Something that set millennials apart is that they prefer to spend money on experiences rather than on stuff. An EventBrite study detailed that that's what they want more than anything.
"Similarly, that generation cares more about access to products and services rather than ownership of them. Note the popularity of Airbnb, the lodging company, Zipcar, the car-sharing company, and Bixi and Hubway, the public-bike-sharing systems in Montreal and Boston respectively, among this generation," according to a UPenn Wharton blog post.
Generation Z cares about owning. "This generation is in to stuff," Keith Niedermeier, director of Wharton's undergraduate marketing program, said.