ABC Family is changing its name to Freeform
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ABC Family/YouTube
According to the network's press release, the change is part of an evolution that will strengthen the network's service of a the younger-skewing group of 14-34-year-olds the network is calling "becomers."
"Freeform evokes the spirit and adventure of our audience," ABC Family President Tom Ascheim said in a statement. "Freeform will deliver new, exciting original content as well as all the favorite shows our viewers already love on ABC Family."
Watch a teaser about the rebrand below:
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