1,000 voters were asked to describe the Democratic candidates with a single word
Reuters/Brian Snyder (composite: Mike Nudelman/Business Insider)
The results revealed how many people impulsively feel about the candidates - both in positive and negative terms.
Former Secretary of State Hillary Clinton, the front-runner in the the primary contest, attracted a number of terms that questioned her honesty.
Just over 13% of respondents described her as either "liar" or "dishonest," 8.2% said "untrustworthy" or "fake," and 5.9% said "deceitful," "sneaky," or "tricky," among other critical words.
On the other hand, 7.7% said Clinton was "smart," "intelligent," or "knowledgeable."
According to other surveys, Clinton's trustworthiness took a hit after questions were used about her email use as secretary of state.
Clinton exclusively used a private email server for government work and then raised eyebrows by deleting the tens of thousands of messages her team deemed personal. The FBI is reportedly now investigating whether any classified information was mishandled in connection to the account.
Because all voters got to participate in the survey, the words used to describe the Democratic candidates were undoubtedly more critical than if only primary voters had been asked. Additionally, because Clinton is such a prominent figure, right-leaning voters could have a more cemented narrative against her than other Democratic contenders.
However, Vice President Joe Biden is also a very public figure - and he drew far more positive one-word descriptions. Biden, who is mulling whether or not to run, was described as "favorable" or "like" by 12.1% of voters, while 7.1% said "honest," "honorable," "integrity," or "trustworthy."
Sen. Bernie Sanders (I-Vermont) was also tested in the Suffolk poll. More 11% of voters used the word "socialist" to describe Sanders, who identifies as a democratic socialist in the European sense of the terms.
View the full one-word description lists below.
Clinton:
13.1% - "Liar/Dishonest"
8.2% - "Untrustworthy/Fake"
7.7% - "Smart/Intelligent/Knowledgeable"
5.9% - "Deceitful/Sneaky/Tricky"
4.8% - "Nice/Okay/Excellent/Good"
4.8% - "Awful/Despicable/Bad/Evil"
3.6% - "Unfavorable/Dislike"
3.5% - "Aggressive/Determined/Dedicated"
3.4% - "Experienced/Established/Connected"
3.0% - "Competent/Capable/Qualified"
2.7% - "Corrupt/Crook/Criminal"
2.7% - "Go-getter/Motivated/Hard worker"
2.3% - "Favorable/Like"
2.1% - "Strong"
2.1% - "Establishment/Old school/Status quo"
1.6% - "Politician"
1.1% - "Woman/Female/Feminist"
1.0% - "Democrat/Liberal"
0.9% - "Selfish/Self Serving"
0.9% - "Trustworthy/Honest"
0.9% - "Caring/Considerate"
0.8% - "Old"
0.8% - "Flip-flop/Wishy-washy"
0.6% - "Arrogant"
0.5% - "Difficult"
0.4% - "Power Hungry"
0.4% - "Bill Clinton"
0.3% - "Incapable/Incompetent"
5.0% - Other
14.9% - Don't know/refused
REUTERS/Jim Young
Biden:
12.1% - "Favorable/Like"
7.3% - "Honest/Honorable/Integrity/Trustworthy"
4.7% - "Idiot/Joke/Ass"
4.5% - "Fun/Funny/Character/Goofy"
3.3% - "Unfavorable/Dislike"
3.3% - "Nice/Sweet/Kind"
3.1% - "Quiet/Calm/Easy going"
2.6% - "Experienced"
2.5% - "Intelligent/Knowledgeable/Qualified"
2.4% - "Compassionate"
2.0% - "Old"
1.9% - "Untrustworthy/Dishonest"
1.8% - "Family/Father"
1.8% - "Follower/Puppet"
1.7% - "Crazy/Delusional"
1.7% - "Steady"
1.7% - "Wishy-washy/Unreliable"
1.6% - "Genuine/Sincere/Caring"
1.6% - "Incompetent/Incapable/Unintelligent"
1.5% - "Competent/Capable"
1.4% - "Committed/Dedicated/Determined"
1.3% - "Weak/Vulnerable"
1.2% - "Dependable/Reliable"
1.0% - "Friendly"
1.0% - "Politician"
0.7% - "Fair"
0.7% - "Vice President"
0.7% - "Clueless"
0.6% - "Humble"
4.9% - Other
23.4% - Don't know/refused
Thomson Reuters
Sanders:
11.2% - "Socialist"
4.3% - "Favorable/Like/Good"
3.3% - "Liberal/Democrat"
2.9% - "Unfavorable/Dislike"
2.7% - "Intelligent/Knowledgeable"
2.5% - "Idiot/Evil/Outrageous/Rude"
2.3% - "Honest"
2.2% - "Passionate/Committed/Dedicated"
2.1% - "Trustworthy/Truthful/Integrity"
1.9% - "Best/Nice/Fair"
1.8% - "Old"
1.6% - "Communist/Marxist"
1.6% - "Sincere/Genuine/Personable"
1.4% - "Innovative/New ideas/Visionary"
1.3% - "A character/Joke/Clown"
1.2% - "Old school"
1.0% - "Compassionate"
1.0% - "Progressive"
0.9% - "Kind/Caring/Thoughtful"
0.8% - "Aggressive"
0.8% - "Different/Change"
0.8% - "Incompetent/Incapable"
0.8% - "Untrustworthy/Corrupt"
0.8% - "President/Statesman"
0.7% - "Independent"
0.6% - "Interesting"
0.6% - "Outspoken/Outgoing"
0.6% - "Realist/Straight"
0.6% - "Idealistic"
0.5% - "Enthusiastic/Exuberant"
0.4% - "Naive/Optimistic"
0.3% - "Forward Thinking"
6.4% - Other
38.1% - Don't know/refused
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