Know why India’s largest FMCG major HUL is revamping its work culture
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Taking a cue from the success stories of the According to an ET report, in a bid to keep up with the changing time, the company is now approaching the market with a start-up approach, wherein young groundsmen can freely challenge the status-quo.
"We want to have the soul of a small company where speed is the currency, bias for action is the norm, where people are empowered on the frontline and they are not risk-averse. In many ways, it is akin to a startup culture,” said Mehta in the report.
He added that the structure was getting linear, which took into consideration the aspirations of the young people, who have adapted to the changing dynamics of the overall industry.
"When the change outside happens faster than the change inside, then it becomes a subject of concern. That is the reason we continuously reinvent ourselves to remain relevant to the context," he explained.
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The report suggested that the conglomerate’s initiatives such as free radio-on-demand service Kan Khajura Tesan or branding millions of rotis at the Kumbh Mela with the Lifebuoy hand-washing message were all made at the ground level by young managers, who were directly in touch with the consumers in the region.
Similarly, the company has now allowed the next-gen leaders to approve or reject projects, some of which run in hundreds of crore of rupees.
Interestingly, the group has also got several India Inc leaders such as Ratan Tata, Aditya Ghosh, president of low-cost carrier Indigo, HDFC Bank chief Aditya Puri and entrepreneur Praveen K to share tips with the employees of the company.
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