4 reasons why Qdoba is so much better than Chipotle
Hollis Johnson/Business Insider
- Qdoba is better than Chipotle for four simple reasons.
- Both guacamole and queso are free burrito add-ins, the queso is better-tasting, and the menu is larger.
The Tex-Mex fast-casual market is a tough nut to crack. There are a handful of big national players, and most customers have already decided where their loyalty lies.
And while Chipotle has tripped up over the past few years, there are many diehard fans. Still there is a chain that's more deserving of attention and adoration: Qdoba.
While Chipotle can certainly claim the moral high ground of organic ingredients and sustainable sourcing - which is nothing to sniff at, of course - Qdoba manages to best Chipotle in several key areas. At the end of the day, it's about the food, and Qdoba's finds success in ways that Chipotle can only dream of.
The Future of Retail 2018 by the BI Intelligence Research Team.
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