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TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021.- Ad volume on TV witnessed a slight drop of 3% during Jan-Mar'21 over Oct-Dec'20.
- Top 10 Advertisers accounted for more than 40% of the total ad volume during Jan-Mar'21.
The opening match clocked almost 10 billion minutes of consumption (9.7 billion), revealed Star India. The response is bigger than opening matches of all other...
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop st...
K Madhavan has served as country manager of Star & Disney India since 2019, overseeing the Company’s television and studios business in India. He has been resp...
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a ...
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and cons...
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO ...
Radio Mirchi, that rebranded itself in late 2020, has now announced that it is expanding its presence to three international markets. We reached out to Prashan...
Unstereotype Alliance's India National Chapter Founding Members include Hindustan Unilever Limited , Diageo, WPP, Publicis Groupe, Havas Group, Advertising Sta...
The campaign is conceptualised by DDB Mudra Group. Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, try to convince people to watch their soon...
Digital advertising is expected to outpace all other ad media by 2024 or 2025. Online gaming was the fastest growing M&E segment in 2020. The online gaming seg...
Studies conducted by Kantar & Orbit; based on actual, anonymized data to determine the effectiveness of ICA. As per the study, 90% of the consumers have seen t...
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO ...
Ad Volumes for Jan-Feb 2021 are the highest since 2017. FMCG & ECOM categories grew by 36% & 21% respectively during this period compared to 2020. Brands like ...
COLORS Cineplex Bollywood is a 24 hours Hindi movie channel. The channel to go live on April 01, 2021.Viacom18 is all set to make an exciting new addition to i...
Upstox has entered into a multi-year partnership with IPL. IPL will begin on April 09, 2021.The Indian Premier League Governing Council today announced Upstox,...
As Voot Select completes a year of its launch, we take a look at the kind of growth it has witnessed in an otherwise difficult year. Ferzad Palia, Head – Voot ...
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar has announced its list of sponsors for VIVO IPL 2021.Disney+ H...
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of INR 761.0 crore, down 5.9% from last...
The biggest task for today's marketers is to abolish gender roles and work on an honest portrayal of women. We reached out to a few leading women from the adve...
For most of us, at least in our minds, any representative from the cable and DTH industry is always a cablewallah. Zee has tried to change this perception thro...
The events industry that was steadily growing on a double-digit growth rate industry has seen a halt since Covid-19 has entered the global economy. Manish Sing...
Broadcast Audience Research Council, (BARC) India launched the third edition of its yearbook titled The Year After Two Thousand & Nineteen. It revealed that TV...
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth ne...
The opening match clocked almost 10 billion minutes of consumption (9.7 billion), revealed Star India. The response is bigger than opening matches of all other IPL editions held previously other than...
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a 360-degree campaign. As the tournament b...
Radio Mirchi, that rebranded itself in late 2020, has now announced that it is expanding its presence to three international markets. We reached out to Prashant Panday, MD and CEO, ENIL to understand...
Digital advertising is expected to outpace all other ad media by 2024 or 2025. Online gaming was the fastest growing M&E segment in 2020. The online gaming segment grew 18% in 2020 to reach INR 77 bi...
Ad Volumes for Jan-Feb 2021 are the highest since 2017. FMCG & ECOM categories grew by 36% & 21% respectively during this period compared to 2020. Brands like Whitehat Jr., Harpic Power Plus and Vase...
For most of us, at least in our minds, any representative from the cable and DTH industry is always a cablewallah. Zee has tried to change this perception through its latest campaign that it has rele...
The events industry that was steadily growing on a double-digit growth rate industry has seen a halt since Covid-19 has entered the global economy. Manish Singh, Co-founder and Managing Director, Vou...
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop strata.BARC India along with the BARC Technical Committee (TechComm), has released...
K Madhavan has served as country manager of Star & Disney India since 2019, overseeing the Company’s television and studios business in India. He has been responsible for driving the growth of the business, focusing on innovation, and crea...
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and consumers back at home in Maharashtra, will IPL 2021 beat its previous records? We s...
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO IPL 2021.Star Sports, the official broadcaster of the VIVO IPL 2021 has roped in...
Unstereotype Alliance's India National Chapter Founding Members include Hindustan Unilever Limited , Diageo, WPP, Publicis Groupe, Havas Group, Advertising Standards Council of India (ASCI), Advertising Agencies Association of India (AAAI)...
The campaign is conceptualised by DDB Mudra Group. Ajay Devgn and Tamannaah Bhatia; each in a recognizable disguise, try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cric...
Studies conducted by Kantar & Orbit; based on actual, anonymized data to determine the effectiveness of ICA. As per the study, 90% of the consumers have seen the brand/product via an ICA and typically spent about 5 seconds observing the sa...
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar, on the other hand, has onboarded 10 sponsors so far for VIVO IPL 2021. Star Sports, India’s leading sports broadcaster, has begun the countdown to VIVO IPL on a strong ...
COLORS Cineplex Bollywood is a 24 hours Hindi movie channel. The channel to go live on April 01, 2021.Viacom18 is all set to make an exciting new addition to its existing bouquet of channels with the launch of COLORS Cineplex Bollywood. Th...
Upstox has entered into a multi-year partnership with IPL. IPL will begin on April 09, 2021.The Indian Premier League Governing Council today announced Upstox, a digital brokerage firm, as an official partner for IPL. This will be a multi-year partnership. Brijesh P...
As Voot Select completes a year of its launch, we take a look at the kind of growth it has witnessed in an otherwise difficult year. Ferzad Palia, Head – Voot Select & International Business, Viacom18 takes us behind the scenes, telling us...
IPL is scheduled to start on April 9 and the final match will be held on May 30. Disney+ Hotstar has announced its list of sponsors for VIVO IPL 2021.Disney+ Hotstar has had a strong start to VIVO IPL 2021 and has already signed 10 sponsor...
Mumbai Indians retained the top spot in the franchise brand rankings for the fifth consecutive year, with a brand value of INR 761.0 crore, down 5.9% from last year. Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) have seen their...
The biggest task for today's marketers is to abolish gender roles and work on an honest portrayal of women. We reached out to a few leading women from the advertising, marketing and media industry to discuss a few stereotypes they are tire...
Broadcast Audience Research Council, (BARC) India launched the third edition of its yearbook titled The Year After Two Thousand & Nineteen. It revealed that TV viewership grew by 9% in India in 2020. Non-Prime Time (NPT) Viewership for General Entertainment Channels...
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal. The print segment – contributing a fifth of the M&E sector topline – is recovering, though at a ...
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