Apple jumped six spots from last year and has jumped 65 spots from its 2009 position at No. 75.
Kellogg took the biggest tumble out of last year's top 10, dropping four slots from No. 5.
Powered by its popular Small Business Saturday campaign and collaborations with popular celebrities like Jay Z, American Express climbed two places this year.
Pepsi was up one spot from 2013, but still couldn't catch rival Coca-Cola.
Disney is up three spots from last year and 19 from 2009.
Harley-Davidson always performs well on brand strength surveys due to its position as THE motorcycle brand. Still, it dropped two spots from last year.
Johnson & Johnson made up two of the four places it lost since being ranked No. 2 in CoreBrand's 2009 rankings.
Bayer just keeps climbing. The chemical company was ranked No. 15 in 2009 and No. 4 a year ago.
Hershey finished second in CoreBrand's survey for the second year in a row. However, the gap between the candy company and the most powerful brand was the greatest of any two consecutively ranked brands in the study.
Coca-Cola continues its run of dominance in CoreBrand's power survey. It has been ranked No. 1 every year since CoreBrand began doing the power rankings in 2008.
Having an regional accent can be bad for your interviews, especially an Indian one: study
Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
5 Best places to visit near Darjeeling
Next Story
