Apple Is Donating A Portion Of Its Sales During The Biggest Shopping Days Of The Year To Help Fight AIDS
The campaign, which sees Apple team with AIDS charity (Red), also includes a special section of the App Store called Apps for (Red), which will offer 25 apps with exclusive content where all proceeds will go directly to the Global Fund to fight AIDS.
"Apple is a proud supporter of (Red) because we believe the gift of life is the most important gift anyone can give," said Tim Cook, chief executive.
"For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple's retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well."
Exclusive content will be available on FarmVille 2: Country Escape, Angry Birds, Frozen Free Fall and Fifa 15 Ultimate Team, among others.
The section launched today, Monday November 24, and will run until Sunday December 7. Every time a customer purchases a participating (Product)Red app or an exclusive in-app purchase, all proceeds will go to the Global Fund.
"Apple isn't just in the fight to end Aids. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (Red)," said Bono, co-founder of (Red). "I couldn't be prouder to work with them."
Monday December 1 - Cyber Monday and one of the biggest day for online sales - is also World Aids Day. Black Friday occurs on November 28.