- Creators who are a part of YouTube's Partner Program can make money from their videos with ads.
- YouTubers can make thousands of dollars each month from the program.
Getting 1 million YouTube subscribers is a huge milestone, and, in practical terms, it often means a creator can earn a full-time living from the platform.
YouTube creators earn money in numerous ways, but money from the ads that play in their videos usually constitutes a big chunk of their income. How much does YouTube pay for 1 million subscribers? Nate O'Brien, a finance YouTuber with more than 1.3 million subscribers, said he earned $440,000 from the platform in a year. He said he earned from $14,600 to $54,600 a month.
Another YouTuber, the lifestyle creator Tiffany Ma, previously told Insider that she earned up to $11,500 a month from ads on her videos.
To start earning money directly from YouTube, creators must apply for the Partner Program and meet a threshold of 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million YouTube shorts views in the past 90 days. Once accepted, eligible creators can earn money from features such as channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their products with YouTube Shopping.
To start earning money from YouTube AdSense, creators in the program must have 1,000 subscribers and 4,000 watch hours in the past year. For every 1,000 ad views, advertisers pay a certain rate to YouTube. YouTube takes 45% of the revenue, and the creator gets the rest.
Two key metrics for earning money on YouTube are the CPM rate, or how much money advertisers pay YouTube per 1,000 ad views, and the RPM rate, which is how much revenue a creator earns for every 1,000 video views after YouTube's cut.
Some subjects, like personal finance and business, can boost a creator's ad rate by attracting lucrative advertisers. But while Ma's lifestyle content makes less money, she's perfected a strategy to maximize payout.
"To really optimize your audience, I think YouTubers should definitely put three to four ads within a video," Ma said.
The money made directly from YouTube is a key pillar of many creators' incomes.
Here are eight exclusive earnings breakdowns in which YouTubers with 1 million followers or more share exactly how much they earn from the platform:
- Nate O'Brien has 1.1 million subscribers and films videos about personal finance
- Marina Mogilko has 1.3 million subscribers and films business-related videos
- Michael Groth has 1.5 million subscribers and films Pokémon-related videos
- Shelby Church has 1.6 million subscribers and films tech and lifestyle videos
- Andrei Jikh has 1.7 million subscribers and films videos about personal finance
- Tiffany Ma has 1.8 million subscribers and films lifestyle videos
- Ali Abdaal has 3.6 million subscribers and creates productivity and entrepreneurship content
- Nuseir Yassin has 9 million subscribers and makes educational and lighthearted videos