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How AAP used memes and Bollywood to woo first-time voters in Delhi
AAP used famous dialogues from Main Hoon Na and Baazigar and turned them into memes to talk about its achievements.- The idea was to attract first-time voters in Delhi.
- Delhi goes to polls on February 8.
Auto, e-commerce & mobile handsets to drive ad growth in 2020. Digital will account for 30% of the media mix and is estimated to take 65% of incremental adex i...
Delhi High Court rules in favor of Discovery Communications India Restrains Lex Sportel Vision, its promoter RC Venkateish and CEO Dilip Sharan from using Disc...
Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. Voot Select is the second ...
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digit...
The data shows how all media continues to hold on to its loyal consumers in spite of the growth in internet consumption. More Indians have started reading and ...
On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. After broadcasters spent o...
2020 is going to be a watershed for brands to enter audio. We have already seen a few mainstream brands do some experiments in 2019. And this year, Amit Doshi,...
TRAI’s new amendments will make broadcasters rationalise the channel and bouquet prices. As per the new rule, if the broadcaster offers a bouquet of 5 channels...
Hotstar is going to focus on bridging the gap between the platform and its viewers by focusing more on interactive content. Uday Shankar, President The Walt Di...
The Ministry of Information and Broadcasting has prepared a draft Bill titled RPP Bill, 2019 to replace the existing PRB Act, 1867. The bill proposes to bring ...
Subhash Chandra announced the resignation from his position at a company board meeting organised on November 25. He will continue as non-executive director of ...
The Essel Group is planning to sell 16.5% stake in ZEEL. The Group seeks to sell up to 16.5% stake in ZEEL to financial investors, in order to repay loan oblig...
Viacom18 has expanded its digital ecosystem with the launch of its first subscription play – VOOT Kids. The plaftorm that has been certified by Early Childhood...
Punit Goenka will be the MD & CEO of ZEEL for the next five years. He was appointed CEO in July 2008 and has been MD of the media firm since January 1, 2010. T...
Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot. Dentsu's new division will provide specialised marketing and digital solutions in the ...
Auto, e-commerce & mobile handsets to drive ad growth in 2020. Digital will account for 30% of the media mix and is estimated to take 65% of incremental adex in 2020. H2 is expected to bring in bette...
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digital AdEx revenues, and spent approximatel...
2020 is going to be a watershed for brands to enter audio. We have already seen a few mainstream brands do some experiments in 2019. And this year, Amit Doshi, Founder & CEO, IVM Podcasts expects to ...
The Ministry of Information and Broadcasting has prepared a draft Bill titled RPP Bill, 2019 to replace the existing PRB Act, 1867. The bill proposes to bring e-papers and digital media news under MI...
Viacom18 has expanded its digital ecosystem with the launch of its first subscription play – VOOT Kids. The plaftorm that has been certified by Early Childhood Association (ECA) will offer a collecti...
Delhi High Court rules in favor of Discovery Communications India Restrains Lex Sportel Vision, its promoter RC Venkateish and CEO Dilip Sharan from using Discovery’s trademark / brand DSPORT in any manner The Hon’ble High Court of Delhi g...
Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. Voot Select is the second subscription based streaming service from Viacom18 and will soon launch in India...
The data shows how all media continues to hold on to its loyal consumers in spite of the growth in internet consumption. More Indians have started reading and understanding English now. As per the data, Dainik Jagran continues to remain th...
On January 1, 2020, TRAI issued a few amendments to the New Tariff Order and Interconnection Regulations for the Broadcast industry. After broadcasters spent over Rs 1000 crore to implement the NTO passed in Feb’ 19 and lost more than 13 t...
TRAI’s new amendments will make broadcasters rationalise the channel and bouquet prices. As per the new rule, if the broadcaster offers a bouquet of 5 channels for ₹50 per month, the combined MRP can’t be more than ₹100. The second conditi...
Hotstar is going to focus on bridging the gap between the platform and its viewers by focusing more on interactive content. Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India is confident that both i...
Subhash Chandra announced the resignation from his position at a company board meeting organised on November 25. He will continue as non-executive director of the company. ZEE was launched back in 1992 by Chandra and he has continued playing a key role in its journe...
The Essel Group is planning to sell 16.5% stake in ZEEL. The Group seeks to sell up to 16.5% stake in ZEEL to financial investors, in order to repay loan obligations to certain lenders of the Group for whose benefit such shares are current...
Punit Goenka will be the MD & CEO of ZEEL for the next five years. He was appointed CEO in July 2008 and has been MD of the media firm since January 1, 2010. The statement also said that approval on the reappointment will be sought from shareholders subsequently. In...
Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot. Dentsu's new division will provide specialised marketing and digital solutions in the areas of digital strategy, brand playbook and media playbook. Kunal and Lucky wi...
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