TOP STORY
Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva , with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option for media buyers in India.
Parva, which is a consortium of premium Indian publishers has partnered with some of the largest and most loved domestic publishers such as Times Internet,Sakal Media , etc. to create a scaled-up media buying solution for our customers.
At its core, Parva is a technology platform that allows media buyers to reach their customers in a trusted, premium, and brand-safe environment. Through the use of a proven adtech stack, Parva enables advertisers to reach their customers at scale while driving superior business outcomes for them.
Parva aims to bring together leading publishers in India to combine their reach
...Parva, which is a consortium of premium Indian publishers has partnered with some of the largest and most loved domestic publishers such as Times Internet,
At its core, Parva is a technology platform that allows media buyers to reach their customers in a trusted, premium, and brand-safe environment. Through the use of a proven adtech stack, Parva enables advertisers to reach their customers at scale while driving superior business outcomes for them.
Parva aims to bring together leading publishers in India to combine their reach
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022GroupM ESP, the entertainment, esports and sports division of GroupM India has released the 9th edition of Sporting Nation in The Making, its sports report tha...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWith IPL just around the corner, brands cannot afford to stay away from making the most of the tournament. At the same time, they must be mindful of the dispro...
How India is ‘Cutting the Cord’ to drive an OTT revolutionThe pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were te...
BARC India resumes ratings for individual news channels; launches Augmented Data Reporting StandardsBARC had temporarily paused the reporting of individual channel audience estimates for all News channels on October 15, 2020 w.e.f. Week 40. The Technical Comm...
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18Viacom18's Youth, Music and English Entertainment cluster is strengthening its 2022 multiplatform content strategy and has launched its maiden short-form video...
As Spotify turns 3 in India, here’s a look back at its journey so farSpotify recently celebrated its third birthday in India and we thought this would be a good time to look back at its journey so far. We caught up with Amarjit ...
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SABSony SAB announced that it is entering the mythology genre with its new show Dharm Yoddha Garud. We speak to Neeraj Vyas, Business Head, Sony SAB on the new sh...
Why esports is the latest gaming frontier to conquerEsports has witnessed a massive growth in India over a short span of time. A recent EY report stated that the esports industry is expected to grow at a compoun...
NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte reportIndia poised to have 1 billion smartphone users by 2026 and will be the second-largest smartphone manufacturer in the next five years. India to catch on to the...
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov reportData from YouGov’s “Global Media Outlook Report 2022” shows urban Indian consumers expect to spend more time with digital media in the future than any type of ...
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5As it celebrated it 4th anniversary recently, Zee5 revealed that its monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touc...
How Shark Tank India got everyone talking about entrepreneurship with its marketing campaignHaving been trending week over week, there is no doubt that #SharkTankIndia has been driving entrepreneurship conversations in Indian households and has gained...
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growthEvery year, World Radio Day is celebrated on 13 February. The theme of the 2022 edition of World Radio Day is devoted to ‘Radio and Trust’ because despite a gl...
Uday Shankar and Lupa Systems enter into a strategic partnership to form an investment platformQIA gives financial backing to Bodhi Tree Investment Platform, a strategic partnership Of Lupa Systems And Uday Shankar. Bodhi Tree to focus on media and consu...
How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first airedCartoon Network’s Tom and Jerry have been a spark in everyone’s lives since the 1940s. Even today, you can have a hearty laugh and be glued to the screen enjoy...
BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022Ratings by Broadcast Audience Research Council (BARC) will resume the release of data for individual News channels. The ratings were suspended after a racket i...
Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: ReportMedia consulting firm Ormax Media has released its annual report. As per the report, compared to gross box office of almost ₹ 11,000 Cr in 2019, the cumulative...
The gaming industry lauds the government’s decision to set up an Animation, Visual Effects, Gaming and Comics promotion task forceFinance Minister Nirmala Sitharaman announced that the government will set up an Animation, Visual Effects, Gaming and Comics (AVGC) promotion task force for b...
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report56% of Bharat use UPI and 49% use mobile wallets multiple times a week. 27% of Bharat use paid video streaming services v/s 29% India. 1 in 5 Bharat users inve...
69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture reportNearly 7/10 subscribers to multiple streaming services in India expressed frustration with their viewing experiences. 46% of those surveyed indicate they spend...
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARCQ4 2021 showcased stronger growth than Q4 2020 and Q4 2019. Q4 2021 recorded 489 mn seconds of Ad Volumes, registering 27% growth over Q4 2019 and 6% over Q4 2...
Fake news continues to be a major concern for 64% news consumers in India: Ormax Media reportOrmax Media launches ‘Fact or Fake?’ study's third edition. As per the report, print continues to enjoy higher news credibility than all other media.Media cons...
Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar reportAs per Kantar's new report, the public wants the government to further invest in public health infrastructure and other favourable policies like tax deductions...
Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedInLinkedIn has today launched the Jobs Bootcamp, which comprises a consumer survey, the top 15 jobs on the rise, and the fastest-growing job categories. The repo...
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech PlatformsWith consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establi...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022GroupM ESP, the entertainment, esports and sports division of GroupM India has released the 9th edition of Sporting Nation in The Making, its sports report that takes into consideration the sponsorsh...
BARC India resumes ratings for individual news channels; launches Augmented Data Reporting StandardsBARC had temporarily paused the reporting of individual channel audience estimates for all News channels on October 15, 2020 w.e.f. Week 40. The Technical Committee (TechComm), working along with the...
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SABSony SAB announced that it is entering the mythology genre with its new show Dharm Yoddha Garud. We speak to Neeraj Vyas, Business Head, Sony SAB on the new show, how the channel has been doing, adve...
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov reportData from YouGov’s “Global Media Outlook Report 2022” shows urban Indian consumers expect to spend more time with digital media in the future than any type of traditional media. 62% consumers between...
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growthEvery year, World Radio Day is celebrated on 13 February. The theme of the 2022 edition of World Radio Day is devoted to ‘Radio and Trust’ because despite a global decline in trust in the internet an...
BARC India to resume publishing of individual news channel rating from Week 10, 2022, will release data on March 17, 2022Ratings by Broadcast Audience Research Council (BARC) will resume the release of data for individual News channels. The ratings were suspended after a racket involving a private channel’s efforts to ...
The gaming industry lauds the government’s decision to set up an Animation, Visual Effects, Gaming and Comics promotion task forceFinance Minister Nirmala Sitharaman announced that the government will set up an Animation, Visual Effects, Gaming and Comics (AVGC) promotion task force for boosting talent in the animation and gami...
Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: BARCQ4 2021 showcased stronger growth than Q4 2020 and Q4 2019. Q4 2021 recorded 489 mn seconds of Ad Volumes, registering 27% growth over Q4 2019 and 6% over Q4 2020. Brands across BFSI, Ecommerce, Corp...
Fake news continues to be a major concern for 64% news consumers in India: Ormax Media reportOrmax Media launches ‘Fact or Fake?’ study's third edition. As per the report, print continues to enjoy higher news credibility than all other media.Media consulting firm Ormax Media today announced ...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWith IPL just around the corner, brands cannot afford to stay away from making the most of the tournament. At the same time, they must be mindful of the disproportionate investments and costs required via sponsorships, TV airtime, or digit...
How India is ‘Cutting the Cord’ to drive an OTT revolutionThe pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were temporary, there are many that will perhaps become permanent. People discovered the many conveniences of OTT ...
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18Viacom18's Youth, Music and English Entertainment cluster is strengthening its 2022 multiplatform content strategy and has launched its maiden short-form video offering Fully Faltoo, with more than a dozen new web shows. It has also set up...
As Spotify turns 3 in India, here’s a look back at its journey so farSpotify recently celebrated its third birthday in India and we thought this would be a good time to look back at its journey so far. We caught up with Amarjit Batra, Managing Director - India, Spotify and Arjun Ravi Kolady, Head of Sales, ...
Why esports is the latest gaming frontier to conquerEsports has witnessed a massive growth in India over a short span of time. A recent EY report stated that the esports industry is expected to grow at a compound annual growth rate (CAGR) of 46% to touch ₹11 billion by 2025. Rajan Navani, Vice Chairman & Managing Dir...
NFTs for sports media will generate more than $2 billion in transactions in 2022, about double the figure for 2021: Deloitte reportIndia poised to have 1 billion smartphone users by 2026 and will be the second-largest smartphone manufacturer in the next five years. India to catch on to the global Non-fungible Tokens (NFTs) revolution with favourable regulations. The A...
This year, we will focus on ensuring the best-in-class regional content library and technology on the platform and aim at going deeper into Tier II & III markets: Manish Kalra, Zee5As it celebrated it 4th anniversary recently, Zee5 revealed that its monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touched 9.6 mi...
How Shark Tank India got everyone talking about entrepreneurship with its marketing campaignHaving been trending week over week, there is no doubt that #SharkTankIndia has been driving entrepreneurship conversations in Indian households and has gained immense popularity. After three months of creating non-stop buzz for the show, ...
Uday Shankar and Lupa Systems enter into a strategic partnership to form an investment platformQIA gives financial backing to Bodhi Tree Investment Platform, a strategic partnership Of Lupa Systems And Uday Shankar. Bodhi Tree to focus on media and consumer technology opportunities in Southeast Asia, with a particular focus on India...
How the iconic Cartoon Network duo Tom and Jerry has managed to stay relevant 82 years after it was first airedCartoon Network’s Tom and Jerry have been a spark in everyone’s lives since the 1940s. Even today, you can have a hearty laugh and be glued to the screen enjoying the love-hate riddled camaraderie between this lovable duo. As this iconic d...
Indian box office lost more than ₹15,000 crore to the pandemic in 2020 and 2021: ReportMedia consulting firm Ormax Media has released its annual report. As per the report, compared to gross box office of almost ₹ 11,000 Cr in 2019, the cumulative revenue across 2020 and 2021 put together stood at only ₹ 5,757 Cr (an annual a...
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report56% of Bharat use UPI and 49% use mobile wallets multiple times a week. 27% of Bharat use paid video streaming services v/s 29% India. 1 in 5 Bharat users invests in cryptocurrency. 39% of Bharat uses social media as their primary news con...
69% of Indian consumers are frustrated with navigating content on streaming video services: Accenture reportNearly 7/10 subscribers to multiple streaming services in India expressed frustration with their viewing experiences. 46% of those surveyed indicate they spend more than six minutes searching for something to watch. Consumers in India also...
Consumers expect healthcare sector to see an increased allocation in the 2022 budget as the pandemic rages on: Kantar reportAs per Kantar's new report, the public wants the government to further invest in public health infrastructure and other favourable policies like tax deductions for insurance, which help alleviate the burden of medical expenses. 60% of cons...
Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedInLinkedIn has today launched the Jobs Bootcamp, which comprises a consumer survey, the top 15 jobs on the rise, and the fastest-growing job categories. The reports states that IT and healthcare roles dominate this year’s Jobs on the Rise 20...
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech PlatformsWith consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establish a Two-tier Grievance Redressal Mechanism to ensure that the positive impact o...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future