A 27-year-old entrepreneur who built a million-dollar business with clients like Drake and Lil Wayne says a game he played at age 10 taught him 2 lifelong lessons about money

Larry Morrow

Hollis Johnson/Business Insider

Larry Morrow is a popular event promoter and restaurateur in New Orleans.

  • Larry Morrow is a well-connected entrepreneur in New Orleans.
  • From booking Floyd Mayweather to Mary J. Blige, he handles everything from party and performances to his new restaurant, Morrow's.
  • The 27-year-old says he learned to take big risks as a young kid shooting dice behind a barbershop.

At 27 years old, Larry Morrow is a rising star in the entertainment and restaurant industries in New Orleans, a city known for both.

He's has booked high-profile celebrities like Drake, Sean "Diddy" Combs, Floyd Mayweather and Mary J. Blige for parties and performances - and earlier this year, he opened a popular restaurant called Morrow's.Advertisement

"I was 10 years old shooting dice! I walked over to the store with my mom's store money. She would send me to the store to get bread, and I would gamble the money. And I remember one time I lost her money," Morrow said on an episode of Business Insider's Podcast "This Is Success."

After losing his mother's money, Morrow said he cried to get it back and buy what she sent him to get. At first, shooting dice behind a barbershop kept kids out of trouble, Morrow said, but as they got older, it turned into gambling bigger bets.
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"And I feel like that molded me to the young man I was and grew me into a man. Because I became numb to risk at an early age, you know, shooting dice, gambling with guys twice my age, and with friends," Morrow said. "It also showed me the value of a dollar, because we cherished those dollars ... I would lose, and I would go home hurt."

"I had to ... stop gambling in a game where the odds were stacked against me and start investing in myself where the odds are more in my favor. I know more about my industry than I knew what was under that card," he said.Advertisement

"But I can tell you the odds and the projections of what I may do by bringing Drake, or doing this party, investing this money, because I know more about it," he added. "So, I decided just to gamble in the industry I'm in."

Read more: A 27-year-old promoter and restaurateur explains how he built a million-dollar business with clients like Drake, Lil Wayne, Mary J. Blige, and Floyd Mayweather

It wasn't always pretty. Morrow said he lost a lot of money doing it.Advertisement

Morrow noted that people don't always understand how much he is investing in his company. And not everything he does is for a profit: When he hosted Drake, people thought Morrow made money, but he actually lost $25,000 on that party.

"I was able to endure those things because I lost in the past," Morrow said.

The monetary loss motivated Morrow to push his business farther and harder. After the party, Drake came back into town and visited Morrow's restaurant.Advertisement

Listen to the full episode and subscribe to "This Is Success" on Apple Podcasts or wherever you listen.

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