Star Sports signs 14 sponsors for VIVO IPL 2021IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO IPL 2021. Star Sports, India’s leading sports broadcaster, has begun the countdown to VIVO IPL on a strong ...
BCCI onboards brokerage firm Upstox as an official partner for IPLUpstox has entered into a multi-year partnership with IPL. IPL will begin on April 09, 2021.The Indian Premier League Governing Council today announced Upstox, a digital brokerage firm, as an official partner for IPL. This will be a multi-year partnership. Brijesh P...
TV viewership in India grew by 9% in 2020: BARCBroadcast Audience Research Council, (BARC) India launched the third edition of its yearbook titled The Year After Two Thousand & Nineteen. It revealed that TV viewership grew by 9% in India in 2020. Non-Prime Time (NPT) Viewership for General Entertainment Channels...
Media and entertainment revenue to rebound 27% next fiscal: ReportAs per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal. The print segment – contributing a fifth of the M&E sector topline – is recovering, though at a ...