TOP STORY
Here’s why Cartoon Network continues to focus on localization
media17 Jun 2021, 13:41

Television welcomed 63% new Advertisers in May’21: BARC
Television welcomed 63% new Advertisers in May’21: BARC
May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019. FMCG contributes a staggering 72% to the overall ad volume in May'21....
media14 Jun 2021, 17:14

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significan...
media11 Jun 2021, 10:26

ZEE5 to foray into the US market, set to launch on June 22
ZEE5 to foray into the US market, set to launch on June 22
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest laun...
media10 Jun 2021, 16:01

Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Act...
media10 Jun 2021, 14:05

India possesses the largest online sports audience in the Asia-Pacific region: Comscore
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
The younger population in India is pushing up the number of total online sports audience. India accounts for the largest online sports audience in the Asia-Pac...
media04 Jun 2021, 12:36

Deloitte India's Jehil Thakkar on the future of Indian cinema industry
Deloitte India's Jehil Thakkar on the future of Indian cinema industry
Just when Bollywood seemed to be getting back on track with releases being planned and film shoots announced, a second surge in the number of Covid-19 cases ha...
media03 Jun 2021, 12:50

Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
According to IAMAI Kantar ICUBE 2020 Report, India is likely to have 900 million active Internet users by 2025 as against around 622 million as of 2020, regist...
media31 May 2021, 11:45

The Indian Broadcasting Foundation appoints Former Justice Vikramjit Sen as the Chairman
The Indian Broadcasting Foundation appoints Former Justice Vikramjit Sen as the Chairman
IBF is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) play...
media28 May 2021, 16:52

IAMAI announces formation of Digital Publisher Content Grievances Council
IAMAI announces formation of Digital Publisher Content Grievances Council
The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB] -- consisting of a chairperson ...
media28 May 2021, 14:23

Immune to OTT: The future of Indian cinema
Immune to OTT: The future of Indian cinema
The deadly second wave of Covid-19 has wreaked havoc on the film industry with many films releasing on OTT. Hindi filmmakers have been waiting for the situatio...
media27 May 2021, 12:43

The Indian Broadcasting Foundation to bring OTT players under its purview; to be renamed as Indian Broadcasting and Digital Foundation
The Indian Broadcasting Foundation to bring OTT players under its purview; to be renamed as Indian Broadcasting and Digital Foundation
The Indian Broadcasting Foundation renamed to Indian Broadcasting and Digital Foundation. IBDF will also form a Self-Regulatory Body soon. The Indian Broadcast...
media25 May 2021, 13:57

This marketing services company is trying to make virtual events equally immersive for the dyslexic and visually-challenged
This marketing services company is trying to make virtual events equally immersive for the dyslexic and visually-challenged
Kestone has added assistive tech/ high-tech accessibility and interactivity feature to its platform for the dyslexic and the visually impaired. This step will ...
media20 May 2021, 18:20

ZEEL witnesses a decline of 19.7% in its domestic advertising revenue in FY21 due to the pandemic
ZEEL witnesses a decline of 19.7% in its domestic advertising revenue in FY21 due to the pandemic
ZEE's domestic ad revenue for Q4FY21 grew by 8.9% YoY. It posted a declined by 19.7% in its domestic ad revenue in FY21 owing to the pandemic. The network repo...
media17 May 2021, 17:34

BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio and Print decreased from 21% in 2016 to 1% in 2021
BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio and Print decreased from 21% in 2016 to 1% in 2021
BJP's ad insertions on all mediums saw a significant dip this year during the Kerala elections, according to data from TAM. While in 2016, its ad insertion acc...
media13 May 2021, 13:06

TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
Broadcasters have reason to cheer as TV advertising witnessed an upswing during the Jan-April period, according to data from BARC. Digital-native brands contin...
media13 May 2021, 10:44

Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
The Jan to March quarter saw a 9% increase in Print ad spaces, according to TAM AdEx. However, when compared to Oct-Dec’20, the Print ad space decreased by 13%...
media10 May 2021, 14:01

Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
TAM Sports has released a new report on IPL 2021. As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Pe...
media10 May 2021, 12:36

Star tells advertisers to pay only for matches that were played this IPL: Report
Star tells advertisers to pay only for matches that were played this IPL: Report
While the indefinite suspension IPL 14 had left advertisers and sponsors worried, Star India has told them to pay only for the matches that have already been p...
media06 May 2021, 17:27

Star India Network garnered a cumulative reach of 352 million in the first 26 matches
Star India Network garnered a cumulative reach of 352 million in the first 26 matches
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. After IPL's suspensio...
media05 May 2021, 11:11

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big t...
media04 May 2021, 19:42

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts te...
media04 May 2021, 15:16

Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibil...
media26 Apr 2021, 12:09

Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends,...
media26 Apr 2021, 10:26

India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transform...
media19 Apr 2021, 14:29

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% du...
media17 Jun 2021, 13:41

Television welcomed 63% new Advertisers in May’21: BARC
Television welcomed 63% new Advertisers in May’21: BARC
May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019. FMCG contributes a staggering 72% to the overall ad volume in May'21.“2021 began on a high note for televisio...
media11 Jun 2021, 10:26

ZEE5 to foray into the US market, set to launch on June 22
ZEE5 to foray into the US market, set to launch on June 22
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest launch for ZEE5, setting the stage for its r...
media04 Jun 2021, 12:36

Deloitte India's Jehil Thakkar on the future of Indian cinema industry
Deloitte India's Jehil Thakkar on the future of Indian cinema industry
Just when Bollywood seemed to be getting back on track with releases being planned and film shoots announced, a second surge in the number of Covid-19 cases has brought everything back to square one....
media28 May 2021, 16:52

IAMAI announces formation of Digital Publisher Content Grievances Council
IAMAI announces formation of Digital Publisher Content Grievances Council
The DPCGC will have an OCCP Council composed of publishers of OCC as members and an independent Grievance Redressal Board [GRB] -- consisting of a chairperson and six members. The GRB will oversee an...
media25 May 2021, 13:57

This marketing services company is trying to make virtual events equally immersive for the dyslexic and visually-challenged
This marketing services company is trying to make virtual events equally immersive for the dyslexic and visually-challenged
Kestone has added assistive tech/ high-tech accessibility and interactivity feature to its platform for the dyslexic and the visually impaired. This step will empower corporates to add disability int...
media13 May 2021, 13:06

TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
Broadcasters have reason to cheer as TV advertising witnessed an upswing during the Jan-April period, according to data from BARC. Digital-native brands continue to contribute significantly towards t...
media10 May 2021, 12:36

Star tells advertisers to pay only for matches that were played this IPL: Report
Star tells advertisers to pay only for matches that were played this IPL: Report
While the indefinite suspension IPL 14 had left advertisers and sponsors worried, Star India has told them to pay only for the matches that have already been paid. Advertisers have also been given a ...
media04 May 2021, 19:42

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts tell us about the impact cancellation of I...
media04 May 2021, 15:16

Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibility.Media consulting firm Ormax Media to...
media14 Jun 2021, 17:14

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significant upward revision from expectations held at the time of its prior publication at...
media10 Jun 2021, 16:01

Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Actor and Comedian Ash Chandler, Former Australian Cricketer Jason Gillespie, Envir...
media10 Jun 2021, 14:05

India possesses the largest online sports audience in the Asia-Pacific region: Comscore
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
The younger population in India is pushing up the number of total online sports audience. India accounts for the largest online sports audience in the Asia-Pacific region, with nearly 468 million unique visitors in March 2021, according to...
media03 Jun 2021, 12:50

Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
Internet usership in rural India grew much faster than urban cities, clocks 13% growth to 299 million internet users in 2020: IAMAI-Kantar ICUBE 2020 Report
According to IAMAI Kantar ICUBE 2020 Report, India is likely to have 900 million active Internet users by 2025 as against around 622 million as of 2020, registering a gr...
media31 May 2021, 11:45

The Indian Broadcasting Foundation appoints Former Justice Vikramjit Sen as the Chairman
The Indian Broadcasting Foundation appoints Former Justice Vikramjit Sen as the Chairman
IBF is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof. The Council includes national award-winning filmmaker Nikkhi...
media28 May 2021, 14:23

Immune to OTT: The future of Indian cinema
Immune to OTT: The future of Indian cinema
The deadly second wave of Covid-19 has wreaked havoc on the film industry with many films releasing on OTT. Hindi filmmakers have been waiting for the situation on ground, especially in the metros of Mumbai and Delhi, to get better. While many analysts have conclude...
media27 May 2021, 12:43

The Indian Broadcasting Foundation to bring OTT players under its purview; to be renamed as Indian Broadcasting and Digital Foundation
The Indian Broadcasting Foundation to bring OTT players under its purview; to be renamed as Indian Broadcasting and Digital Foundation
The Indian Broadcasting Foundation renamed to Indian Broadcasting and Digital Foundation. IBDF will also form a Self-Regulatory Body soon. The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, is being renamed as Indian ...
media20 May 2021, 18:20

ZEEL witnesses a decline of 19.7% in its domestic advertising revenue in FY21 due to the pandemic
ZEEL witnesses a decline of 19.7% in its domestic advertising revenue in FY21 due to the pandemic
ZEE's domestic ad revenue for Q4FY21 grew by 8.9% YoY. It posted a declined by 19.7% in its domestic ad revenue in FY21 owing to the pandemic. The network reported a consolidated net profit of Rs 272.36 crore for Q4FY21.Zee Entertainment E...
media17 May 2021, 17:34

BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio and Print decreased from 21% in 2016 to 1% in 2021
BJP spent significantly less on advertising during Kerala elections this year, its ad insertions on TV, Radio and Print decreased from 21% in 2016 to 1% in 2021
BJP's ad insertions on all mediums saw a significant dip this year during the Kerala elections, according to data from TAM. While in 2016, its ad insertion accounted for...
media13 May 2021, 10:44

Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
The Jan to March quarter saw a 9% increase in Print ad spaces, according to TAM AdEx. However, when compared to Oct-Dec’20, the Print ad space decreased by 13% in Jan-Mar’21. Auto sector was the biggest advertiser during the quarter and SB...
media10 May 2021, 14:01

Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
TAM Sports has released a new report on IPL 2021. As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Persons with 38% share during IPL 14. Ranveer Singh was on top with 15% share of a...
media06 May 2021, 17:27

Star India Network garnered a cumulative reach of 352 million in the first 26 matches
Star India Network garnered a cumulative reach of 352 million in the first 26 matches
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. After IPL's suspension, Star India has now shared viewership results of its 26 matches.Star India net...
media05 May 2021, 11:11

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big the league has become over the years, every year there is a lot of money riding o...
media26 Apr 2021, 12:09

Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
The size of the Indian Sports Industry in 2020 is estimated at INR 5894 Cr ($ 796 Mn). This takes into consideration the following - Sports Sponsorship Spends, Sports Celebrity Endorsement, and Media Spends on Sports Properties. The bigges...
media26 Apr 2021, 10:26

India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Out-of-home to bounce back from COVID-19 slump with 9% annual growth Total FMCG adspend to exceed 2019 levels of spending in 2023 China leads digital transformation with 71% of FMCG budgets spent digitallyZenith forecasts that fast-moving ...
media19 Apr 2021, 14:29

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% during Jan-Mar'21 over Oct-Dec'20. Top 10 Advertisers accounted for more than 40% ...