Charli D'Amelio, Dixie D'Amelio, Heidi D'Amelio, and Marc D'Amelio attend the 9th Annual NFL Honors at Adrienne Arsht Center on February 01, 2020 in Miami, Florida.
Jeff Kravitz/FilmMagic
The top creator economy news of the week includes the two bonus programs Instagram quietly paused and YouTuber MrBeast'...
How Charli D'Amelio turned TikTok fame into a family enterprise that's making millions of dollars
Amanda Perelli
Oct 14, 2021, 18:29 IST
The top creator economy news of the week includes the two bonus programs Instagram quietly paused and YouTuber MrBeast'...
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In just two years, the D'Amelio family has gone from run-of-the-mill suburban household to one of the most famous families in the world. And they've capitalized on that fame, turning it into a multimillion-dollar business empire.
Their enterprise includes media deals, brand partnerships, and investments, and they've got a team of employees making sure it all runs smoothly.
To understand their sprawling operation, we mapped out their various revenue streams, from a line of ring lights to Dixie's music, and the people making it all possible.
Here's a preview of our breakdown of D'Amelio Family Enterprises:
As influencers, the family's biggest revenue source is brand deals: They have several endorsement deals, investments, partnerships, and a licensing deal.
The D'Amelios can be found in all corners of the media world: The family started on TikTok, but have extended to television, podcasting, animation, and more.
The family now runs a multi-person, multimillion-dollar company: They have amassed a lineup to rival that of any top Hollywood talent, including an agent, attorney, assistant, and public relations team.
Music marketers often hire creators to make dances or memes that help a song trend on TikTok - but not all TikTok music campaigns feature influencers.
Dan Whateley dug into why record labels are teaming up with general-interest accounts to put songs in their background of videos - you know, those oddly addicting clips of a rug being cleaned, slime being stretched, or coffee being poured over iced.
Last month, for example, the TikTok account "Hydraulic Press Channel" uploaded a video showing a stack of money being crushed into oblivion. In the background of the video, you can hear the song "Loretta" by Ginger Root. That was all the marketing magic of agency Songfluencer.
YouTube star MrBeast, also known as Jimmy Donaldson, is one of the platform's top creators with over 70 million subscribers and more than a dozen videos with over 100 million views.
One key part of his strategy? Thumbnails, which he believes can make or break a video.
He recently explained his strategy for the images at the creator conference, VidSummit.
Three things determine whether someone will click on a YouTube video, Donaldson said: Topic, title, and thumbnail. And he says thumbnails should be brightly colored, clear, and tested for mobile.
"I don't care if we spend up to $10,000 making a thumbnail, I just want the best thumbnail possible," Donaldson said.
Earlier this year, Instagram started paying creators "bonuses," or cash rewards for posting content to Instagram (or Facebook).
These don't last forever, though, and two bonus programs have quietly already been paused.
Sydney Bradley wrote that as of October, bonuses for Badges and IGTV ads have reached their expiration date, and are currently "on pause," Instagram confirmed to Insider.
"Bonus programs will be seasonal, evolving and expanding over time," Facebook wrote in a blog announcing the company's billion-dollar investment.
The latest viral hashtag is centered around creators talking about their coming out stories and showing support for lesbian, gay, bisexual, and transgender people in honor of National Coming Out Day, which was observed on Monday.
And before you go, check out the top trending songs on TikTok this week to add to your playlist. The data was collected by UTA IQ, the research, analytics, and digital strategy division of United Talent Agency.