This Valentine’s Day, brands encourage consumers to celebrate all kinds of love

• It is finally that time of the year when you let your loved ones know just how much they mean to you or look at yourself in the mirror and remind yourself that you are totally worth it.
• Whether you are spending your Valentine’s with your partner or at home with your pets and loved ones, Indian brands have got you covered.
• Here are some of the best Valentine’s Day campaigns we came across this year.

The season of love is here and it’s all about making it extra special for our loved ones. This Valentine’s Day, brands are also encouraging consumers to celebrate all kinds of love. They are asking consumers to look in the mirror and remind themselves that they are worth it, asking them to spend some quality time with their sisters, pets, or partner. A few campaigns revisit the traditional codes of a ‘valentine’ and nudge us to open our minds and hearts to the simple truth that love needn’t be found, in fact, there are many kinds of love we celebrate every day.

Whether it is your love for travel or your friends, brands are making sure that they target all kinds of consumers by telling them that love can be found everywhere. Social media is also abuzz with campaigns, hacks, and to-do lists on how people can make their loved ones feel special.

Here are a few campaigns that stood out:

Nykaa

Cadbury 5 Star

Carat Lane

OYO

SKINN

The Man Company

John Jacobs

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WOW Skin Science

Westside

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