- Insider is putting together a list of Hollywood's standout social media professionals.
- We want your nominations for the social media pros helping to shape the entertainment industry.
Film and TV audiences are more fragmented than ever, which makes reaching them more difficult than ever. Where billboards and TV commercials were once the key tools for spreading the word about a new show or movie, Hollywood studios and networks now have to cut through the noise and find viewers where they are — which increasingly is on TikTok, Instagram, Twitter, Snap, Facebook, and other social media platforms.
Major entertainment conglomerates have their own in-house teams of social media experts and audience engagement pros who work to boost awareness of upcoming projects and shape a studio's, network's, or brand's voice online. Even titans like Marvel and Lucasfilm, which boast legions of devotees, work to continually engage with younger generations of viewers to create new Avengers and Star Wars fans.
Independent production shops and other smaller companies in Hollywood also work to amplify their missions, storytelling, and projects via social media — regardless of the organization's size, we want to hear about the innovative pros in filmed entertainment who are making the most of social platforms by crafting smart campaigns, effectively jumping on the latest trends, and creating attention-grabbing memes.
Insider is compiling a list of standout social media professionals working at companies that create, develop, distribute, and promote filmed entertainment. Please submit your nominations through this Google Form (also embedded below) by Tuesday, January 10.