It is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the content s...

2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain Hunters segment, as they are unsure on the categories they plan to purchase and a...

Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads being mis...

The company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform. Launched in 2020 in India, Kantar Marketplace is a market research platform tha...

"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair, CEO & Chief Creative Officer, Madison BMB. IAA launches a new campaign to brin...

In India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behaviour th...

Redseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a number of domestic apps took over the space in no time.Shortform has been in the l...

Havas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, mainly due to factors such as the risk of infec...

Owing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CTV increased manifolds. Cheaper internet packs, affordable smart TVs, convertibles and connectable like fore...

Hindi on voice assistants is second biggest globally; 72% Indians prefer non-English language. Amazon, Flipkart and Myntra were the top 3 online shopping destinations. Groceries, fashion and health, beauty and personal care were the most s...

The Advertising Club elects Partha Sinha as President. Announces Managing Committee members at Annual General Meeting. Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal, i.e., F...

Kantar has released the second edition of its global Ad Equity ranking of media channels and media brands. As per the report, advertising across omnichannel retail finds success with consumers. Kantar, the world’s leading data, insights an...

Ormax Media's latest report reveals that Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people. This translated into a penetration of 25.3%.Media consulting firm Ormax Media has released the largest audience re...

Aditya Swamy, Director of Google India, appointed to the board of governors of ASCI, Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook appointed as special invitee to the board. These appointments will add digital exper...

71% of those surveyed in India are coming out of the pandemic having reimagined their behaviors and values as consumers. They have reevaluated what is important to them in life and are increasingly focused on their personal purpose.A major...

India has emerged as the third-largest podcast listening market in the world after China and the US. It is also wooing traditional content creators into reconsidering radio and other traditional mediums. Content creators are attracted to d...

ALTBalaji's Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai. The multi-starrer release has bagged 13 brands. ALTBalaji has associated with numerous youth-centric brands ...