Black Friday is turning into a online festival for Indian customers

Online shoppers in India are catching up to the hype that is the highly-anticipated Black Friday sale. The sale, which is happening on the 24th of November is forcing online stores such as eBay, Flipkart, Jabong, Nykaa and Amazon India to offer crazy deals store-wide even though Thanksgiving is not widely celebrated in the Indian subcontinent.

How popular are the online stores during Black Friday?

●The number of searches for the term ‘Black Friday’ increased by 31.56% between November 2014 and November 2015. The following year, the search volume went up another 29.97%. This means, during the month of November online shoppers are on the lookout for this event.

●Searches for Amazon India skyrocketed to a total of 103.02% since Black Friday 2014. The search for Books and electronics topped the list of most sought-after items on the site.

●Indians boosted searches for Paytm, the country’s largest e-commerce website, by 42.59% in the same duration (2015 to 2016). For the years before (2014 to 2015), the forage for Paytm on Google also saw a spike of 70.96%.

What to expect this year during Black Friday 2017


●Popularity of Black Friday will go up to an 28.02% this year. Since there are more than 500 thousand search in the year 2016. With our data Google saw at least a 100 thousand more searches each year making it more likable to surge in search number this year.

●Paytm will have a boost of an extra 14.22 % this year.

Black Friday is definitely becoming more popular in India year-on- year with more online retailers in India taking this as an opportunity to push more sales or must have items.


The study focuses on the growth of Black Friday through Google search and interest in November 2014, 2015 and November 2016. All numbers were pulled using Google keyword planner and and SimilarWeb by combining searches related to Black Friday and retailers celebrating the event in India by