Last year, Amazon became the second company in history to be valued at $1 trillion.
How is it that such a massive, world-renowned company can remain so secretive? You would think that with north of 600,000 employees, things are bound to leak often.
As it turns out, Amazon has taken several measures to prevent leaks, like banning all photography, typing, and recording during its shareholder meetings. The company is known for giving out as little information as possible about the number of customers it has, its customer costs, and other metrics.
According to early Amazon investor Tom Alberg, Amazon is so protective of these numbers because it doesn't want to fuel worrying about short-term problems that will be fixed in the long term.
The company is known to provide little information on emerging projects. When it releases news it often sticks to generalities, Alberg said, and avoids giving out specific information, especially when discussing numbers and metrics.
Aside from keeping secrets about internal information, Amazon tends to keep some of its perks under wraps as well, like weekly giveaways available all customers, whether they are Prime members or not.
Meanwhile, CEO Jeff Bezos has a different take on Amazon's secrecy.
"I never think of us as secretive. We're just quiet," he said, according to GeekWire.