TOP STORY
Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President
media21 Oct 2021, 14:36

Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according to BARC India’...
media19 Oct 2021, 12:21

Top 10 global social media trends to watch out for in 2022: Talkwalker report
Top 10 global social media trends to watch out for in 2022: Talkwalker report
2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make su...
media19 Oct 2021, 10:00

We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Gaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of ...
media18 Oct 2021, 17:17

ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
Gearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bou...
media18 Oct 2021, 12:54

Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi launches a new campaign ‘Proudly Local.’ It nudges marketers to speak the language of India. Mirchi has launched a new campaign—Proudly Local—with an ai...
media18 Oct 2021, 10:25

SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network to launch its refreshed Marathi General Entertainment Channel SUN Marathi. The channel has announced 3 hours of original programming.Viewers of ...
media13 Oct 2021, 10:00

We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a yea...
media07 Oct 2021, 18:12

The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAI
The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAI
India is currently home to over 430 million mobile gamers and the number of gamers is estimated to grow to 650 million by 2025. Currently, mobile gaming domina...
media05 Oct 2021, 14:44

Regional content witnesses a surge in OTT: Report
Regional content witnesses a surge in OTT: Report
There is a misconception that mostly people in the Tier 1 cities consume content on OTT platforms. However, as per GudSho’s data, it receives more traction fro...
media01 Oct 2021, 13:20

Anupriya Acharya re-elected President of Advertising Agencies Association of India
Anupriya Acharya re-elected President of Advertising Agencies Association of India
Ashish Bhasin will be the ex-officio member of the new AAAI Executive Committee. Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of ...
media30 Sep 2021, 13:28

Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
As Vivo IPL 2021 resumed the tournament, it has been garnering a lot of eyeballs, according to Star India. Recent data from BARC reveals that the network is on...
media24 Sep 2021, 18:05

The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
Megha Tata to continue her second term as IAA's President. Pradeep Dwivedi (Group CEO & Executive Director, Eros International Media Ltd) was elected Vice Pres...
media24 Sep 2021, 15:51

August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
Number of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian mar...
media24 Sep 2021, 10:00

Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
It is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the...
media22 Sep 2021, 11:31

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain H...
media22 Sep 2021, 10:59

Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both compan...
media22 Sep 2021, 10:40

ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads...
media22 Sep 2021, 10:34

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
The company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform....
media20 Sep 2021, 11:02

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
HI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champio...
media20 Sep 2021, 10:52

IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair...
media17 Sep 2021, 16:08

Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
In India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed...
media15 Sep 2021, 10:42

50% consumers are likely to increase their festive spends this year: Report
50% consumers are likely to increase their festive spends this year: Report
Multiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advert...
media13 Sep 2021, 13:00

Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Redseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a nu...
media09 Sep 2021, 10:18

Print emerges as one of the credible mediums to influence brand perception: Report
Print emerges as one of the credible mediums to influence brand perception: Report
Havas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper su...
media08 Sep 2021, 12:38

Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Rural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the highe...
media07 Sep 2021, 13:50

Over 66% people in India subscribe to more than 1 OTT app: Report
Over 66% people in India subscribe to more than 1 OTT app: Report
Owing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CT...
media21 Oct 2021, 14:36

Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according to BARC India’s July-Sept 2021 Ad Volumes - Special Fe...
media18 Oct 2021, 17:17

ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
Gearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bouquet pricing in compliance with NTO 2.0Z...
media13 Oct 2021, 10:00

We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
We want to build an overall kids ecosystem where we’re able to engage and entertain holistically and responsibly: Nina Elavia Jaipuria of Viacom18
Before COVID, summer and winter vacations were the most important period of the year for kids’ TV channels. However, after COVID, kids have been home for a year and a half and are turning to TV and O...
media01 Oct 2021, 13:20

Anupriya Acharya re-elected President of Advertising Agencies Association of India
Anupriya Acharya re-elected President of Advertising Agencies Association of India
Ashish Bhasin will be the ex-officio member of the new AAAI Executive Committee. Prasanth Kumar, CEO, Group M Media India, was re-elected as Vice-President of the Association.Anupriya Acharya, CEO- S...
media24 Sep 2021, 15:51

August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
Number of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian marketers and brands continue to place thei...
media22 Sep 2021, 10:59

Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both companies’ linear networks, digital assets, pr...
media20 Sep 2021, 11:02

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
HI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champions Mumbai Indians emerged as the favouri...
media15 Sep 2021, 10:42

50% consumers are likely to increase their festive spends this year: Report
50% consumers are likely to increase their festive spends this year: Report
Multiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advertising's festive season playbook decodes ...
media13 Sep 2021, 13:00

Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Redseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a number of domestic apps took over the spac...
media19 Oct 2021, 12:21

Top 10 global social media trends to watch out for in 2022: Talkwalker report
Top 10 global social media trends to watch out for in 2022: Talkwalker report
2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make sure you’re fully prepared to tackle the upcoming year, Talkwalker dug deep to fin...
media19 Oct 2021, 10:00

We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Gaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of the audio streaming space, where India is headed and the platform’s growth traje...
media18 Oct 2021, 12:54

Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi launches a new campaign ‘Proudly Local.’ It nudges marketers to speak the language of India. Mirchi has launched a new campaign—Proudly Local—with an aim to build awareness around and underline the importance of being massively mult...
media18 Oct 2021, 10:25

SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network to launch its refreshed Marathi General Entertainment Channel SUN Marathi. The channel has announced 3 hours of original programming.Viewers of Marathi television space are up for a great treat this festive season as Sun TV ...
media07 Oct 2021, 18:12

The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAI
The Indian gaming market poised to reach $6-7 billion in value by 2025: IAMAI
India is currently home to over 430 million mobile gamers and the number of gamers is estimated to grow to 650 million by 2025. Currently, mobile gaming dominates the Indian gaming sector, contributing more than 90% to the $1.6 billion gam...
media05 Oct 2021, 14:44

Regional content witnesses a surge in OTT: Report
Regional content witnesses a surge in OTT: Report
There is a misconception that mostly people in the Tier 1 cities consume content on OTT platforms. However, as per GudSho’s data, it receives more traction from Tier 2 cities of South India than from the Tier 1 cities.A study undertaken by GudSho, a South Indian OTT...
media30 Sep 2021, 13:28

Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
Star India garners 380 million viewers until match 35 of IPL 2021, 12 million higher than the previous edition at the same stage
As Vivo IPL 2021 resumed the tournament, it has been garnering a lot of eyeballs, according to Star India. Recent data from BARC reveals that the network is on track to breach the 400 million viewers’ mark on TV, for the fourth year in a r...
media24 Sep 2021, 18:05

The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
Megha Tata to continue her second term as IAA's President. Pradeep Dwivedi (Group CEO & Executive Director, Eros International Media Ltd) was elected Vice President. Megha Tata, Managing Director – South Asia, Discovery Communications Indi...
media24 Sep 2021, 10:00

Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
It is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the content s...
media22 Sep 2021, 11:31

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain Hunters segment, as they are unsure on the categories they plan to purchase and a...
media22 Sep 2021, 10:40

ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads being mis...
media22 Sep 2021, 10:34

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
The company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform. Launched in 2020 in India, Kantar Marketplace is a market research platform tha...
media20 Sep 2021, 10:52

IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair, CEO & Chief Creative Officer, Madison BMB. IAA launches a new campaign to brin...
media17 Sep 2021, 16:08

Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
In India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behaviour th...
media09 Sep 2021, 10:18

Print emerges as one of the credible mediums to influence brand perception: Report
Print emerges as one of the credible mediums to influence brand perception: Report
Havas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, mainly due to factors such as the risk of infec...
media08 Sep 2021, 12:38

Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Rural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the higher age bands (55+ year old’s).Kantar along with GroupM’s rural and experiential m...
media07 Sep 2021, 13:50

Over 66% people in India subscribe to more than 1 OTT app: Report
Over 66% people in India subscribe to more than 1 OTT app: Report
Owing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CTV increased manifolds. Cheaper internet packs, affordable smart TVs, convertibles and connectable like fore...