44

The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of INR 761.0 crore, down 5.9% from last...
media09 Mar 2021, 12:00

Leading women from the advertising, marketing and media world on making the industry more inclusive
Leading women from the advertising, marketing and media world on making the industry more inclusive
The biggest task for today's marketers is to abolish gender roles and work on an honest portrayal of women. We reached out to a few leading women from the adve...
media08 Mar 2021, 12:15

International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem
International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem
For most of us, at least in our minds, any representative from the cable and DTH industry is always a cablewallah. Zee has tried to change this perception thro...
media04 Mar 2021, 12:42

Hybrid events are the next big innovation in the event space
Hybrid events are the next big innovation in the event space
The events industry that was steadily growing on a double-digit growth rate industry has seen a halt since Covid-19 has entered the global economy. Manish Sing...
media01 Mar 2021, 16:45

TV viewership in India grew by 9% in 2020: BARC
TV viewership in India grew by 9% in 2020: BARC
Broadcast Audience Research Council, (BARC) India launched the third edition of its yearbook titled The Year After Two Thousand & Nineteen. It revealed that TV...
media23 Feb 2021, 14:20

Media and entertainment revenue to rebound 27% next fiscal: Report
Media and entertainment revenue to rebound 27% next fiscal: Report
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth ne...
media16 Apr 2021, 17:27

IPL's opening match clocks 10 billion minutes viewership on Star India Network
IPL's opening match clocks 10 billion minutes viewership on Star India Network
The opening match clocked almost 10 billion minutes of consumption (9.7 billion), revealed Star India. The response is bigger than opening matches of all other IPL editions held previously other than...
media09 Apr 2021, 17:32

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a 360-degree campaign. As the tournament b...
media31 Mar 2021, 10:00

For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
Radio Mirchi, that rebranded itself in late 2020, has now announced that it is expanding its presence to three international markets. We reached out to Prashant Panday, MD and CEO, ENIL to understand...
media26 Mar 2021, 12:50

Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Digital advertising is expected to outpace all other ad media by 2024 or 2025. Online gaming was the fastest growing M&E segment in 2020. The online gaming segment grew 18% in 2020 to reach INR 77 bi...
media19 Mar 2021, 10:25

TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
TV advertising witnesses revival, Jan-Feb 2021 records highest ad volumes in the last 5 years: BARC
Ad Volumes for Jan-Feb 2021 are the highest since 2017. FMCG & ECOM categories grew by 36% & 21% respectively during this period compared to 2020. Brands like Whitehat Jr., Harpic Power Plus and Vase...
media08 Mar 2021, 12:15

International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem
International Women's Day: When ZEE paid an ode to the almost-never acknowledged women in the cable and DTH ecosystem
For most of us, at least in our minds, any representative from the cable and DTH industry is always a cablewallah. Zee has tried to change this perception through its latest campaign that it has rele...
media04 Mar 2021, 12:42

Hybrid events are the next big innovation in the event space
Hybrid events are the next big innovation in the event space
The events industry that was steadily growing on a double-digit growth rate industry has seen a halt since Covid-19 has entered the global economy. Manish Singh, Co-founder and Managing Director, Vou...
media15 Apr 2021, 14:36

Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop strata.BARC India along with the BARC Technical Committee (TechComm), has released...
media14 Apr 2021, 09:42

K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan has served as country manager of Star & Disney India since 2019, overseeing the Company’s television and studios business in India. He has been responsible for driving the growth of the business, focusing on innovation, and crea...
media06 Apr 2021, 11:14

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and consumers back at home in Maharashtra, will IPL 2021 beat its previous records? We s...
media05 Apr 2021, 13:37

Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
Star Sports has onboarded 18 sponsors and over 100 advertisers for VIVO IPL 2021
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO IPL 2021.Star Sports, the official broadcaster of the VIVO IPL 2021 has roped in...
media30 Mar 2021, 17:53

UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media
UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media
Unstereotype Alliance's India National Chapter Founding Members include Hindustan Unilever Limited , Diageo, WPP, Publicis Groupe, Havas Group, Advertising Standards Council of India (ASCI), Advertising Agencies Association of India (AAAI)...
media30 Mar 2021, 13:41

Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
Disney+ Hotstar VIP launches a new campaign before IPL with Ajay Devgn and Tamannaah Bhatia
The campaign is conceptualised by DDB Mudra Group. Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cric...
media25 Mar 2021, 15:56

In-Content Advertising shows higher uplift in multiple brand parameters: Study
In-Content Advertising shows higher uplift in multiple brand parameters: Study
Studies conducted by Kantar & Orbit; based on actual, anonymized data to determine the effectiveness of ICA. As per the study, 90% of the consumers have seen the brand/product via an ICA and typically spent about 5 seconds observing the sa...
media22 Mar 2021, 13:08

Star Sports signs 14 sponsors for VIVO IPL 2021
Star Sports signs 14 sponsors for VIVO IPL 2021
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO IPL 2021. Star Sports, India’s leading sports broadcaster, has begun the countdown to VIVO IPL on a strong ...
media17 Mar 2021, 11:34

Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood
Viacom18 expands its Hindi Movies cluster with COLORS Cineplex Bollywood
COLORS Cineplex Bollywood is a 24 hours Hindi movie channel. The channel to go live on April 01, 2021.Viacom18 is all set to make an exciting new addition to its existing bouquet of channels with the launch of COLORS Cineplex Bollywood. Th...
media16 Mar 2021, 12:43

BCCI onboards brokerage firm Upstox as an official partner for IPL
BCCI onboards brokerage firm Upstox as an official partner for IPL
Upstox has entered into a multi-year partnership with IPL. IPL will begin on April 09, 2021.The Indian Premier League Governing Council today announced Upstox, a digital brokerage firm, as an official partner for IPL. This will be a multi-year partnership. Brijesh P...
media12 Mar 2021, 07:30

We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
We’re the fastest OTT platform in India to hit a million active, paying subscribers in less than a year: Ferzad Palia, Viacom18
As Voot Select completes a year of its launch, we take a look at the kind of growth it has witnessed in an otherwise difficult year. Ferzad Palia, Head – Voot Select & International Business, Viacom18 takes us behind the scenes, telling us...
media10 Mar 2021, 16:37

Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
Disney+ Hotstar onboards 10 sponsors for VIVO IPL 2021; Dream11 to be the co-presenting sponsor
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar has announced its list of sponsors for VIVO IPL 2021.Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsor...
media10 Mar 2021, 12:44

The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
The IPL ecosystem value has decreased by 3.6% to Rs 45,800 crore in 2020 from Rs 47,500 crore in 2019: Duff & Phelp
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of INR 761.0 crore, down 5.9% from last year. Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) have seen their...
media09 Mar 2021, 12:00

Leading women from the advertising, marketing and media world on making the industry more inclusive
Leading women from the advertising, marketing and media world on making the industry more inclusive
The biggest task for today's marketers is to abolish gender roles and work on an honest portrayal of women. We reached out to a few leading women from the advertising, marketing and media industry to discuss a few stereotypes they are tire...
media01 Mar 2021, 16:45

TV viewership in India grew by 9% in 2020: BARC
TV viewership in India grew by 9% in 2020: BARC
Broadcast Audience Research Council, (BARC) India launched the third edition of its yearbook titled The Year After Two Thousand & Nineteen. It revealed that TV viewership grew by 9% in India in 2020. Non-Prime Time (NPT) Viewership for General Entertainment Channels...
media23 Feb 2021, 14:20

Media and entertainment revenue to rebound 27% next fiscal: Report
Media and entertainment revenue to rebound 27% next fiscal: Report
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal. The print segment – contributing a fifth of the M&E sector topline – is recovering, though at a ...