Re-connect to recover in 2021In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be t...
Radio: Trends to watch out for in 2021As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today's feature, experts from the radio industry tell us a few big tr...
2020: The Great Indian Balancing Act2020 has almost come to an end, and what a year it has been! As we enter 2021, Megha Tata, Managing Director – South Asia, Discovery Communications takes a loo...
2020: The Great Indian Balancing Act2020 has almost come to an end, and what a year it has been! As we enter 2021, Megha Tata, Managing Director – South Asia, Discovery Communications takes a look at the year gone by and how the Media ...
Re-connect to recover in 2021In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021, Reboot, refresh, re-energise are going to be the mantras for recovery. But that’s not going to be enough. Re-connect will be just as important, writes Va...
LaLiga sponsorship grows by 15% and records revenue of €100 millionThe League onboarded over 35 partners across 15 countries in a pandemic hit 2020. These sponsorships helped LaLiga grow 15% over its previous season and clock in 100mn euros in revenue, an exceptional case where some of the biggest businesses/sporting events were gr...
Television ad volumes of H2 2020 grew 34% over H1 2020: BARCTV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.In a challenging year for I...
Experiential: The trends to watch out for in 2021As we enter a brand new year, our Trends series will help us crystal gaze into what the year holds for us. In today’s feature, experts from the experiential and live events industry tell us what lies ahead in 2021.The year 2020 was difficult for most mediums but med...
Radio: Trends to watch out for in 2021As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today's feature, experts from the radio industry tell us a few big trends we need to watch out for in 2021.We have finally left 2020, one of the most difficult years we have fa...
Studio Bodhi is India's first OTT focused regional content studioStudio Bodhi has strengthened its regional content slate. It has announced 10 originals across Tamil, Bengali and Marathi in 2021.With radical changes in the last couple of years, the digital landscape has diversified and evolved briskly, thus widening the scope for...