BrewDog released a Transgender beer and now it's being attacked by the LBGT community on Twitter
BrewDog
The founder of outspoken Scottish craft brewery BrewDog says its new "transgender" beer is not a gimmick and is a genuine effort to help the LBGT community.
But the beer has provoked some backlash in the LBGT community. A spokesperson for charity Stonewall told the Independent it was "concerned about the language" in the campaign, saying it could "undermine" the community.
Some people have also taken to Twitter to criticise BrewDog's apparent use of transgender identity as a marketing ploy.
.@brewdog trans people have to work so hard already to have our identities respected--to slap our identity onto your product is insulting
- -king kortney-? (@fakerapper) November 4, 2015
I fucking hate brewdog and their embarrassing "but we like trans people, so it doesn't count if we mock them" bullshit
- Asstronaut (@anhonestdrug) November 4, 2015
Fucking seriously? "Transgender beer" dont fucking cash in on our struggles. https://t.co/DoCULCRpTI
- Natalie, Lesbian (@Mismembered) November 4, 2015
The launch of the beer coincides with the opening of BrewDog's new bar in Soho, London. The area was once the city's red light district but is now a more mainstream nightlife hotspot. BrewDog said in a statement that the new beer is "designed to reflect the diversity of the area and champion inclusivity."
BrewDog
Watt told BI: "People have got to look at what we've done here. We've worked with the charity Queerest of the Queer to put this together. They co-designed the packaging, they worked with us on the project, we're donating all the proceeds of sales of this beer to charity."
BrewDog has a history of using high-profile PR stunts to boost its business, doing everything from driving a tank through the City of London to dropping taxidermied cats from a helicopter.
The brewery also recently ran into trouble over a promotional video that critics claimed mocked transgender and homeless people.
Watt says the beer wasn't a response to the recent criticism of BrewDog's recent video, saying: "It was already in the works."
He says: "We've got a history of doing beers that help things we feel passionate about and that help minority groups such as Hello My Name is Vladimir. People need to look at this in the context. We have worked with a charity to put this project together."
Hello My Name is Vladimir was a beer launched last year to protest Russia's anti-gay laws. Fifty-percent of the profits from the beer went to charity.
Watt says of No Label: "It was a project we wanted to execute and it was important to do this one with someone who was active in that community and it was also important to give the profits of the beer to the community.
"I think it was also important to make a beer that tastes fantastic but also messed about with unusual hops that have gone through this kind of gender change and in a style which is a Kolsch, which is somewhere in between an ale and a lager. The whole thing just blurs the boundaries of identity."
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market