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6 important lessons to learn if you want to make money in China
6 important lessons to learn if you want to make money in China
Will Heilpern,Will HeilpernMar 11, 2016, 23:11 IST
A man tries to snatch 100-yuan banknotes inside a glass cage during an event held to celebrate the upcoming Spring Festival, at a park in Hangzhou, Zhejiang province, China January 26, 2016. The event offered 5 million yuan ($760,000) for 10 visitors to snatch inside a glass cage with an air blower on. The visitors were allowed to take away all the money they could grab with their hands within one minute. One of the visitors won 18,300 yuan ($2,800) from the game, according to local media.Reuters
China's economy is the second largest in the world. The country presents a massive opportunity for western brands to make money. However, many of them still seem out of touch with the country.
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That's why Landor - a global brand consultancy - released six tips on how western brands can perform well in China.
It was compiled by brand consultants based in the UK and across China, using wide ranging studies from organizations including Credit Suisse, The Economist, and Brandlab.
Here are the six themes Landor thought were most important for western companies looking to be successful in China.
