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Apple's new iPhone cases make me wish I had an iPhone 7

Mar 21, 2017, 20:02 IST

Apple

For the first time, I wish I had an iPhone 7.

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Apple just unveiled six new colors for its silicone and leather iPhone 7 cases along with a slew of new products, including a special edition red iPhone 7 and less expensive iPad.

But to me, the new case colors were the most exciting product release of the day.

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Apple added camellia, pebble, and azure to its line to silicone cases and berry, taupe, and sapphire to its line of leather cases. The silicone cases are $35 while the leather cases are $45.

They're beautiful, and they're a departure from Apple's other cases, which are mostly shades of tan, navy, and gray. I may be giving Apple too much credit here, but the new colors are, to me, an encouraging sign. Apple's color choices in the past always seemed geared toward men, leaving me to buy third-party cases that had a little more personality.

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The only problem with the new cases is that Apple is only adding new colors for its iPhone 7 cases. If you have a 6s like me, you're going to be stuck with the same old boring colors. For both iPhone SE and 6/6s users, that's varying shades of brown, blue, and black (plus a Product RED case). There's also a white silicone case for 6/6s users, but nothing close to the bright berry or azure 7 users get to have.

Here's a look at all the new cases:

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