This couple invented a clever piece of luggage so you'll never have to check your bags again - here's how it works
Wool & Oak
Over the past two years, Johnathan Webster has taken nearly 60 flights and successfully avoided one particular bane of airline travel: checking his luggage.
Both Webster and his wife, Gizem Mut-Webster, have pointedly evaded checking in luggage on flights ever since they backpacked through Europe in college. As students traveling on a restricted budget, they took issue with the stringent bag policies and punishing luggage fees enforced by many airlines. Instead, they began to brainstorm a clever solution: What if they created a luggage brand that not only looked sleek, but could defy airline bag policy?
The result is Wool and Oak, a two-year-old company that creates stylish, modular luggage with the explicit intention of eluding airline bag policies. The brand's most recent product, which debuted on Tuesday, is a two-part duffel backpack that can neatly be disguised as single carry on item.
Here's what it looks like, and how it works:
The Future of Retail 2018 by the BI Intelligence Research Team.
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