Apple's latest ads show off the fun side of the Watch
Apple has released six new adverts for the Apple Watch which showcase various activities where a smartwatch excels over a smartphone, such as making payments or measuring health statistics.
The new ads are all 15-seconds long and follow a similar theme of a solo actor achieving a goal with the Watch, like reaching a daily exercise target or paying for an item. Life improvement is one of the key elements of the Watch and Apple is reiterating the message again and again.
Apple has renewed its Watch advertising after the introduction of its watchOS 2 operating system update, which brought native app support, new watch faces, and third-party complications (additionally features that display on the Watch's homescreen.) A new version of the Watch is expected in 2016.
Here are all the new ads: