The first "Get a Mac" ad came out in 2006. By the end of that year, there were 19 videos in the campaign and, after four years, there were 66.
The aim was to present Macs as better and cooler than Windows PCs. To do this, Apple hired Justin Long to play "Mac," a young, easy going character, while John Hodgman took the role of "PC," who was older, nerdier, and more uptight.
The campaign was a great success for Apple. After the first few "Get A Mac" ads, sales flew up by 12% and, by the last quarter of 2006, Apple sold 1.6 million Macs, an increase of 39%, according to Audrey Leap's blog.