TOP STORY
Viacom18 brings back Rishtey Cineplex to ride on the increasing demand for movie channels
- In a new avatar, the movie channel will go live starting June 05, 2020
- It will offer movies from its content library of 500+ titles
Elara Capital’s latest analysis predicts that GEC's performance will improve in the near term due to fresh content on channels. It further shares a few trends ...
Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue, ALTBalaji writes how digital marketing is taking precedence with the nationwide lockdown. She furth...
As different markets slowly open up, the cinema industry is gearing up to facilitate a safe environment for their consumers. However, consumers continue to fee...
Neilsen’s latest report takes us inside the minds of Indian consumers. It reveals how different demographics are prepared if the lockdown extends beyond July a...
In our latest interview series, we talk to organizations to understand how they are coping with the new normal and their strategies towards navigating these di...
Amid the nationwide lockdown, production houses are releasing their movies directly on OTT platforms and have skipped the theatrical window run. Multiplexes ar...
4X more people trust ads on news sites than social media in the current pandemic. 291% increase in pageview traffic for articles around home, business and pers...
In week 18, overall FCT dropped by 9% & there has been a 7% decrease in advertiser count. Smartphone consumption continues to be at ~4 hours per day, 14% highe...
While there are many speculations around Sports to be conducted for TV audiences only with no fans or limited fans in the stadium, anything is a possibility at...
HUL, Reckitt Benckiser and Govt of India continue to remain at the Top 3 positions during week 17. Godrej and P&G were the new entrants amongst Top 10 advertis...
As countries across the world continue to grapple with COVID-19, ZEE5 Global, which is present in 190 countries, sees a 60% surge in subscriptions and 20% grow...
Deepak Lamba, CEO of Worldwide Media pens down how this current lockdown has resulted in a long-term upward shift in the integration of digital technologies in...
Shemaroo Entertainment has ventured into the broadcast space with the launch of a Hindi free-to-air GEC, Shemaroo TV. The channel will give the audience a comb...
Shemaroo TV will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt ...
With more and more people staying at home and spending more time on the internet, constantly using internet services and broadband. However, there are bound to...
Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA writes how experiential marketing events will become more and more rarified and niche events will...
As ALTBalaji completes three years of its existence, we look back at its journey, talk about some key highlights that helped it become the first OTT player in ...
Eros International and STX Entertainment have recently merged to form a new entity, Eros STX Global Corporation. The merged entity will have an increased econo...
As TV viewership grows by 40% on the back of return of mythological shows, advertisers jump on the trend and buy ad spots for Ramayan and Mahabharat. Classics ...
Outdoor entertainment has come to a complete standstill, live events and experiences have moved online. We spoke to the top ticketing platforms who shared how ...
The Indian Broadcasting Foundation has sought Government’s support to deal with the economic crises in the Television Broadcast Sector as a fallout of the COVI...
ZEE5 Kids’ content is a mix of acquired and exclusives by on-boarding the leading production house like Lionsgate and Cosmos Maya. It will enable an environmen...
Hindi GEC attained an all-time-high viewership of 4 billion in HSM Urban this week on the back of the return of the classics. On the other hand, overall FCT on...
After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, OTT players are also using their...
Sudhanshu Vats will be serving at Viacom18 till 15th April 2020. Vats verticals will now fall under the leadership of Rahul Joshi, Managing Director of the Net...
As organizations around the world are having to work-from-home due to the Covid-19 induced lockdown, the world is waking up to the many perks of working remote...
Elara Capital’s latest analysis predicts that GEC's performance will improve in the near term due to fresh content on channels. It further shares a few trends that the industry can predict in the com...
Neilsen’s latest report takes us inside the minds of Indian consumers. It reveals how different demographics are prepared if the lockdown extends beyond July and how they are currently dealing with t...
4X more people trust ads on news sites than social media in the current pandemic. 291% increase in pageview traffic for articles around home, business and personal loans.Taboola has released latest r...
HUL, Reckitt Benckiser and Govt of India continue to remain at the Top 3 positions during week 17. Godrej and P&G were the new entrants amongst Top 10 advertisers in HSM as compared to Week 16. BARC ...
Shemaroo Entertainment has ventured into the broadcast space with the launch of a Hindi free-to-air GEC, Shemaroo TV. The channel will give the audience a combination of freshly brewed content as wel...
Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA writes how experiential marketing events will become more and more rarified and niche events will become the norm once we resume normalcy...
As TV viewership grows by 40% on the back of return of mythological shows, advertisers jump on the trend and buy ad spots for Ramayan and Mahabharat. Classics gave a 43% push to overall Hindi GEC’s p...
ZEE5 Kids’ content is a mix of acquired and exclusives by on-boarding the leading production house like Lionsgate and Cosmos Maya. It will enable an environment for kids, parents and educators to con...
Hindi GEC attained an all-time-high viewership of 4 billion in HSM Urban this week on the back of the return of the classics. On the other hand, overall FCT on TV dropped by 26% over the Pre-COVID pe...
Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue, ALTBalaji writes how digital marketing is taking precedence with the nationwide lockdown. She further shares a few reasons why today is truly an incredibly important time for digi...
As different markets slowly open up, the cinema industry is gearing up to facilitate a safe environment for their consumers. However, consumers continue to feel anxious about stepping out and ponder upon various safety concerns like what would the seating arrangemen...
In our latest interview series, we talk to organizations to understand how they are coping with the new normal and their strategies towards navigating these difficult times. With people confined at home, television viewership has seen a ma...
Amid the nationwide lockdown, production houses are releasing their movies directly on OTT platforms and have skipped the theatrical window run. Multiplexes are expressing their disapproval of this trend on social media and requesting cont...
In week 18, overall FCT dropped by 9% & there has been a 7% decrease in advertiser count. Smartphone consumption continues to be at ~4 hours per day, 14% higher than pre-COVID period. BARC India and Nielsen Media’s latest report on ‘Crisis...
While there are many speculations around Sports to be conducted for TV audiences only with no fans or limited fans in the stadium, anything is a possibility at this point in time. But from an audience appetite standpoint, fans are hungry a...
As countries across the world continue to grapple with COVID-19, ZEE5 Global, which is present in 190 countries, sees a 60% surge in subscriptions and 20% growth in viewership in all markets. The platform’s focus this year is going to be o...
Deepak Lamba, CEO of Worldwide Media pens down how this current lockdown has resulted in a long-term upward shift in the integration of digital technologies into our everyday and why companies will also have to be on their feet to work out...
Shemaroo TV will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt to new changes. The channel will go live on May 1. Shemaroo Entertainment will m...
With more and more people staying at home and spending more time on the internet, constantly using internet services and broadband. However, there are bound to be issues in network once majority of people start heavily relying on their house internet, creating an ov...
As ALTBalaji completes three years of its existence, we look back at its journey, talk about some key highlights that helped it become the first OTT player in India on its way to profitability. Nachiket Pantvaidya, CEO, ALTBalaji and Group...
Eros International and STX Entertainment have recently merged to form a new entity, Eros STX Global Corporation. The merged entity will have an increased economic scale of more than $600 million in pro forma revenue for calendar 2019 and o...
Outdoor entertainment has come to a complete standstill, live events and experiences have moved online. We spoke to the top ticketing platforms who shared how virtual events are becoming the new normal amid a global pandemic. Virtual events have helped artists and f...
The Indian Broadcasting Foundation has sought Government’s support to deal with the economic crises in the Television Broadcast Sector as a fallout of the COVID-19 outbreak. In a letter to Prakash Javadekar, Minister for Information and Br...
After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, OTT players are also using their old content. For the first time in history, to overcome the restrictions and ma...
Sudhanshu Vats will be serving at Viacom18 till 15th April 2020. Vats verticals will now fall under the leadership of Rahul Joshi, Managing Director of the Network18 Group.Sudhanshu Vats, Group CEO and MD of Viacom18, a subsidiary of Network18, has decided to move o...
As organizations around the world are having to work-from-home due to the Covid-19 induced lockdown, the world is waking up to the many perks of working remotely. However, working from office has its own perks too, writes Apurva Purohit, President, Jagran Group and ...
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