How much money a TikTok creator with 1 million followers can expect to earn from a brand deal, according to an influencer manager

• The main four ways creators on TikTok can use the platform to generate revenue are through sponsorships, selling merchandise, livestreaming, and affiliate marketing.
• How much money a TikTok creator with one million followers can charge for a brand sponsorship depends on their overall engagement like views, likes, and comments.
• TikTok star and talent manager Josh Sadowski, who has around 4 million followers and manages nine creators, told Business Insider that an influencer with one million followers (and good engagement) should charge between $5,000 and $10,000 for a brand sponsorship on TikTok.
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As TikTok creators grow in views and followers, deciding on a rate for a sponsorship can be tricky.

How much money a TikTok creator with one million followers should make from a sponsorship deal depends on their overall engagement which can include views, likes, and comments. But what's a good starting point for a creator to pitch to a brand?

The TikTok star and talent manager Josh Sadowski, who has around 4 million followers and manages nine creators, spoke with Business Insider about the ways he earns money through the app like sponsorships, music promotions, and helping his clients secure brand partnerships.

He said that a creator with one million followers and good engagement should charge between $5,000 and $10,000 for a sponsorship on TikTok.

That number is constantly shifting, however, as the platform matures.

Cosette Rinab, who has over 1.6 million followers, told Business Insider in January that the average rate she charged for a sponsorship on TikTok was between $1,000 and $2,000 per 100,000 views.

What a brand sponsorship on TikTok looks like

Creators can land sponsorships through TikTok's monetization team (which reaches out to creators), by using an influencer-marketing agency, or even by reaching out directly to brands. For an official TikTok campaign, such as a "Hashtag Challenge," TikTok will provide the sponsorship to the creator directly.

There are also some management firms, like Whalar Stars and Amp Studios, that help creators land deals and opportunities.

When negotiating with a brand for a sponsorship on TikTok, creators sometimes offer a package deal, which could include both a TikTok video and an in-feed Instagram post or Instagram Story.

Sadowski has done deals with brands like Chipotle and Bumble for TikTok sponsorships. He said he will often pitch brands directly on sponsorship opportunities and that he'll create a list of TikTok video concepts with a certain brand in mind. Once the brand agrees, he'll send them the video, with the full creative pitch written out.

"A lot of people are afraid of jumping into a contract or not knowing what to say to a brand," he said. "One thing creators don't realize is that they can get a lot more money than what they are getting right now."

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For more on how much money TikTok creators make, check out these Business Insider Prime posts:

• A TikTok comedy star who manages 9 other creators explains how he pitches brands on sponsorship deals and how much money he asks for: Josh Sadowski broke down the ways he earns money on TikTok, like sponsorships, music promotions, and helping his clients secure brand partnerships.
• A college TikTok influencer with 1.6 million followers explains how much money she makes - and her 3 main sources of income: She shared the ways she earns money through the app, including brand promotions, music integrations, and livestreaming.
• A TikTok star with 880,000 followers explains the ways she earns money and how much she makes: TikTok star Salina, who goes by "Salinakilla" online, explained the different ways creators earn money through the popular video app.