Coca-Cola partners with KKR for upcoming IPL

Kolkata, Mar 4 () Beverage major Coca-Cola onWednesday announced its partnership with Kolkata Knight Riders(KKR) for the upcoming season of the Indian Premier League(IPL) beginning later this month.

Coca-Cola will be the official beverage partner withKolkata Knight Riders (KKR), an official of the beverage MNCsaid.

A host of activities are planned both in stadiums, aswell as across West Bengal to engage consumers, the companysaid.

The company also kicked off Bengali packaging labelsfor all beverages across its portfolio, which includes Coke,Sprite, Thums Up, Maaza, Fanta, Limca, Kinley, and MinuteMaid. BSMNN NN