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Amazon Just Drastically Dropped The Price Of Its Fire Phone

Nov 26, 2014, 18:42 IST

Business Insider Amazon's Fire Phone

Amazon is now selling its Fire Phone for just $199 unlocked, which is a drastic drop from its launch price of $649 (via The Verge).

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That's also extremely cheap for an unlocked phone in general. Most phones cost $199 on a two-year contract with a carrier, but even the cheapest off-contract phones like the OnePlus One usually cost at least around $300.

Not to mention, the Fire Phone comes with a full year membership of Amazon Prime, which would usually cost $99.

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Amazon also dropped the Fire Phone's price on-contract with AT&T to just $0.99 in September.

This doesn't appear to be a temporary promotion either - it looks like Amazon has permanently slashed the price of the Fire Phone on its website.

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The move is likely an attempt to sell more Fire Phones, since the phone hasn't been selling well since its launch in July. Marketing firm Chitika released a study in August in which they tracked Fire phone adoption, finding that it was slow yet steady a few weeks after the phone's launch.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
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