TOP STORY
Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedIn
media12 Jan 2022, 10:37

IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
With consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establi...
media11 Jan 2022, 11:15

Gaming: What to expect from the Indian gaming and e-sports industry in 2022
Gaming: What to expect from the Indian gaming and e-sports industry in 2022
In our last feature from the series where we crystal-gazed into 2022 and brought to you some key trends that will impact the industry, we speak to experts from...
media06 Jan 2022, 14:12

WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
Overall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month. Highest ‘steady’ spends (33%) in essentials and lowest ‘...
media06 Jan 2022, 10:43

Where the Indian OTT industry is headed in 2022
Where the Indian OTT industry is headed in 2022
As we enter a new year, we wanted to understand what to expect from the Over-the-top (OTT) industry in 2022. In today's feature, we speak to industry experts w...
media04 Jan 2022, 10:00

India's General Entertainment Channel's story moving on from soaps and dramas
India's General Entertainment Channel's story moving on from soaps and dramas
Viewers connect with characters who are becoming increasingly stronger than them following a story. Today, there is more affinity towards characters and how th...
media03 Jan 2022, 10:01

Why experts feel 2022 could be a big year for Radio in India
Why experts feel 2022 could be a big year for Radio in India
On the first working day of the year, we bring to you some predications of hope and growth. Prashant Panday, MD & CEO, Mirchi, Abraham Thomas, CEO, Reliance Br...
media03 Jan 2022, 10:00

Trends that will shape the broadcast industry in 2022
Trends that will shape the broadcast industry in 2022
Whether it was surviving the second wave or breaking viewership records during Diwali, 2021 was a rollercoaster year for the television industry. Broadcasters ...
media30 Dec 2021, 16:54

Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: Report
Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: Report
India’s Media & Entertainment industry has revived to pre-COVID levels and is expected to grow to $55-70Bn by 2030 at 10-12% CAGR, driven mainly by strong grow...
media29 Dec 2021, 10:00

What 2022 has in store for the Indian Out-of-Home and Experiential industry
What 2022 has in store for the Indian Out-of-Home and Experiential industry
As we come closer to the end of 2021, we take a look back at a few learnings from the year, and talk to experts from different industries about what lies ahead...
media24 Dec 2021, 16:29

Technology: Helping take culture and heritage to the next generation
Technology: Helping take culture and heritage to the next generation
Today's parents are concerned about their children's disconnectedness from their culture and heritage. However, technology is making it possible to bring stori...
media22 Dec 2021, 09:37

Sony and Zee Entertainment sign definitive agreements to merge, Punit Goenka to lead combined company as MD & CEO
Sony and Zee Entertainment sign definitive agreements to merge, Punit Goenka to lead combined company as MD & CEO
Sony Pictures Networks India Private Limited (SPNI) and Zee Entertainment Enterprises Ltd have entered a definitive agreement to merge ZEEL with and into SPNI ...
media21 Dec 2021, 17:44

Short-form videos, long reach: The new creator economy playground
Short-form videos, long reach: The new creator economy playground
A recent report by RedSeer has estimated that there are 240 million short-video users in India, a number that is predicted to grow even further to at least 575...
media21 Dec 2021, 11:12

Trends that will dominate the PR industry in 2022
Trends that will dominate the PR industry in 2022
2021, a year full of controversies saw brands turning to Public Relations and Communications experts to save their reputation and regain consumer trust. We loo...
media20 Dec 2021, 17:21

November recorded the highest number of advertisers and brands on TV in 2021: BARC
November recorded the highest number of advertisers and brands on TV in 2021: BARC
BARC in its BARC Think Report - Ad Volumes Nov 2021 has said that TV ad volumes are witnessing a steady growth. The report revealed that in November, ad volume...
media16 Dec 2021, 12:18

Indian Research and Insights industry to grow 2X by 2026 to $4.2 billion: MRSI
Indian Research and Insights industry to grow 2X by 2026 to $4.2 billion: MRSI
3/4th of revenues are being generated from international markets. India is fast becoming the global analytics hub, with international markets accounting for 3/...
media15 Dec 2021, 10:00

StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content
StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content
StudioNEXT that produced one of the most popular Indian web series last year, Scam 1992, is now getting ready to launch its next offering, Whistleblower. We sp...
media13 Dec 2021, 10:00

Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
OTT had a watershed year in 2020 and the growth continued in 2021. Most reports are predicting that OTTs growth is here to stay. Homegrown OTT platform ALTBala...
media09 Dec 2021, 10:18

71% of Indian marketers budgets set to increase in 2022: DCMN Report
71% of Indian marketers budgets set to increase in 2022: DCMN Report
Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years. As per the report, managing large amounts of ...
media06 Dec 2021, 18:14

Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
GroupM now forecasts global growth of 9.7% in 2022 versus 8.8% previously. At a global level, the media we track here—TV, digital platforms, audio, newspapers ...
media06 Dec 2021, 10:31

Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Retailer media advertising to grow from US$77bn this year to US$143bn in 2024. Social media will lead market with 15% annual growth to 2024. Online video to gr...
media02 Dec 2021, 12:39

NBCUniversal launches on-demand streaming service hayu
NBCUniversal launches on-demand streaming service hayu
NBCUniversal launches all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service, hayu. hayu offers over 8,000 episodes of top reality TV...
media01 Dec 2021, 17:35

Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
NBF has partnered with Deloitte Touche Tohmatsu India LLP (Deloitte India) to launch an integrated performance and rewards forum for the news broadcasting sect...
media24 Nov 2021, 13:21

The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARC
The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARC
Retail, Durables, BFSI, Textile & Personal Accessories, register the highest growth over 2020. Hindi, Tamil, Telugu, Kannada, Marathi, Punjabi, English & Oriya...
media19 Nov 2021, 11:22

Before World Television Day, Star India Network launches a new campaign as a tribute to DTH and cable fraternity
Before World Television Day, Star India Network launches a new campaign as a tribute to DTH and cable fraternity
In December 1996 the United Nations proclaimed 21 November as World Television Day commemorating the date on which the first World Television Forum was held in...
media17 Nov 2021, 13:40

Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
The first half of 2020 was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%. Businesses of all kinds and sizes suffered and ...
media17 Nov 2021, 12:01

BIG FM has just launched its social commerce platform BIG Living, here’s all there is to know about it
BIG FM has just launched its social commerce platform BIG Living, here’s all there is to know about it
With more and more people getting comfortable with shopping online, social commerce has seen a huge boost in the last few years. BIG FM has just launched its s...
media12 Jan 2022, 10:37

IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
With consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establish a Two-tier Grievance Redressal Mechan...
media06 Jan 2022, 10:43

Where the Indian OTT industry is headed in 2022
Where the Indian OTT industry is headed in 2022
As we enter a new year, we wanted to understand what to expect from the Over-the-top (OTT) industry in 2022. In today's feature, we speak to industry experts who share their thoughts on what this yea...
media03 Jan 2022, 10:00

Trends that will shape the broadcast industry in 2022
Trends that will shape the broadcast industry in 2022
Whether it was surviving the second wave or breaking viewership records during Diwali, 2021 was a rollercoaster year for the television industry. Broadcasters spent the first half of 2021 recovering ...
media24 Dec 2021, 16:29

Technology: Helping take culture and heritage to the next generation
Technology: Helping take culture and heritage to the next generation
Today's parents are concerned about their children's disconnectedness from their culture and heritage. However, technology is making it possible to bring stories related to our past and history to ch...
media21 Dec 2021, 11:12

Trends that will dominate the PR industry in 2022
Trends that will dominate the PR industry in 2022
2021, a year full of controversies saw brands turning to Public Relations and Communications experts to save their reputation and regain consumer trust. We look back at how PR evolved in 2021 and cat...
media15 Dec 2021, 10:00

StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content
StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content
StudioNEXT that produced one of the most popular Indian web series last year, Scam 1992, is now getting ready to launch its next offering, Whistleblower. We speak to Indranil Chakraborty, Head Studio...
media06 Dec 2021, 18:14

Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
GroupM now forecasts global growth of 9.7% in 2022 versus 8.8% previously. At a global level, the media we track here—TV, digital platforms, audio, newspapers and magazines, cinema and outdoor media—...
media01 Dec 2021, 17:35

Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
NBF has partnered with Deloitte Touche Tohmatsu India LLP (Deloitte India) to launch an integrated performance and rewards forum for the news broadcasting sector. Apart from a total rewards report, a...
media24 Nov 2021, 13:21

The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARC
The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARC
Retail, Durables, BFSI, Textile & Personal Accessories, register the highest growth over 2020. Hindi, Tamil, Telugu, Kannada, Marathi, Punjabi, English & Oriya register highest Ad Volumes of 2021 in ...
media11 Jan 2022, 11:15

Gaming: What to expect from the Indian gaming and e-sports industry in 2022
Gaming: What to expect from the Indian gaming and e-sports industry in 2022
In our last feature from the series where we crystal-gazed into 2022 and brought to you some key trends that will impact the industry, we speak to experts from the Indian gaming industry. They share their thoughts of a few big trends that ...
media06 Jan 2022, 14:12

WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
Overall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month. Highest ‘steady’ spends (33%) in essentials and lowest ‘increased’ spends(14%) in non-essential spends in the last 5 months. Surge in st...
media04 Jan 2022, 10:00

India's General Entertainment Channel's story moving on from soaps and dramas
India's General Entertainment Channel's story moving on from soaps and dramas
Viewers connect with characters who are becoming increasingly stronger than them following a story. Today, there is more affinity towards characters and how they evolve and grow and be a part of a story that viewers follow instead. Simran ...
media03 Jan 2022, 10:01

Why experts feel 2022 could be a big year for Radio in India
Why experts feel 2022 could be a big year for Radio in India
On the first working day of the year, we bring to you some predications of hope and growth. Prashant Panday, MD & CEO, Mirchi, Abraham Thomas, CEO, Reliance Broadcast Network Limited, Ashit Kukian, CEO, Radio City tell us why they are bullish about 2022 and share a ...
media30 Dec 2021, 16:54

Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: Report
Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: Report
India’s Media & Entertainment industry has revived to pre-COVID levels and is expected to grow to $55-70Bn by 2030 at 10-12% CAGR, driven mainly by strong growth in OTT, Gaming, Animation and VFX. The industry continues to showcase multimo...
media29 Dec 2021, 10:00

What 2022 has in store for the Indian Out-of-Home and Experiential industry
What 2022 has in store for the Indian Out-of-Home and Experiential industry
As we come closer to the end of 2021, we take a look back at a few learnings from the year, and talk to experts from different industries about what lies ahead. In today's feature, we bring you prominent voices from the OOH and Experientia...
media22 Dec 2021, 09:37

Sony and Zee Entertainment sign definitive agreements to merge, Punit Goenka to lead combined company as MD & CEO
Sony and Zee Entertainment sign definitive agreements to merge, Punit Goenka to lead combined company as MD & CEO
Sony Pictures Networks India Private Limited (SPNI) and Zee Entertainment Enterprises Ltd have entered a definitive agreement to merge ZEEL with and into SPNI and combine their linear networks, digital assets, production operations and pro...
media21 Dec 2021, 17:44

Short-form videos, long reach: The new creator economy playground
Short-form videos, long reach: The new creator economy playground
A recent report by RedSeer has estimated that there are 240 million short-video users in India, a number that is predicted to grow even further to at least 575 million by 2025. The last few years have democratised content creation and given rise to short-video influ...
media20 Dec 2021, 17:21

November recorded the highest number of advertisers and brands on TV in 2021: BARC
November recorded the highest number of advertisers and brands on TV in 2021: BARC
BARC in its BARC Think Report - Ad Volumes Nov 2021 has said that TV ad volumes are witnessing a steady growth. The report revealed that in November, ad volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019. Th...
media16 Dec 2021, 12:18

Indian Research and Insights industry to grow 2X by 2026 to $4.2 billion: MRSI
Indian Research and Insights industry to grow 2X by 2026 to $4.2 billion: MRSI
3/4th of revenues are being generated from international markets. India is fast becoming the global analytics hub, with international markets accounting for 3/4th of its revenues. As per the report, the Indian R&I sector employs more than ...
media13 Dec 2021, 10:00

Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
OTT had a watershed year in 2020 and the growth continued in 2021. Most reports are predicting that OTTs growth is here to stay. Homegrown OTT platform ALTBalaji has been witnessing healthy growth on the back of its differentiated, localiz...
media09 Dec 2021, 10:18

71% of Indian marketers budgets set to increase in 2022: DCMN Report
71% of Indian marketers budgets set to increase in 2022: DCMN Report
Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years. As per the report, managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year.DCM...
media06 Dec 2021, 10:31

Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Retailer media advertising to grow from US$77bn this year to US$143bn in 2024. Social media will lead market with 15% annual growth to 2024. Online video to grow 14% a year by extending reach and reducing cost of mass-audience brand awaren...
media02 Dec 2021, 12:39

NBCUniversal launches on-demand streaming service hayu
NBCUniversal launches on-demand streaming service hayu
NBCUniversal launches all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service, hayu. hayu offers over 8,000 episodes of top reality TV content. hayu, the all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service from N...
media19 Nov 2021, 11:22

Before World Television Day, Star India Network launches a new campaign as a tribute to DTH and cable fraternity
Before World Television Day, Star India Network launches a new campaign as a tribute to DTH and cable fraternity
In December 1996 the United Nations proclaimed 21 November as World Television Day commemorating the date on which the first World Television Forum was held in 1996. This year, Star India Network has decided to dedicate this day to DTH and...
media17 Nov 2021, 13:40

Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?
The first half of 2020 was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%. Businesses of all kinds and sizes suffered and put their advertising activities on hold to give their consumers space to proces...
media17 Nov 2021, 12:01

BIG FM has just launched its social commerce platform BIG Living, here’s all there is to know about it
BIG FM has just launched its social commerce platform BIG Living, here’s all there is to know about it
With more and more people getting comfortable with shopping online, social commerce has seen a huge boost in the last few years. BIG FM has just launched its social commerce platform called BIG Living. We speak to Abraham Thomas, Chief Exe...