Here’s how young India is buying cars


The festive season is on and so is the spending habit of upper-middle class of India. Be it the upgraded pay commission, rural deamnd or just the heavy discounts, Indians buying cars is has increased in last few months. In India, car isn’t just an investment like essentials. Here cars come with an aspirational value. Someone keen on buying a car, be it an Alto or a BMW, would do detailed analysis and reviews before walking to the car dealers.

Young India with a knack for driving and a disposable income is very particular about everything of the desired car. Earlier options were limited so a car buyer didn’t have the luxury to select his budget, upgrade to safety features or accessorize. But now it’s completely different. Moreover, the aspirational value of the car has made Maruti Suzuki Baleno, Vitara Brezza, Hyundai Creta and Honda Jazz have a waiting period of 3-6 months.

All said and done, we analyse how is young Indians buying cars.
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We consulted Droom, India’s only online platform dealing in both new and pre-owned cars. Droom’s Automobile Report of the last quarter notes Maruti Suzuki Swift as the top trending car in the four-wheeler landscape of the country.

Top cities where young India buys car

 Top cities where young India buys car

Delhi NCR, Pune and Japiur has emerged as the top cities to buy new cars these days. While Delhi being the metro hub is definitely justified, Pune and Jaipur have gone beyond analysts’ expectations in topping the chart . Among the emerging cities aspiring to give the maximum car owners in near future are Hyderabad, Chennai, Ahmedabad, Kolkata and Karnal.
The data is based on 20,000 transactions on Droom’s platform.

Top 10 best selling car

 Top 10 best selling car

So which are the cars that young India is fancying about? Well the answer may seem a bit amusing.
Droom’s annual report says, Toyota Innova is the most selling car followed by Maruti Swift, Honda City, Hyundai i10, Swift Dzire, Hyundai i20, Wagon R, Hyundai verna, and Mahindra Scorpio. Among the luxury cars are BMW 3 Series, Audi A4, BMW 5 Series, Mercedes Benz E Class, BMW X1, Mercedes C Class, Audi A6, Jaguar XF, Audi Q5 and Mercedes Benz M Class.
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​ Fuel type

​ Fuel type

The environment boards and the courts across the country are concerned about the rising pollution in the metro cities. However diesel cars still are the most desired fuel type at 52% followed quickly by petrol fuel type at 44%. However the most environment friendly among all these CNG has just 4% of takers.
When we quizzed a few car buyers about the reason, one of them, Rajeev, a managemnet trainee at Indian Oil said, “CNG fuel type cars too much maintenance. If fitted by someone other than the dealer, your warranty is void. But then the price of CNG from car makers and markets vary too much, which tends to discourage the buyers. Overall there is hardly any space left at the trunk in hatchbacks.”

Accessories

Accessories

This is one aspect that lures the youngsters. Accessories of the cars are like make ups to deck up the look. Accessories may include fancy looking LED head lamp to pale yellow seats. Even if they aren’t this odd, the quality of upholstery, steering cover, mats, door seals do matter for car buyers.
Most youngsters demand accessories that are different to their friends just to make the difference prominent.
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​ Car colours

​ Car colours

Again, the aspirational value of car has made the colour of a car an important aspect. Young Indians while buying cars love to invest in a colour that would match their personality. While non metallic (White) cars cost a bit less than metallic (coloured) options, people prefere white over any other colours. With 46% people buying white cars, silver is the next colour preference only at 18%. This is followed by grey at 11%, black at 6% and red at 5%. While the odd colours like chocolate or golden, no matter how shiny they look have only 2% takers.

Transmission type

Transmission type

Until now the 5 mode manual transmission has been a staple for most cars in India. It’s only now that car makers in India are out with the options of transmission. While most car makers these days offer an auto gear option, but the prices vary too much. For instance, according to a Delhi based Hyundai dealer, a Grand i10 manual would cost Rs 80,000 more for the automatic variant of the same edition.
Still 14% car buyers are opting for automatic transmission while buying new cars.
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Car make that are selling the most

Car make that are selling the most

This is one cartegory which hardly changes. Despite the first two remaining constant, Droom’s Automobile Report shows that Maruti Suzuki and Hyundai are still the market leaders followed by Honda, Toyota and Mahindra.