With over 3.6 crore merchants, here’s how Paytm took the crown as in-store payments leader

When it comes to in-store payments, only one name stands out — Paytm. With a mechant base of 3.6 crore and a subscriber base of over 79 lakh for devices like Paytm Soundbox and Card Machine, Paytm’s technology-led solutions have set the benchmark for the industry. Trusted by millions of merchants, Paytm’s comprehensive payment instruments, innovative products and commitment to financial inclusion have made it the preferred choice for digitising businesses across the country.

Leading the charge

Paytm’s pioneering mobile payments platform has established it as the go-to option for merchants looking to digitise their business. The rapid adoption of its payment devices is testament to its widespread popularity. Through constant innovation and affordable solutions, Paytm has played an integral role in shaping the in-store payment landscape in India.

Comprehensive payment instruments

As India’s leading payments and financial services company, Paytm offers full-stack solutions to merchants. Its in-store devices support a range of payment options, including Paytm UPI, Paytm Wallet, Paytm Postpaid, UPI Lite, credit and debit cards and more. Through simplified and accessible payment solutions, merchants can easily accept payments, acquire and retain consumers, improve their business operations and easily access financial services.

Trust and reliability

Paytm’s devices are widely trusted and used by millions of merchants in India. The company also offers a robust payment gateway product that allows merchants to reliably accept payments across all channels. With the launch of Paytm UPI SDK, the company’s existing merchant partners can further leverage fastest single-click UPI payments on their apps to boost their business.

Empowering merchants beyond payments

Offering merchants a 360°-degree view of the consumer traffic, Paytm enables its merchant partners to grow their business through services like selling tickets, advertising, and other loyalty programmes of deals and gift vouchers. The tech innovator also offers completely digital business loans to merchants who want to scale their business.

Driving the digital payments growth

Paytm has built a blueprint for the industry by changing India’s payments and commerce landscape. Witnessing a remarkable user engagement on the platform with a YoY growth of 23% and average Monthly Transacting Users (MTU) at 9.2 crore, Paytm has significantly contributed to the adoption of digital payments among both consumers and merchants.

From the remote corners to bustling metros and from street vendors dotting the cities and highways, to the biggest enterprises, Paytm’s iconic products are widely accepted and trusted by millions of merchants from diverse parts of the country, making digital transactions accessible across the length and breadth of India.

Empowering merchants to join the cashless revolution by driving financial inclusion, the company is committed to offer a diverse ecosystem of innovative solutions that simplifies their day-to-day lives. Paytm’s success story in in-store payments shows how innovative technology and a customer-centric approach can foster financial inclusion and transform an industry.

Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in