Customers are increasingly becoming more open to buying organic foods that might not yet carry a formal certification.
According to FreshDirect, its sister company FoodKick started an initiative to support local farms by buying all their produce during their transitional stage, the three-year process that farms have to undertake to transition to organic farming practices.
"Customers can support local farmers and their better growing practices, while getting produce grown with organic methods before its certification at lower-than-organic prices," FreshDirect said.