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An Apple Executive Had A Hilarious Response When Someone Suggested Apple Pay For Social Media Marketing Tools

Apr 7, 2014, 19:04 IST

Thanks to Apple's lawsuit with Samsung, we're getting access to internal emails from Apple's top executives.

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The latest that we're seeing is a pretty funny exchange between Apple SVP of marketing Phil Schiller and Apple senior director Arthur Rangel.

Rangel emailed Schiller a Fortune story on Samsung, and said, "Social media monitoring may be good for tracking competitive media mentions (as well as mentions of Apple and Apple products)."

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Schiller's response is hilarious:

"I think paying money for social media tracking tools is nuts. It is easy to track social media, I do it every day, there are lots of summary feeds, groups, and notification tools built right in to the social networking sites, all free.

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(i think the guys at samsung sat around a coffee table watching Twitter and Facebook feeds and didn't need to pay for anything in the example below)"

Here are the emails from the trial:

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