TOP STORY
Once the benefits of virtual events are understood by people, we’ll see a surge in hybrid events post-Covid: Piyush Gupta, Kestone
media10 Aug 2020, 12:30

It’s springtime for business podcasts
It’s springtime for business podcasts
While numbers suggest that listening hours for podcasts fell 14% after the lockdown since people were no longer commuting, things are starting to look up slowl...
media7 Aug 2020, 10:00

How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings
How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings
Fork Media Group (FMG) announced the launch of ContextAds, an SSP that can be a big help for publishers and marketers. In existence for the past 7 years, the o...
media6 Aug 2020, 17:05

Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study
Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study
Customer experience is all pervasive, whether derived out of products or services that one experiences. CX+ is the only sector specific index to look at brands...
media6 Aug 2020, 10:00

Radio City’s social media reach grew by 280% during lockdown; it is now offering bouquet on-air and online offerings to woo advertisers
Radio City’s social media reach grew by 280% during lockdown; it is now offering bouquet on-air and online offerings to woo advertisers
Radio was impacted adversely after the lockdown when ad spends took a plunge. However, Radio City is trying to come up with innovative solutions for its client...
media5 Aug 2020, 12:04

June sees 3.2X increase over April in average Print ad volumes per day: TAM
June sees 3.2X increase over April in average Print ad volumes per day: TAM
TAM AdEx Print Advertising Report has revealed that there has been a significant increase in print ad volumes in June in comparison to April 2020. Cars has led...
media30 Jul 2020, 13:58

Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
‘Online video’ watching is no longer a 'young people' phenomenon. The growth of online video users in urban India is highest among 45 and above age groups. Onl...
media30 Jul 2020, 13:47

Rural India is seeing faster economic recovery than urban, this report shows why
Rural India is seeing faster economic recovery than urban, this report shows why
According to Nielsen India’s latest report, rural India saw 3X growth than the rest of India in June. Reverse migration expected to give a positive uptick.Niel...
media30 Jul 2020, 11:54

Corona Scare: No lockdown on your business expansion plans
Corona Scare: No lockdown on your business expansion plans
Umesh Kr Bansal, Senior Vice President, ZEE Entertainment Enterprises Ltd writes how everyone is reconsidering their business strategies and before that the im...
media28 Jul 2020, 14:54

Indian consumers choose digital over physical modes of shopping engagements: Deloitte Global Survey
Indian consumers choose digital over physical modes of shopping engagements: Deloitte Global Survey
Health and safety led mindset shows consumers prefer online shopping for every day essentials (such as groceries (55%), household (49%), and medicines (44%). D...
media24 Jul 2020, 18:55

Punit Goenka writes an open letter to shareholders, charts a strategic roadmap for ZEE 4.0
Punit Goenka writes an open letter to shareholders, charts a strategic roadmap for ZEE 4.0
Punit Goenka, Managing Director & Chief Executive Officer, ZEE Entertainment Enterprises wrote an open letter to shareholders, talking about his vision for ZEE...
media23 Jul 2020, 15:32

Newspapers continue to remain the most trusted news source: EY Report
Newspapers continue to remain the most trusted news source: EY Report
Digital trials increased significantly during the lockdown period. At the same time, 42% respondents in non-metro markets spend more than 20 mins in reading a ...
media20 Jul 2020, 14:43

Radio is bouncing back; ad volumes return from BFSI category: Report
Radio is bouncing back; ad volumes return from BFSI category: Report
Average ad volumes/day spiked more than 2 folds on Radio in Jun’20 over Apr’20. This hike in ad volumes on radio is driven by the Banking, financial services a...
media17 Jul 2020, 18:20

Vocal for Local consumer sentiment continues to grow. Here are the factors that are impacting consumer’s purchase decision
Vocal for Local consumer sentiment continues to grow. Here are the factors that are impacting consumer’s purchase decision
As per Neilsen’s survey conducted in 22 cities among 1725 respondents, two in three consumers intend to buy more ‘Local’ brands going forward. 43% of the respo...
media16 Jul 2020, 15:33

Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on Television saw a 63% increase in June as compared to April this year, according to TAM AdEx. Virat Kohli topped the list of most visi...
media16 Jul 2020, 15:01

TAM’s report brings cheers for ad industry, shows early signs of revival on TV and digital medium
TAM’s report brings cheers for ad industry, shows early signs of revival on TV and digital medium
Ad Volumes on Television back on track in Jun’20 Share of News, GEC and Movies genres grew in Jun’20 compared to Jun’19 Jun’20 observed 46% more Ad Volumes com...
media14 Jul 2020, 10:00

EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
Roshan Abbas, the newly elected President of EEMA is a man with a plan. He has put together an agenda to help the live events industry survive the Covid-19 loc...
media13 Jul 2020, 18:54

Madison OOH extends its OTS Measurement Updates for COVID-19 Unlock times
Madison OOH extends its OTS Measurement Updates for COVID-19 Unlock times
With the changing outdoor scenario, Madison has decided to launch an extension to its Traffic Count Tool. As per the tool, Mumbai has seen an average recovery ...
media13 Jul 2020, 13:49

Because creativity must go on...
Because creativity must go on...
Rishabh Khatter, Business Head, The Rabbit Hole writes how video production has changed during the lockdown. After 3 months and producing over 30 pieces of con...
media9 Jul 2020, 18:53

Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival
Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival
BARC and Nielsen’s report indicates that consumers are now ready to step out of their houses and the country is slowly getting up on its feet. While consumers ...
media9 Jul 2020, 16:08

Indian Fantasy Sports contributes Rs 750 crore in FY20: Report
Indian Fantasy Sports contributes Rs 750 crore in FY20: Report
Online Fantasy Sports (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore in FY19, an increase of 3X over a period o...
media8 Jul 2020, 10:00

We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
Its been over three months since Discovery Plus launched in India. We speak to Issac John, Business Head- Digital (South Asia), Discovery who talks to us about...
media7 Jul 2020, 14:16

Hand Sanitizer brands boosted their ad volume on TV by 105% during the lockdown: TAM
Hand Sanitizer brands boosted their ad volume on TV by 105% during the lockdown: TAM
During the lockdown period, 6 hours of advertising for Hand Sanitizer brands was recorded on Radio. There were no ads from this category on radio before the lo...
media7 Jul 2020, 11:00

There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted. However, a lot of players have been experimenting a lot to m...
media6 Jul 2020, 19:53

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of survivin...
media6 Jul 2020, 16:17

Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
While other brands have tightened their purse strings for advertising in newspapers, essential brands such as Kaleesuwari Refinery, Shree Hari Industries, Gemi...
media2 Jul 2020, 13:57

Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Within the category, Dabur India was the top advertiser on TV, Radio & Digital mediums. More than 80% of the category ad volumes was on the news channel genre ...
media10 Aug 2020, 12:30

It’s springtime for business podcasts
It’s springtime for business podcasts
While numbers suggest that listening hours for podcasts fell 14% after the lockdown since people were no longer commuting, things are starting to look up slowly. Consumer behaviour is evolving and pe...
media6 Aug 2020, 10:00

Radio City’s social media reach grew by 280% during lockdown; it is now offering bouquet on-air and online offerings to woo advertisers
Radio City’s social media reach grew by 280% during lockdown; it is now offering bouquet on-air and online offerings to woo advertisers
Radio was impacted adversely after the lockdown when ad spends took a plunge. However, Radio City is trying to come up with innovative solutions for its clients and listeners. We caught up with Ashit...
media30 Jul 2020, 13:47

Rural India is seeing faster economic recovery than urban, this report shows why
Rural India is seeing faster economic recovery than urban, this report shows why
According to Nielsen India’s latest report, rural India saw 3X growth than the rest of India in June. Reverse migration expected to give a positive uptick.Nielsen’s latest report revealed that rural ...
media24 Jul 2020, 18:55

Punit Goenka writes an open letter to shareholders, charts a strategic roadmap for ZEE 4.0
Punit Goenka writes an open letter to shareholders, charts a strategic roadmap for ZEE 4.0
Punit Goenka, Managing Director & Chief Executive Officer, ZEE Entertainment Enterprises wrote an open letter to shareholders, talking about his vision for ZEEL. He wrote that the company has introdu...
media17 Jul 2020, 18:20

Vocal for Local consumer sentiment continues to grow. Here are the factors that are impacting consumer’s purchase decision
Vocal for Local consumer sentiment continues to grow. Here are the factors that are impacting consumer’s purchase decision
As per Neilsen’s survey conducted in 22 cities among 1725 respondents, two in three consumers intend to buy more ‘Local’ brands going forward. 43% of the respondents said they consider brands who use...
media14 Jul 2020, 10:00

EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
Roshan Abbas, the newly elected President of EEMA is a man with a plan. He has put together an agenda to help the live events industry survive the Covid-19 lockdown and its business impact. EEMA is c...
media9 Jul 2020, 18:53

Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival
Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival
BARC and Nielsen’s report indicates that consumers are now ready to step out of their houses and the country is slowly getting up on its feet. While consumers are still wary about ordering food, they...
media7 Jul 2020, 14:16

Hand Sanitizer brands boosted their ad volume on TV by 105% during the lockdown: TAM
Hand Sanitizer brands boosted their ad volume on TV by 105% during the lockdown: TAM
During the lockdown period, 6 hours of advertising for Hand Sanitizer brands was recorded on Radio. There were no ads from this category on radio before the lockdown. Advertising on Digital medium wi...
media7 Jul 2020, 11:00

There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted. However, a lot of players have been experimenting a lot to make sure they stay relevant for all thei...
media7 Aug 2020, 10:00

How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings
How Fork Media Group is helping publishers and marketers strengthen their content marketing offerings
Fork Media Group (FMG) announced the launch of ContextAds, an SSP that can be a big help for publishers and marketers. In existence for the past 7 years, the organization has grown from being a sub million-dollar business in 2013 to slight...
media6 Aug 2020, 17:05

Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study
Only 37% consumers believe retailers offer truly customer-centric experiences: Kantar CX+ study
Customer experience is all pervasive, whether derived out of products or services that one experiences. CX+ is the only sector specific index to look at brands in the context of their category. CX+ uses customer centricity as its core to e...
media5 Aug 2020, 12:04

June sees 3.2X increase over April in average Print ad volumes per day: TAM
June sees 3.2X increase over April in average Print ad volumes per day: TAM
TAM AdEx Print Advertising Report has revealed that there has been a significant increase in print ad volumes in June in comparison to April 2020. Cars has led as the category that advertised the most followed by coaching and competitive e...
media30 Jul 2020, 13:58

Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
Binge watching streaming platforms is no longer a millennial phenomenon. Kantar’s report shows adoption growth among the 45 and above age group
‘Online video’ watching is no longer a 'young people' phenomenon. The growth of online video users in urban India is highest among 45 and above age groups. Online video consumption is driving internet adoption in small towns where there ha...
media30 Jul 2020, 11:54

Corona Scare: No lockdown on your business expansion plans
Corona Scare: No lockdown on your business expansion plans
Umesh Kr Bansal, Senior Vice President, ZEE Entertainment Enterprises Ltd writes how everyone is reconsidering their business strategies and before that the immediate cash flows. He further lists down how businesses can formulate a strategy and bring around the chan...
media28 Jul 2020, 14:54

Indian consumers choose digital over physical modes of shopping engagements: Deloitte Global Survey
Indian consumers choose digital over physical modes of shopping engagements: Deloitte Global Survey
Health and safety led mindset shows consumers prefer online shopping for every day essentials (such as groceries (55%), household (49%), and medicines (44%). Discretionary spends online have gone up because of increased demand to buy appar...
media23 Jul 2020, 15:32

Newspapers continue to remain the most trusted news source: EY Report
Newspapers continue to remain the most trusted news source: EY Report
Digital trials increased significantly during the lockdown period. At the same time, 42% respondents in non-metro markets spend more than 20 mins in reading a newspaper compared to 36% in metros.In the face of unprecedented economic disrup...
media20 Jul 2020, 14:43

Radio is bouncing back; ad volumes return from BFSI category: Report
Radio is bouncing back; ad volumes return from BFSI category: Report
Average ad volumes/day spiked more than 2 folds on Radio in Jun’20 over Apr’20. This hike in ad volumes on radio is driven by the Banking, financial services and insurance (BFSI) sector. In Jun’20, Nagpur, Indore and Vizag witnessed a 2 fo...
media16 Jul 2020, 15:33

Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on Television saw a 63% increase in June as compared to April this year, according to TAM AdEx. Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hour per day across all cha...
media16 Jul 2020, 15:01

TAM’s report brings cheers for ad industry, shows early signs of revival on TV and digital medium
TAM’s report brings cheers for ad industry, shows early signs of revival on TV and digital medium
Ad Volumes on Television back on track in Jun’20 Share of News, GEC and Movies genres grew in Jun’20 compared to Jun’19 Jun’20 observed 46% more Ad Volumes compared to May’20 and digital saw a 27% increase in ad insertions in June.TAM’s la...
media13 Jul 2020, 18:54

Madison OOH extends its OTS Measurement Updates for COVID-19 Unlock times
Madison OOH extends its OTS Measurement Updates for COVID-19 Unlock times
With the changing outdoor scenario, Madison has decided to launch an extension to its Traffic Count Tool. As per the tool, Mumbai has seen an average recovery of 57% of traffic across key junctions while cities like Bengaluru and Delhi hav...
media13 Jul 2020, 13:49

Because creativity must go on...
Because creativity must go on...
Rishabh Khatter, Business Head, The Rabbit Hole writes how video production has changed during the lockdown. After 3 months and producing over 30 pieces of content and getting very little sleep, Khatter says with surety that no matter what, content consumption will ...
media9 Jul 2020, 16:08

Indian Fantasy Sports contributes Rs 750 crore in FY20: Report
Indian Fantasy Sports contributes Rs 750 crore in FY20: Report
Online Fantasy Sports (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore in FY19, an increase of 3X over a period of 12 months OFS operators contributed taxes to the tune of ~INR 750 Cr in FY20, a significant jump of 4X fr...
media8 Jul 2020, 10:00

We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
Its been over three months since Discovery Plus launched in India. We speak to Issac John, Business Head- Digital (South Asia), Discovery who talks to us about how things have been since the launch of the platform, and what lies in store.T...
media6 Jul 2020, 19:53

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of surviving and thriving in these uncertain times are being written everyday‌. Vivek Pandey, VP - Revenue Strategy & ...
media6 Jul 2020, 16:17

Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
While other brands have tightened their purse strings for advertising in newspapers, essential brands such as Kaleesuwari Refinery, Shree Hari Industries, Gemini Edibles & Fats India continue to bet their money on print. The ad volume for ...
media2 Jul 2020, 13:57

Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Within the category, Dabur India was the top advertiser on TV, Radio & Digital mediums. More than 80% of the category ad volumes was on the news channel genre during Mar-May ’20 on TV. More than 70% share of category ad volumes were during...