- YouTube's Partner Program allows influencers to earn money off their YouTube channels by placing ads within videos.
- Google places these ads and pays a creator based on factors like a video's watch time, length, and viewer demographic.
- Business Insider spoke with eight YouTube creators about how much each of them earn on average for every 1,000 views.
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Creators on YouTube earn a certain amount of money for every 1,000 views they get on a single video.
How much money YouTube pays a creator for every 1,000 views is called the CPM rate, which stands for cost per mille (Latin for 1,000). CPM rates vary between creators, and no creator consistently has the same rate.
This number can vary based on a variety of factors, like the type of viewers the video attracts, how long the video is, and the content. Some videos that contain swearing or copyrighted music can be flagged by YouTube and demonetized, earning hardly any money for the creator (or none at all).
Creators with at least 1,000 subscribers and 4,000 public watch hours in the past year are eligible to apply for YouTube's Partner Program, which lets them put ads in videos. These ads are filtered and placed by Google (called AdSense).
Advertisers usually pay more for an informative, business-related video than a vlog-style video. The rate also depends on seasonality, with lower CPM rates at the start of the year and higher ones toward the end.
Some subjects, like talking about money on YouTube, often can boost a creator's CPM rate by attracting a lucrative audience. For instance, personal-finance creator Marko Zlatic told Business Insider that his audience is valuable to advertisers because they usually are in a high income bracket and care about finance.
Business Insider spoke with eight YouTube creators about how much each of them earn on average for every 1,000 views.
Here's what they said: