Apple To Launch Affordable 8GB Version Of iPhone 5C To Boost Sales In India
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Apple will launch the 8GB variant of the Although there is no word on the pricing of the phone, BGR India speculates that the price is expected to range between Rs 30,000 and 40,000. Apple currently offers iPhone 5C (16GB) model at Rs 34,400 with a buyback scheme. With a buyback offer or other promotional discount it is expected that the price of 8GB variant of iPhone 5C can
With this move, Apple also aims to increase its average selling price (ASP) in India, which is among the lowest, owing to higher sales of entry-level models like iPhone 4 and 4S.
Apple had earlier decided pull out the four-year-old iPhone 4 after re-launching it in January 2014. The new model is expected to drive volume in Indian market.
Apple had first launched the iPhone 5c (8GB) model in March this year in selected markets such as the UK, France, Germany, Australia and China following a lukewarm response to its existing iPhone 5c model. The idea behind this move was to promote its sale with a lower price.
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Apple's iPhone portfolio currently consists of the
Apple's volume share of the Indian smart phone market in the January-March 2014 quarter was 2.4%, as per CyberMedia Research.
Image Courtesy: Thinstock
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