Now, Facebook Bids Adieu To Its Digital Gifts Service
Advertisement
Popular social networking website Facebook will official shut down its Gifts service on August 12. According to a statement issued by the company, Facebook wants to focus on helping businesses and developers boost their sales via the site.
When the Facebook gifts debuted in September 2012, it allowed users to send teddy bears, cupcakes and socks to friends. The gifts came from more than 100 retail partners. Later,the social network started filling the shelves of its web and mobile marketplace with digital gift cards , belonging to companies like Starbucks, Target and Apple 's iTunes store.
Last year, Facebook had stopped selling physical goods and went ahead with only gift cards. Now, it’s sending its entire gift business to the grave.
The social network has confirmed on Tuesday (June 28) that Gifts will be no more. "We'll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook," said a spokesperson.
With this step, it appears that the Gifts service wasn't doing much for the company. Apparently, a refocus on helping businesses boost their sales might seem to make sense, instead of just being an online marketplace itself.
If we remember, the company had announced on July 17 that it was testing a ‘Buy’ button that enables users to purchase items through ads they see on their feeds. This will not direct users to merchants’ websites, instead Facebook will take care of the purchases directly within its network.
Notably, people who have outstanding gifts will still be able to redeem them even once Facebook closes the gift-giving service.
(Image: Facebook)
Advertisement
When the Facebook gifts debuted in September 2012, it allowed users to send teddy bears, cupcakes and socks to friends. The gifts came from more than 100 retail partners. Later,
Last year, Facebook had stopped selling physical goods and went ahead with only gift cards. Now, it’s sending its entire gift business to the grave.
The social network has confirmed on Tuesday (June 28) that Gifts will be no more. "We'll be using everything we learned from Gifts to explore new ways to help businesses and developers drive sales on the web, on mobile, and directly on Facebook," said a spokesperson.
With this step, it appears that the Gifts service wasn't doing much for the company. Apparently, a refocus on helping businesses boost their sales might seem to make sense, instead of just being an online marketplace itself.
If we remember, the company had announced on July 17 that it was testing a ‘Buy’ button that enables users to purchase items through ads they see on their feeds. This will not direct users to merchants’ websites, instead Facebook will take care of the purchases directly within its network.
Advertisement
Notably, people who have outstanding gifts will still be able to redeem them even once Facebook closes the gift-giving service.
(Image: Facebook)
Advertisement
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- SC rejects pleas seeking cross-verification of votes cast using EVMs with VVPAT
- Ultraviolette F77 Mach 2 electric sports bike launched in India starting at ₹2.99 lakh
- Deloitte projects India's FY25 GDP growth at 6.6%
- Italian PM Meloni invites PM Modi to G7 Summit Outreach Session in June
- Markets rally for 6th day running on firm Asian peers; Tech Mahindra jumps over 12%
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market