Millennials care where their food comes from.
"Millennials are more aware of quality of ingredients, and they want transparency. They'd like to know that they were sourced locally," Dean Small, CEO of Synergy Consultants, told Business Insider this summer.
Got gluten free options? Even better. Earlier this summer, Jason Dorsey pointed out that for millennials, when you incorporate components like "gluten free [crust] and ancient grains ... it almost represents what you believe."