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How much influencers get paid on Instagram, TikTok, and YouTube
Charli Prangley. Charli Prangley
Influencers on Instagram, TikTok, and YouTube explain how much they earn per month from sponsorships, ad revenue, affil...
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How much influencers get paid on Instagram, TikTok, and YouTube

Influencers on Instagram, TikTok, and YouTube explain how much they earn per month from sponsorships, ad revenue, affil...
  • Influencers get paid a number of ways, from sponsorships to ad revenue.
  • How much creators earn depends on factors like following size, engagement, and content category.

Influencers earn money a number of ways, from sponsorships to selling merchandise.

How much money different creators make depends on a variety of factors, from content category to what platform the influencer is prominent on.

For Jehava Brown, a stay-at-home mom who runs a full-time influencer business, her monthly income comes from working with brands like Walmart, Amazon, and Disney on paid partnerships.

Brown has 196,000 followers on Instagram. She told Insider that she charges an average $5,000 for a single Instagram post and $3,000 for an Instagram Story.

Nuseir Yassin, who runs the YouTube channel Nas Daily with 10 million subscribers, earns money each month from platforms like Facebook, YouTube, and Snapchat.

In August, Yassin told Insider that Facebook was his highest-paying platform, with most of that revenue coming from ads. Halfway into 2022, the Nas Daily account has earned approximately $366,000 in ad revenue from Facebook, according to Nas Daily's creator studio, which was viewed by Insider.

Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams.

Here's a breakdown of our coverage:

How much influencers get paid on Instagram, TikTok, and YouTube
Jehava Brown. Jehava Brown

How much influencers earn from brand deals

Many influencers rely on sponsored content — from a set of Instagram posts and Stories to a dedicated YouTube video promoting a company — to earn money.

Rates for these types of brand deals vary based on an influencer's engagement rate, platform, and other factors like usage rights.

Here's a breakdown of our coverage of how much influencers make for brand deals and sponsorships.

Many sponsorship opportunities come from the brand emailing the influencer or their management company directly.

Creators on YouTube promote brands a few different ways, from an entire video dedicated to speaking about the company or product to a 30-second mention. The length of the mention can play a role in how much the creator charges, some influencers said.

Here's how much 4 YouTubers make from brand deals:

Instagram has launched more than 10 money-making tools for creators since 2020. Aside from being paid directly from the platform, one of the main ways many influencers earn money on Instagram is by promoting brands through sponsored in-feed posts, Stories and Reels.

Many brands have increased their spending on TikTok, but it has been hard for some influencers native to the platform to build a stable business.

Although the app's short video format has taken over social media, some creators say they are struggling to form a lasting bond with fans and scale their businesses. Still, brand deals have provided lucrative revenue stream for many TikTok creators.

Here's how much 20 TikTokers make from brand deals:

How much influencers earn from affiliate links

Some influencers use platforms like LiketoKnow.it and ShopStyle to generate affiliate links, or discount codes provided by brands, to earn a percentage of sales. (Read more about the top 9 affiliate platforms for influencers.)

How much influencers make selling direct-to-consumer products and merch

Social-media stars are increasingly leveraging their presence online to create consumer products to sell directly to their followers.

Influencer-lead DTC brands first began popping up earnest in 2012, with companies like the fitness program, "EmFitChallenge"; the phone case company, Wildflower Cases; and the cold-press juice line, Suja.

Read more:

How much influencers make reselling clothing

Resale apps like Poshmark, Depop, and Etsy have become lucrative small businesses for many creators, particularly on Instagram.

Read more:

How much influencers make promoting songs, especially on TikTok

One of the most popular ways to earn money as a TikToker is by promoting songs in videos. Music marketers and record labels regularly pay TikTok users to post on the app in an attempt to make a new track go viral.

How much influencers get paid on Instagram, TikTok, and YouTube
Tomi Obebe. Tomi Obebe

How influencers make money directly from Instagram

Getting tips via Instagram Badges

In 2020, Instagram announced "Badges," which allows fans to tip creators who livestream on the app. Instagram also started paying some creators who use Badges with "Bonuses" in June 2021, but the program came to an end later that year.

How much influencers get paid on Instagram, TikTok, and YouTube
Graham Stephan. Graham Stephan

How influencers make money directly from YouTube

Many YouTube creators earn money off the ads that play in their videos and receive a monthly payout.

Creators who are part of the Partner Program can monetize their videos with Google-placed ads. Creators must have at least 1,000 subscribers and 4,000 watch hours in the past year to apply for the Partner Program. Google then pays creators 55% of the revenue their channels earn from the ads that run on them.

YouTube's central creator monetization metric is called revenue per mille (RPM). That rate shows how much revenue a creator earns per every 1,000 video views (after YouTube's 45% cut). No creator consistently makes the same rate, which depends on factors like the viewers and advertisers the video attracts.

Here's a breakdown of how much money some YouTubers have made for 1,000 views (RPM), for 100,000 views, 1 million views, and the most they've made from a single video:

How much influencers get paid on Instagram, TikTok, and YouTube
Symphony Clarke. Symphony Clarke

How influencers make money directly from TikTok

To earn money directly from TikTok, users must be 18 years or older, meet a baseline of 10,000 followers, and have accrued at least 100,000 video views in the last 30 days. Once they reach that threshold, they can apply for TikTok's Creator Fund through the app.