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How to create an influencer media kit to get brand deals
Marina Mogilko has three YouTube channels. Marina Mogilko
Influencers on Instagram and YouTube shared the exact media kits they use to pitch themselves to brands.
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How to create an influencer media kit to get brand deals

Influencers on Instagram and YouTube shared the exact media kits they use to pitch themselves to brands.
  • Social-media influencers use media kits to pitch themselves to brands.
  • These documents often provide metrics, and some kits also include pay rates.

Many social-media creators rely on brand deals as their main source of income.

Influencers can offer advertisers a range of content types — like in-feed posts on Instagram, a 30-second TikTok, or a mention on YouTube.

Brands are hiring creators with nano (fewer than 10,000 followers) to mega audiences across a wide range of categories.

To land these deals, some influencers will use a media kit to showcase their value to a company.

Many media kits include:

  • A cover page
  • Audience metrics, like core follower demographics
  • A list of advertisers the influencer has worked with
  • Past campaign case studies
  • Pay rates
  • Contact information

Some influencers will send a media kit to every advertiser they work with. They keep this document up-to-date by adding new metrics and collaborations every few months.

"I think it's super important if you want to take this seriously," influencer Macy Mariano said of media kits. "I send them now to everyone I get in touch with. It's just a good way to express who you are and what you've done so they can see your past and current work."

How to create an influencer media kit to get brand deals
Mogilko uses a 24-page media kit. Marina Mogilko

Here are 17 examples of real media kits that influencers use to land brand deals

YouTube:

How to create an influencer media kit to get brand deals
Roberto Blake Roberto Blake

Instagram:

How to create an influencer media kit to get brand deals
Alexa Collins Alexa Collins.

TikTok: