TOP STORY
Viacom18 brings back Rishtey Cineplex to ride on the increasing demand for movie channels
media1 Jun 2020, 14:54

Shoots to resume with immediate effect in Maharashtra, Elara Capital shares what the broadcast industry can expect in the coming months
Shoots to resume with immediate effect in Maharashtra, Elara Capital shares what the broadcast industry can expect in the coming months
Elara Capital’s latest analysis predicts that GEC's performance will improve in the near term due to fresh content on channels. It further shares a few trends ...
media29 May 2020, 11:51

Is Digital Marketing the most effective method to reach out to your consumers?
Is Digital Marketing the most effective method to reach out to your consumers?
Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue, ALTBalaji writes how digital marketing is taking precedence with the nationwide lockdown. She furth...
media28 May 2020, 12:00

Here is how multiplexes are gearing up for post-lockdown period
Here is how multiplexes are gearing up for post-lockdown period
As different markets slowly open up, the cinema industry is gearing up to facilitate a safe environment for their consumers. However, consumers continue to fee...
media22 May 2020, 18:07

Decoding consumers' mindset amid COVID-19: Nielsen Report
Decoding consumers' mindset amid COVID-19: Nielsen Report
Neilsen’s latest report takes us inside the minds of Indian consumers. It reveals how different demographics are prepared if the lockdown extends beyond July a...
media22 May 2020, 10:00

This is not a time for ‘Buy me’ but a period for ‘I’m there for you’: Prathyusha Agarwal
This is not a time for ‘Buy me’ but a period for ‘I’m there for you’: Prathyusha Agarwal
In our latest interview series, we talk to organizations to understand how they are coping with the new normal and their strategies towards navigating these di...
media19 May 2020, 10:00

Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Amid the nationwide lockdown, production houses are releasing their movies directly on OTT platforms and have skipped the theatrical window run. Multiplexes ar...
media15 May 2020, 15:07

The entertainment verticals see a 56% rise in ad spend from March to April: Taboola Report
The entertainment verticals see a 56% rise in ad spend from March to April: Taboola Report
4X more people trust ads on news sites than social media in the current pandemic. 291% increase in pageview traffic for articles around home, business and pers...
media14 May 2020, 18:41

TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
In week 18, overall FCT dropped by 9% & there has been a 7% decrease in advertiser count. Smartphone consumption continues to be at ~4 hours per day, 14% highe...
media12 May 2020, 16:31

GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment
GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment
While there are many speculations around Sports to be conducted for TV audiences only with no fans or limited fans in the stadium, anything is a possibility at...
media7 May 2020, 18:26

Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
HUL, Reckitt Benckiser and Govt of India continue to remain at the Top 3 positions during week 17. Godrej and P&G were the new entrants amongst Top 10 advertis...
media4 May 2020, 12:00

ZEE5 sees a 60% uptick in subscription globally due to the COVID-19 lockdown
ZEE5 sees a 60% uptick in subscription globally due to the COVID-19 lockdown
As countries across the world continue to grapple with COVID-19, ZEE5 Global, which is present in 190 countries, sees a 60% surge in subscriptions and 20% grow...
media1 May 2020, 10:00

Metamorphosis of content consumption in media and entertainment industry
Metamorphosis of content consumption in media and entertainment industry
Deepak Lamba, CEO of Worldwide Media pens down how this current lockdown has resulted in a long-term upward shift in the integration of digital technologies in...
media1 May 2020, 09:30

How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
Shemaroo Entertainment has ventured into the broadcast space with the launch of a Hindi free-to-air GEC, Shemaroo TV. The channel will give the audience a comb...
media29 Apr 2020, 15:39

Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV
Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV
Shemaroo TV will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt ...
media28 Apr 2020, 16:48

Managing the broadband explosion before and after COVID-19
Managing the broadband explosion before and after COVID-19
With more and more people staying at home and spending more time on the internet, constantly using internet services and broadband. However, there are bound to...
media27 Apr 2020, 16:11

Live Events V/S Virtual Live Experiences- Short term or long term
Live Events V/S Virtual Live Experiences- Short term or long term
Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA writes how experiential marketing events will become more and more rarified and niche events will...
media27 Apr 2020, 11:50

ALTBalaji will break even this fiscal: Nachiket Pantvaidya, ALTBalaji
ALTBalaji will break even this fiscal: Nachiket Pantvaidya, ALTBalaji
As ALTBalaji completes three years of its existence, we look back at its journey, talk about some key highlights that helped it become the first OTT player in ...
media24 Apr 2020, 12:00

‘Eros International and STX Entertainment together can yield run-rate revenue and cost synergies of up to $50 million by 2022’
‘Eros International and STX Entertainment together can yield run-rate revenue and cost synergies of up to $50 million by 2022’
Eros International and STX Entertainment have recently merged to form a new entity, Eros STX Global Corporation. The merged entity will have an increased econo...
media23 Apr 2020, 11:41

Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively
Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively
As TV viewership grows by 40% on the back of return of mythological shows, advertisers jump on the trend and buy ad spots for Ramayan and Mahabharat. Classics ...
media21 Apr 2020, 10:00

Are virtual events becoming the new normal?
Are virtual events becoming the new normal?
Outdoor entertainment has come to a complete standstill, live events and experiences have moved online. We spoke to the top ticketing platforms who shared how ...
media20 Apr 2020, 17:15

IBF seeks economic relief and rehabilitation package for broadcast sector
IBF seeks economic relief and rehabilitation package for broadcast sector
The Indian Broadcasting Foundation has sought Government’s support to deal with the economic crises in the Television Broadcast Sector as a fallout of the COVI...
media17 Apr 2020, 14:47

ZEE5 gives kids content a push with the launch of ZEE5 Kids
ZEE5 gives kids content a push with the launch of ZEE5 Kids
ZEE5 Kids’ content is a mix of acquired and exclusives by on-boarding the leading production house like Lionsgate and Cosmos Maya. It will enable an environmen...
media16 Apr 2020, 18:00

Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media
Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media
Hindi GEC attained an all-time-high viewership of 4 billion in HSM Urban this week on the back of the return of the classics. On the other hand, overall FCT on...
media16 Apr 2020, 11:05

OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, OTT players are also using their...
media14 Apr 2020, 18:42

Sudhanshu Vats resigns as MD of Viacom18
Sudhanshu Vats resigns as MD of Viacom18
Sudhanshu Vats will be serving at Viacom18 till 15th April 2020. Vats verticals will now fall under the leadership of Rahul Joshi, Managing Director of the Net...
media14 Apr 2020, 13:00

In praise of WFO
In praise of WFO
As organizations around the world are having to work-from-home due to the Covid-19 induced lockdown, the world is waking up to the many perks of working remote...
media1 Jun 2020, 14:54

Shoots to resume with immediate effect in Maharashtra, Elara Capital shares what the broadcast industry can expect in the coming months
Shoots to resume with immediate effect in Maharashtra, Elara Capital shares what the broadcast industry can expect in the coming months
Elara Capital’s latest analysis predicts that GEC's performance will improve in the near term due to fresh content on channels. It further shares a few trends that the industry can predict in the com...
media22 May 2020, 18:07

Decoding consumers' mindset amid COVID-19: Nielsen Report
Decoding consumers' mindset amid COVID-19: Nielsen Report
Neilsen’s latest report takes us inside the minds of Indian consumers. It reveals how different demographics are prepared if the lockdown extends beyond July and how they are currently dealing with t...
media15 May 2020, 15:07

The entertainment verticals see a 56% rise in ad spend from March to April: Taboola Report
The entertainment verticals see a 56% rise in ad spend from March to April: Taboola Report
4X more people trust ads on news sites than social media in the current pandemic. 291% increase in pageview traffic for articles around home, business and personal loans.Taboola has released latest r...
media7 May 2020, 18:26

Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
Week 17 sees a 10% increase in the count of brands advertising on Television: BARC India & Nielsen
HUL, Reckitt Benckiser and Govt of India continue to remain at the Top 3 positions during week 17. Godrej and P&G were the new entrants amongst Top 10 advertisers in HSM as compared to Week 16. BARC ...
media1 May 2020, 09:30

How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
How Shemaroo pulled off the launch of its channel Shemaroo TV during the lockdown
Shemaroo Entertainment has ventured into the broadcast space with the launch of a Hindi free-to-air GEC, Shemaroo TV. The channel will give the audience a combination of freshly brewed content as wel...
media27 Apr 2020, 16:11

Live Events V/S Virtual Live Experiences- Short term or long term
Live Events V/S Virtual Live Experiences- Short term or long term
Sanjoy Roy, Managing Director, Teamwork Arts & President-EEMA writes how experiential marketing events will become more and more rarified and niche events will become the norm once we resume normalcy...
media23 Apr 2020, 11:41

Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively
Ramayan and Mahabharat attracts more advertisers; sees a 14X and 12X increase in advertiser count respectively
As TV viewership grows by 40% on the back of return of mythological shows, advertisers jump on the trend and buy ad spots for Ramayan and Mahabharat. Classics gave a 43% push to overall Hindi GEC’s p...
media17 Apr 2020, 14:47

ZEE5 gives kids content a push with the launch of ZEE5 Kids
ZEE5 gives kids content a push with the launch of ZEE5 Kids
ZEE5 Kids’ content is a mix of acquired and exclusives by on-boarding the leading production house like Lionsgate and Cosmos Maya. It will enable an environment for kids, parents and educators to con...
media16 Apr 2020, 18:00

Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media
Hindi GECs attain an all-time-high viewership of 4 billion; grows by 26%: BARC & Nielsen Media
Hindi GEC attained an all-time-high viewership of 4 billion in HSM Urban this week on the back of the return of the classics. On the other hand, overall FCT on TV dropped by 26% over the Pre-COVID pe...
media29 May 2020, 11:51

Is Digital Marketing the most effective method to reach out to your consumers?
Is Digital Marketing the most effective method to reach out to your consumers?
Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue, ALTBalaji writes how digital marketing is taking precedence with the nationwide lockdown. She further shares a few reasons why today is truly an incredibly important time for digi...
media28 May 2020, 12:00

Here is how multiplexes are gearing up for post-lockdown period
Here is how multiplexes are gearing up for post-lockdown period
As different markets slowly open up, the cinema industry is gearing up to facilitate a safe environment for their consumers. However, consumers continue to feel anxious about stepping out and ponder upon various safety concerns like what would the seating arrangemen...
media22 May 2020, 10:00

This is not a time for ‘Buy me’ but a period for ‘I’m there for you’: Prathyusha Agarwal
This is not a time for ‘Buy me’ but a period for ‘I’m there for you’: Prathyusha Agarwal
In our latest interview series, we talk to organizations to understand how they are coping with the new normal and their strategies towards navigating these difficult times. With people confined at home, television viewership has seen a ma...
media19 May 2020, 10:00

Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Will movies releasing directly on OTT platforms become a norm post-Covid? Experts think otherwise
Amid the nationwide lockdown, production houses are releasing their movies directly on OTT platforms and have skipped the theatrical window run. Multiplexes are expressing their disapproval of this trend on social media and requesting cont...
media14 May 2020, 18:41

TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
TV viewership grew by 24% in week 18; recorded 1.10 trillion viewing minutes: BARC India and Nielsen Report
In week 18, overall FCT dropped by 9% & there has been a 7% decrease in advertiser count. Smartphone consumption continues to be at ~4 hours per day, 14% higher than pre-COVID period. BARC India and Nielsen Media’s latest report on ‘Crisis...
media12 May 2020, 16:31

GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment
GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment
While there are many speculations around Sports to be conducted for TV audiences only with no fans or limited fans in the stadium, anything is a possibility at this point in time. But from an audience appetite standpoint, fans are hungry a...
media4 May 2020, 12:00

ZEE5 sees a 60% uptick in subscription globally due to the COVID-19 lockdown
ZEE5 sees a 60% uptick in subscription globally due to the COVID-19 lockdown
As countries across the world continue to grapple with COVID-19, ZEE5 Global, which is present in 190 countries, sees a 60% surge in subscriptions and 20% growth in viewership in all markets. The platform’s focus this year is going to be o...
media1 May 2020, 10:00

Metamorphosis of content consumption in media and entertainment industry
Metamorphosis of content consumption in media and entertainment industry
Deepak Lamba, CEO of Worldwide Media pens down how this current lockdown has resulted in a long-term upward shift in the integration of digital technologies into our everyday and why companies will also have to be on their feet to work out...
media29 Apr 2020, 15:39

Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV
Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV
Shemaroo TV will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt to new changes. The channel will go live on May 1. Shemaroo Entertainment will m...
media28 Apr 2020, 16:48

Managing the broadband explosion before and after COVID-19
Managing the broadband explosion before and after COVID-19
With more and more people staying at home and spending more time on the internet, constantly using internet services and broadband. However, there are bound to be issues in network once majority of people start heavily relying on their house internet, creating an ov...
media27 Apr 2020, 11:50

ALTBalaji will break even this fiscal: Nachiket Pantvaidya, ALTBalaji
ALTBalaji will break even this fiscal: Nachiket Pantvaidya, ALTBalaji
As ALTBalaji completes three years of its existence, we look back at its journey, talk about some key highlights that helped it become the first OTT player in India on its way to profitability. Nachiket Pantvaidya, CEO, ALTBalaji and Group...
media24 Apr 2020, 12:00

‘Eros International and STX Entertainment together can yield run-rate revenue and cost synergies of up to $50 million by 2022’
‘Eros International and STX Entertainment together can yield run-rate revenue and cost synergies of up to $50 million by 2022’
Eros International and STX Entertainment have recently merged to form a new entity, Eros STX Global Corporation. The merged entity will have an increased economic scale of more than $600 million in pro forma revenue for calendar 2019 and o...
media21 Apr 2020, 10:00

Are virtual events becoming the new normal?
Are virtual events becoming the new normal?
Outdoor entertainment has come to a complete standstill, live events and experiences have moved online. We spoke to the top ticketing platforms who shared how virtual events are becoming the new normal amid a global pandemic. Virtual events have helped artists and f...
media20 Apr 2020, 17:15

IBF seeks economic relief and rehabilitation package for broadcast sector
IBF seeks economic relief and rehabilitation package for broadcast sector
The Indian Broadcasting Foundation has sought Government’s support to deal with the economic crises in the Television Broadcast Sector as a fallout of the COVID-19 outbreak. In a letter to Prakash Javadekar, Minister for Information and Br...
media16 Apr 2020, 11:05

OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown
After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, OTT players are also using their old content. For the first time in history, to overcome the restrictions and ma...
media14 Apr 2020, 18:42

Sudhanshu Vats resigns as MD of Viacom18
Sudhanshu Vats resigns as MD of Viacom18
Sudhanshu Vats will be serving at Viacom18 till 15th April 2020. Vats verticals will now fall under the leadership of Rahul Joshi, Managing Director of the Network18 Group.Sudhanshu Vats, Group CEO and MD of Viacom18, a subsidiary of Network18, has decided to move o...
media14 Apr 2020, 13:00

In praise of WFO
In praise of WFO
As organizations around the world are having to work-from-home due to the Covid-19 induced lockdown, the world is waking up to the many perks of working remotely. However, working from office has its own perks too, writes Apurva Purohit, President, Jagran Group and ...
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