A $4.5 billion photo app that is huge in China is trending in the US - here's what it does
Although Meitu has been around since 2008, it has become an overnight success, and was trending on Apple's App Store on Thursday.Meitu is a lot like other photo-editing apps - it has Bitmoji-style stickers, Instagram-style filters, and Layout-style photo collages.
Basically, it makes you look like a cartoon - and it's these images that are rapidly spreading on social media.The company behind the app is set to IPO in Hong Kong with a reported valuation of $735 million - which may increase as investors learn that Western audiences like the app too.
Here's what using the app is like:
This is what a fully doctored Meitu photo looks like. I added a "hand-drawn" filter, increased the blur, and added stickers.
Here's how to get there. First, boot up the app. First impression: although this app is available in English, it's really targeted towards Asian consumers — specifically, women. But don't worry, all kinds of people can enjoy it.Advertisement
After taking a photo with your front-facing camera, you can add Instagram-style filters. These won't transform your photo, but will change a few things. Here's the "youthful" filter.
You can adjust the amount of airbrushing or effects for any filter.Advertisement
But the real fun starts when you start applying hand-drawn filters. Here's "Angelic."
I liked the Chinese New Year option!Advertisement
People have already started to use the app to transform Donald Trump.
Another fun game is to run your photo through the hand-drawn filter until it no longer looks like a person.Advertisement
It's available for both iPhones and Android devices.
But I eventually settled on Baroness, which gives your selfies kind of a goth look.Advertisement
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