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The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
media24 Sep 2021, 15:51

August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
Number of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian mar...
media24 Sep 2021, 10:00

Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
It is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the...
media22 Sep 2021, 11:31

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain H...
media22 Sep 2021, 10:59

Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both compan...
media22 Sep 2021, 10:40

ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads...
media22 Sep 2021, 10:34

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
The company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform....
media20 Sep 2021, 11:02

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
HI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champio...
media20 Sep 2021, 10:52

IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair...
media17 Sep 2021, 16:08

Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
In India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed...
media15 Sep 2021, 10:42

50% consumers are likely to increase their festive spends this year: Report
50% consumers are likely to increase their festive spends this year: Report
Multiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advert...
media13 Sep 2021, 13:00

Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Redseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a nu...
media09 Sep 2021, 10:18

Print emerges as one of the credible mediums to influence brand perception: Report
Print emerges as one of the credible mediums to influence brand perception: Report
Havas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper su...
media08 Sep 2021, 12:38

Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Rural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the highe...
media07 Sep 2021, 13:50

Over 66% people in India subscribe to more than 1 OTT app: Report
Over 66% people in India subscribe to more than 1 OTT app: Report
Owing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CT...
media07 Sep 2021, 12:53

Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
Hindi on voice assistants is second biggest globally; 72% Indians prefer non-English language. Amazon, Flipkart and Myntra were the top 3 online shopping desti...
media03 Sep 2021, 16:02

The Advertising Club elects Partha Sinha as President
The Advertising Club elects Partha Sinha as President
The Advertising Club elects Partha Sinha as President. Announces Managing Committee members at Annual General Meeting. Advertising, Marketing and Media industr...
media02 Sep 2021, 11:11

Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
Kantar has released the second edition of its global Ad Equity ranking of media channels and media brands. As per the report, advertising across omnichannel re...
media31 Aug 2021, 14:15

Shershaah is the most watched movie on Amazon Prime Video in India till date
Shershaah is the most watched movie on Amazon Prime Video in India till date
The recently-released biopic based on the life of Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9. The film continu...
media31 Aug 2021, 12:55

India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
Ormax Media's latest report reveals that Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people. This translated into a penetration...
media27 Aug 2021, 12:24

ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Aditya Swamy, Director of Google India, appointed to the board of governors of ASCI, Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook appo...
media25 Aug 2021, 13:32

ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
CoinDCX and ASCI aim to enhance confidence and credibility of India’s rapidly growing cryptocurrency and digital asset industry. The move comes after crypto ex...
media25 Aug 2021, 11:59

Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality
Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality
71% of those surveyed in India are coming out of the pandemic having reimagined their behaviors and values as consumers. They have reevaluated what is importan...
media25 Aug 2021, 10:00

Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
India has emerged as the third-largest podcast listening market in the world after China and the US. It is also wooing traditional content creators into recons...
media24 Aug 2021, 12:19

ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai. The multi-starrer release ha...
media24 Sep 2021, 15:51

August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
Number of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian marketers and brands continue to place thei...
media22 Sep 2021, 10:59

Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both companies’ linear networks, digital assets, pr...
media20 Sep 2021, 11:02

E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
E-Commerce dominates IPL 2021, followed by durables and automobiles; reveals Havas Media Group’s study
HI-CRICKET in association with YouGov, identifies the most meaningful and impactful brands and categories of IPL 2021. The study reveals that defending champions Mumbai Indians emerged as the favouri...
media15 Sep 2021, 10:42

50% consumers are likely to increase their festive spends this year: Report
50% consumers are likely to increase their festive spends this year: Report
Multiple brands have deferred their product launches and are counting on the festive season to drive incremental reach and sales. MMA, GroupM and Amazon Advertising's festive season playbook decodes ...
media08 Sep 2021, 12:38

Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
Rural India is highly concerned about COVID situation in second wave. Concerns are higher amongst females (91%) as compared to males (85%) and within the higher age bands (55+ year old’s).Kantar alon...
media31 Aug 2021, 14:15

Shershaah is the most watched movie on Amazon Prime Video in India till date
Shershaah is the most watched movie on Amazon Prime Video in India till date
The recently-released biopic based on the life of Captain Vikram Batra (PVC) is also the most popular Hindi film on IMDb with a rating of 8.9. The film continues to make waves nationally and internat...
media25 Aug 2021, 13:32

ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
ASCI joins hands with CoinDCX to build trust and credibility in crypto advertising
CoinDCX and ASCI aim to enhance confidence and credibility of India’s rapidly growing cryptocurrency and digital asset industry. The move comes after crypto exchanges in India — which includes WazirX...
media24 Sep 2021, 10:00

Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
It is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the content s...
media22 Sep 2021, 11:31

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain Hunters segment, as they are unsure on the categories they plan to purchase and a...
media22 Sep 2021, 10:40

ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads being mis...
media22 Sep 2021, 10:34

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
The company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform. Launched in 2020 in India, Kantar Marketplace is a market research platform tha...
media20 Sep 2021, 10:52

IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
IAA launches a new campaign to urge the marcom industry to be more aware and sensitive to gender-related issues in all its communication
"An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality," says Raj Nair, CEO & Chief Creative Officer, Madison BMB. IAA launches a new campaign to brin...
media17 Sep 2021, 16:08

Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
In India, out of 1.3 billion people, a third (more than 400 million) already had access to social media before the pandemic. This number has surely skyrocketed in the last 18 months and there is a significant shift in consumer behaviour th...
media13 Sep 2021, 13:00

Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Indian shortform apps now have 4X more content creators than TikTok: Redseer Report
Redseer's latest report analyses how shortform apps have gained visibility after TikTok ban. After the ban, while everyone was speculating about the void, a number of domestic apps took over the space in no time.Shortform has been in the l...
media09 Sep 2021, 10:18

Print emerges as one of the credible mediums to influence brand perception: Report
Print emerges as one of the credible mediums to influence brand perception: Report
Havas Media Group India’s launches its research study on the effectiveness of print as a medium. Although close to 40% of the readers discontinued newspaper subscriptions during the pandemic, mainly due to factors such as the risk of infec...
media07 Sep 2021, 13:50

Over 66% people in India subscribe to more than 1 OTT app: Report
Over 66% people in India subscribe to more than 1 OTT app: Report
Owing to lack of physical mobility in last 1.5 years, people stayed in-house, and digital adoption increased across devices. On-demand content viewership on CTV increased manifolds. Cheaper internet packs, affordable smart TVs, convertibles and connectable like fore...
media07 Sep 2021, 12:53

Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
Hindi on voice assistants is second biggest globally; 72% Indians prefer non-English language. Amazon, Flipkart and Myntra were the top 3 online shopping destinations. Groceries, fashion and health, beauty and personal care were the most s...
media03 Sep 2021, 16:02

The Advertising Club elects Partha Sinha as President
The Advertising Club elects Partha Sinha as President
The Advertising Club elects Partha Sinha as President. Announces Managing Committee members at Annual General Meeting. Advertising, Marketing and Media industry’s apex body – The Advertising Club today announced the Managing Committee for the current fiscal, i.e., F...
media02 Sep 2021, 11:11

Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
Despite the growth of digital, consumers are more positive about offline ad platforms like cinema, sponsored events, magazine ads: Kantar
Kantar has released the second edition of its global Ad Equity ranking of media channels and media brands. As per the report, advertising across omnichannel retail finds success with consumers. Kantar, the world’s leading data, insights an...
media31 Aug 2021, 12:55

India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
India has 353 million OTT users and 96 million active paid subscriptions, which translates into a penetration of 25.3%: Ormax Media report
Ormax Media's latest report reveals that Indian OTT audience universe is currently at 353.2 Million (or 35.32 Crore) people. This translated into a penetration of 25.3%.Media consulting firm Ormax Media has released the largest audience re...
media27 Aug 2021, 12:24

ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
ASCI adds Facebook's Sandeep Bhushan and Google's Aditya Swamy to its board as it looks to strengthen its roots in the digital space
Aditya Swamy, Director of Google India, appointed to the board of governors of ASCI, Sandeep Bhushan, Head of India Global Marketing Solutions at Facebook appointed as special invitee to the board. These appointments will add digital exper...
media25 Aug 2021, 11:59

Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality
Accenture Report finds consumer values and buying motivations have fundamentally changed, shifting away from price and quality
71% of those surveyed in India are coming out of the pandemic having reimagined their behaviors and values as consumers. They have reevaluated what is important to them in life and are increasingly focused on their personal purpose.A major...
media25 Aug 2021, 10:00

Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
India has emerged as the third-largest podcast listening market in the world after China and the US. It is also wooing traditional content creators into reconsidering radio and other traditional mediums. Content creators are attracted to d...
media24 Aug 2021, 12:19

ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel partners with 13 youth-centric brands to engage with its target audience
ALTBalaji's Cartel is a story of a first family business, that rules the divided factions of the underworld in the city of Mumbai. The multi-starrer release has bagged 13 brands. ALTBalaji has associated with numerous youth-centric brands ...