Stores not only entice you with sales, but they also use limited-time offers to increase your sense of urgency in making a purchase — and it doesn't help that the holiday season already exudes urgency.
Oftentimes, stores are simply creating the illusion of an unbeatable sale. While these items may be tempting to buy on the spot — especially with a looming gift giving deadline — you're better off putting the item on hold, thinking through the purchase, and making sure it's really worth opening your wallet for. Keep in mind that to be a thorough shopper over the holiday season you'll have to plan ahead and start your shopping early.
They give you a taste of what's for sale with sample stations.
This trick not only slows you down and gets you to spend more time in the store, but it exposes you to new products. It also increases the odds that you'll buy that new product — trying something for free makes you feel more obligated to buy it.
Particularly over the holiday season, retailers and markets will try to bait you with samples of irresistible sweets and chocolates.
They price things at $0.99, rather than rounding up to an even price.
Tagging a product with $0.99 causes consumers to automatically round down. If an item is priced at $1.99, we tend to think of the product as costing $1 rather than $2, making us more likely to purchase it.
Look out for this trick when it comes to stocking stuffers and other items in the checkout line.
Sometimes stores offer free shipping when they're out of stock in a size or low on inventory of a particular item, which is not uncommon during the busy holiday season, but this is often just to get you to make the purchase that day. You may be better off shopping around and finding a better deal with a competitor.
Plus, you could end up waiting seven to 10 business days for your purchase, and by that time, you may have reconsidered how much you actually need it, or your gift deadline may have passed.