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Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedIn
LinkedIn has today launched the Jobs Bootcamp, which comprises a consumer survey, the top 15 jobs on the rise, and the fastest-growing job categories.- The reports states that IT and healthcare roles dominate this year’s Jobs on the Rise 2022 India list with businesses looking to further evolve their digital footprint in 2022, and the healthcare sector is looking to fill vacancies for specialists who can mitigate the COVID-19 crisis and help businesses and communities to shelter from the pandemic.
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech PlatformsWith consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establi...
Gaming: What to expect from the Indian gaming and e-sports industry in 2022In our last feature from the series where we crystal-gazed into 2022 and brought to you some key trends that will impact the industry, we speak to experts from...
WhatsApp is the most frequented app, followed by Facebook and YouTube: ReportOverall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month. Highest ‘steady’ spends (33%) in essentials and lowest ‘...
Where the Indian OTT industry is headed in 2022As we enter a new year, we wanted to understand what to expect from the Over-the-top (OTT) industry in 2022. In today's feature, we speak to industry experts w...
India's General Entertainment Channel's story moving on from soaps and dramasViewers connect with characters who are becoming increasingly stronger than them following a story. Today, there is more affinity towards characters and how th...
Why experts feel 2022 could be a big year for Radio in IndiaOn the first working day of the year, we bring to you some predications of hope and growth. Prashant Panday, MD & CEO, Mirchi, Abraham Thomas, CEO, Reliance Br...
Trends that will shape the broadcast industry in 2022Whether it was surviving the second wave or breaking viewership records during Diwali, 2021 was a rollercoaster year for the television industry. Broadcasters ...
Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: ReportIndia’s Media & Entertainment industry has revived to pre-COVID levels and is expected to grow to $55-70Bn by 2030 at 10-12% CAGR, driven mainly by strong grow...
What 2022 has in store for the Indian Out-of-Home and Experiential industryAs we come closer to the end of 2021, we take a look back at a few learnings from the year, and talk to experts from different industries about what lies ahead...
Technology: Helping take culture and heritage to the next generationToday's parents are concerned about their children's disconnectedness from their culture and heritage. However, technology is making it possible to bring stori...
Sony and Zee Entertainment sign definitive agreements to merge, Punit Goenka to lead combined company as MD & CEOSony Pictures Networks India Private Limited (SPNI) and Zee Entertainment Enterprises Ltd have entered a definitive agreement to merge ZEEL with and into SPNI ...
Short-form videos, long reach: The new creator economy playgroundA recent report by RedSeer has estimated that there are 240 million short-video users in India, a number that is predicted to grow even further to at least 575...
Trends that will dominate the PR industry in 20222021, a year full of controversies saw brands turning to Public Relations and Communications experts to save their reputation and regain consumer trust. We loo...
November recorded the highest number of advertisers and brands on TV in 2021: BARCBARC in its BARC Think Report - Ad Volumes Nov 2021 has said that TV ad volumes are witnessing a steady growth. The report revealed that in November, ad volume...
Indian Research and Insights industry to grow 2X by 2026 to $4.2 billion: MRSI3/4th of revenues are being generated from international markets. India is fast becoming the global analytics hub, with international markets accounting for 3/...
StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful contentStudioNEXT that produced one of the most popular Indian web series last year, Scam 1992, is now getting ready to launch its next offering, Whistleblower. We sp...
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalajiOTT had a watershed year in 2020 and the growth continued in 2021. Most reports are predicting that OTTs growth is here to stay. Homegrown OTT platform ALTBala...
71% of Indian marketers budgets set to increase in 2022: DCMN ReportResearch commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years. As per the report, managing large amounts of ...
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM reportGroupM now forecasts global growth of 9.7% in 2022 versus 8.8% previously. At a global level, the media we track here—TV, digital platforms, audio, newspapers ...
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith reportRetailer media advertising to grow from US$77bn this year to US$143bn in 2024. Social media will lead market with 15% annual growth to 2024. Online video to gr...
NBCUniversal launches on-demand streaming service hayuNBCUniversal launches all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service, hayu. hayu offers over 8,000 episodes of top reality TV...
Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industryNBF has partnered with Deloitte Touche Tohmatsu India LLP (Deloitte India) to launch an integrated performance and rewards forum for the news broadcasting sect...
The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARCRetail, Durables, BFSI, Textile & Personal Accessories, register the highest growth over 2020. Hindi, Tamil, Telugu, Kannada, Marathi, Punjabi, English & Oriya...
Before World Television Day, Star India Network launches a new campaign as a tribute to DTH and cable fraternityIn December 1996 the United Nations proclaimed 21 November as World Television Day commemorating the date on which the first World Television Forum was held in...
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?The first half of 2020 was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%. Businesses of all kinds and sizes suffered and ...
BIG FM has just launched its social commerce platform BIG Living, here’s all there is to know about itWith more and more people getting comfortable with shopping online, social commerce has seen a huge boost in the last few years. BIG FM has just launched its s...
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech PlatformsWith consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establish a Two-tier Grievance Redressal Mechan...
Where the Indian OTT industry is headed in 2022As we enter a new year, we wanted to understand what to expect from the Over-the-top (OTT) industry in 2022. In today's feature, we speak to industry experts who share their thoughts on what this yea...
Trends that will shape the broadcast industry in 2022Whether it was surviving the second wave or breaking viewership records during Diwali, 2021 was a rollercoaster year for the television industry. Broadcasters spent the first half of 2021 recovering ...
Technology: Helping take culture and heritage to the next generationToday's parents are concerned about their children's disconnectedness from their culture and heritage. However, technology is making it possible to bring stories related to our past and history to ch...
Trends that will dominate the PR industry in 20222021, a year full of controversies saw brands turning to Public Relations and Communications experts to save their reputation and regain consumer trust. We look back at how PR evolved in 2021 and cat...
StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful contentStudioNEXT that produced one of the most popular Indian web series last year, Scam 1992, is now getting ready to launch its next offering, Whistleblower. We speak to Indranil Chakraborty, Head Studio...
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM reportGroupM now forecasts global growth of 9.7% in 2022 versus 8.8% previously. At a global level, the media we track here—TV, digital platforms, audio, newspapers and magazines, cinema and outdoor media—...
Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industryNBF has partnered with Deloitte Touche Tohmatsu India LLP (Deloitte India) to launch an integrated performance and rewards forum for the news broadcasting sector. Apart from a total rewards report, a...
The total ad volumes for October 2021 stood at 178 million seconds, highest for 2021 led by festivities and sporting events: BARCRetail, Durables, BFSI, Textile & Personal Accessories, register the highest growth over 2020. Hindi, Tamil, Telugu, Kannada, Marathi, Punjabi, English & Oriya register highest Ad Volumes of 2021 in ...
Gaming: What to expect from the Indian gaming and e-sports industry in 2022In our last feature from the series where we crystal-gazed into 2022 and brought to you some key trends that will impact the industry, we speak to experts from the Indian gaming industry. They share their thoughts of a few big trends that ...
WhatsApp is the most frequented app, followed by Facebook and YouTube: ReportOverall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month. Highest ‘steady’ spends (33%) in essentials and lowest ‘increased’ spends(14%) in non-essential spends in the last 5 months. Surge in st...
India's General Entertainment Channel's story moving on from soaps and dramasViewers connect with characters who are becoming increasingly stronger than them following a story. Today, there is more affinity towards characters and how they evolve and grow and be a part of a story that viewers follow instead. Simran ...
Why experts feel 2022 could be a big year for Radio in IndiaOn the first working day of the year, we bring to you some predications of hope and growth. Prashant Panday, MD & CEO, Mirchi, Abraham Thomas, CEO, Reliance Broadcast Network Limited, Ashit Kukian, CEO, Radio City tell us why they are bullish about 2022 and share a ...
Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: ReportIndia’s Media & Entertainment industry has revived to pre-COVID levels and is expected to grow to $55-70Bn by 2030 at 10-12% CAGR, driven mainly by strong growth in OTT, Gaming, Animation and VFX. The industry continues to showcase multimo...
What 2022 has in store for the Indian Out-of-Home and Experiential industryAs we come closer to the end of 2021, we take a look back at a few learnings from the year, and talk to experts from different industries about what lies ahead. In today's feature, we bring you prominent voices from the OOH and Experientia...
Sony and Zee Entertainment sign definitive agreements to merge, Punit Goenka to lead combined company as MD & CEOSony Pictures Networks India Private Limited (SPNI) and Zee Entertainment Enterprises Ltd have entered a definitive agreement to merge ZEEL with and into SPNI and combine their linear networks, digital assets, production operations and pro...
Short-form videos, long reach: The new creator economy playgroundA recent report by RedSeer has estimated that there are 240 million short-video users in India, a number that is predicted to grow even further to at least 575 million by 2025. The last few years have democratised content creation and given rise to short-video influ...
November recorded the highest number of advertisers and brands on TV in 2021: BARCBARC in its BARC Think Report - Ad Volumes Nov 2021 has said that TV ad volumes are witnessing a steady growth. The report revealed that in November, ad volumes stood at 156 million seconds, 3% higher than 2020 and 31% higher than 2019. Th...
Indian Research and Insights industry to grow 2X by 2026 to $4.2 billion: MRSI3/4th of revenues are being generated from international markets. India is fast becoming the global analytics hub, with international markets accounting for 3/4th of its revenues. As per the report, the Indian R&I sector employs more than ...
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalajiOTT had a watershed year in 2020 and the growth continued in 2021. Most reports are predicting that OTTs growth is here to stay. Homegrown OTT platform ALTBalaji has been witnessing healthy growth on the back of its differentiated, localiz...
71% of Indian marketers budgets set to increase in 2022: DCMN ReportResearch commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years. As per the report, managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year.DCM...
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith reportRetailer media advertising to grow from US$77bn this year to US$143bn in 2024. Social media will lead market with 15% annual growth to 2024. Online video to grow 14% a year by extending reach and reducing cost of mass-audience brand awaren...
NBCUniversal launches on-demand streaming service hayuNBCUniversal launches all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service, hayu. hayu offers over 8,000 episodes of top reality TV content. hayu, the all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service from N...
Before World Television Day, Star India Network launches a new campaign as a tribute to DTH and cable fraternityIn December 1996 the United Nations proclaimed 21 November as World Television Day commemorating the date on which the first World Television Forum was held in 1996. This year, Star India Network has decided to dedicate this day to DTH and...
Has 2021’s festive season given India’s advertising industry a big enough push to recover from the 2020 after-effect?The first half of 2020 was so unusual and unprecedented that the ad industry took a nosedive to as low as -60%. Businesses of all kinds and sizes suffered and put their advertising activities on hold to give their consumers space to proces...
BIG FM has just launched its social commerce platform BIG Living, here’s all there is to know about itWith more and more people getting comfortable with shopping online, social commerce has seen a huge boost in the last few years. BIG FM has just launched its social commerce platform called BIG Living. We speak to Abraham Thomas, Chief Exe...
From Mukesh and Nita to Katrina and Vicky, here are the power couple brands of India as per IIHB
Instagram's 25 emerging creators under the age of 25, who represent creativity and diversity
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Top 10 brands that scored well on impression, value, satisfaction and Reputation in 2021: YouGov report