How ad agencies are planning to return to the office

Hi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• How ad agencies are returning to offices.
• The Trade Desk and Publicis.
• Porter Novelli's turnaround.

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

Here's how major ad agencies like WPP and Omnicom are planning a return to the office

• Advertising agencies are redesigning offices with hybrid staff in mind, Lindsay Rittenhouse reported.
• The new way of working is letting some companies like WPP and MDC Partners reduce real estate and costs.
• Companies are also taking permanent remote workers and burnout into account.

Read the story.

Publicis is signing on to The Trade Desk's alternative to cookie-based ad targeting

• Ad giant Publicis Groupe is supporting The Trade Desk's alternative to third-party ad-targeting cookies, Unified ID 2.0, Patrick Coffee and I reported.
• Publicis is the first ad holding company to support the effort, following a number of adtech companies.
• The Trade Desk is trying to get buy-in for its solution to Apple and Google phasing out those cookies.

Read the story.

Porter Novelli's CEO lays out his plan to revive the PR firm after office closures and years of decline

• Omnicom PR agency Porter Novelli is trying to turn itself around after years of decline, Sean Czarnecki reported.
• It's refocusing on purpose-driven marketing, helping win work from clients like Sony and the Recording Academy.
• But building a pitch around purpose is risky, and other PR firms are chasing similar work.

Read the story.

More stories we're reading:

• Verizon just built a tool to vet its ads for bias and pledged to spend more on minority-owned media (Insider)
• How to get hired at Instagram, TikTok, and YouTube, according to company insiders (Insider)
• Insurance startup Lemonade parts with its top marketer after just over a year (Insider)
• More US adults use YouTube than any other social media - but Facebook reigns supreme among older Americans (Insider)
• Andreessen Horowitz just ranked the top e-commerce marketplaces of 2021. Here's a look inside the top 20, from Instacart to MasterClass. (Insider)
• Twitter held discussions for $4 billion takeover of Clubhouse (Bloomberg)
• Snap acquires Screenshop app to fuel shopping push (The Information)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.