This Indian startup aims to deliver condoms, lubricants and I-pills at your doorstep under 30 minutes
Advertisement
Advertisement
Sometimes, you need a pregnancy test. Not a pregnant pause at the pharmacy,’ states one of the catchphrases plastered on Gurgaon- based SMS Contraceptive’s website. Incidentally, this also aptly summaries what the (barely) a-month-old startup is out to achieve- erasing the awkwardness involved in buying Started by 18-year-old student
“We’re living in a time when people believe in the ‘I want anything at anytime’ culture and with India being a country that treats
A box of 3 condoms is priced at Rs 150 while a box of 10 condoms comes at Rs 400. Emergency contraceptive pill is priced at Rs 150, lubricants at Rs 500 and an instant pregnancy test at Rs 100. Apart from the usual, SMS Contraceptive also delivers three personalised packages aptly named Safe Bet (A box of 3 condoms, 1 lubricant, 1 emergency contraceptive pills) Cruise Control (A box of 3 condoms, 1 lubricant) and SOS Package (1 emergency contraceptive pill, 1 Instant pregnancy test) for situations which require more. The pricing was decided keeping the delivery charge in mind.
Advertisement
The startup which is awaiting its drug license currently operates through a Memorandum of Understanding with various chemists across the city and sees about 3 orders on weekdays and upto 8 on weekends with an average order of Rs 300.
Working with a team of about eight people, which includes four delivery boys, Seth plans to expand to
Apart from the fact that Gurgaon is geographically easier to divide when it comes to deliveries, Seth decided to test his service in the millennium city as he believes it houses a ‘great concentration of his target audience- people in the age of 18-25 and who’re ready to pay a premium for a service like SMS Contraceptive.’
Though there exist online portals that offer contraceptive products, what works for SMS Contraceptive is the fact that they not only promise delivery within half an hour but are also available round the clock.
Advertisement
Additionally, Seth also thinks that India’s orthodox societal outlook had a role to play in the phenomenal response, SMS Contraceptive has received. “My business would have never worked in America,” he signs off.
Image credit: SMS Contraceptive
Advertisement
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- In second consecutive week of decline, forex kitty drops $2.28 bn to $640.33 bn
- SBI Life Q4 profit rises 4% to ₹811 crore
- IMD predicts severe heatwave conditions over East, South Peninsular India for next five days
- COVID lockdown-related school disruptions will continue to worsen students’ exam results into the 2030s: study
- India legend Yuvraj Singh named ICC Men's T20 World Cup 2024 ambassador
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market