Not your average side hustle: The women making thousands from 'pay pigs' who enjoy being financially dominated

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Not your average side hustle: The women making thousands from 'pay pigs' who enjoy being financially dominated
"Ellie Paige" says she makes about $1,500 a week to insult men online.Ellie Paige
  • Some women are using social media to earn money from men who enjoy being financially exploited.
  • Insider spoke with three women who are turning the "pay pig" fetish into a side hustle.
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Hurling insults at men on social media is turning out to be a lucrative side hustle for some women seeking financial independence.

One woman who's cashing in on the fetish says she starts a typical day by posting a degrading Twitter message telling her followers to pay her.

"Rise and shine, my little human ATMs. I know exactly what buttons to push to make you spit out as much money as I want and I do it with an evil smile," one post says, alongside keywords like "findom", "paypig," and "moneyslave."

"Pay pigs" are generally males who enjoy the humiliation of sending women money without getting anything in return. A pay pig worships their "findom" – the dominating woman – by paying them and gaining gratification from the exchange.

"They want to be laughed at and called pathetic," said a findom from Chicago who goes by the name Ellie Paige. "It's a psychological fetish. What's more humiliating and pathetic than sending money for nothing in return?"

She added: "It plays into how society views men and money."

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Pay pigs approach findoms who post using the term "pay pig" alongside pictures of themselves. Findoms typically ask prospective pay pigs to initiate their relationship with a small tribute fee, after which the new "finsub" is asked about their kinks and triggers.

Paige said she joined the subculture at the start of the pandemic as a way to build up her savings. "The idea of it was really intriguing to me and I knew I could be good at it, especially the creativity aspect and being mean to men."

She said she makes an average of $1,500 a week from her pay pigs. "It has definitely helped me with financial freedom and I enjoy it. I feel like it has helped me gain so much confidence."

"As a woman, I'm often in situations where I feel powerless and that so much is out of my control, so it's cathartic for me to take some of my power back through this," she added.

A lot of work goes into creating visibility as a findom and finding pay pigs. Paige said she spends about four hours a day brainstorming tweet ideas, having photoshoots, and messaging people.

"The way I would describe it is like running social media for a brand and making sure you put out good content," she said. "It's time consuming but interesting because the whole shtick is putting on a facade that it's easy for you, but there's a lot of behind-the-scenes work to look effortless."

Paige said she has a full-time job but works from home and uses downtime for her side hustle.

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Another woman, who uses the alias Findomina Camille, has been a findom on and off for two years. "My main goals are paying off very high medical bills and getting the chance to take a trip around the world," she said.

"Most finsubs are satisfied with the act of giving money itself. I have one I chat with on Snapchat who is a regular client," she added.

Another findom who uses the alias Goddess Mijha said she's been engaging in the practice for five years. She said she has regulars who pay her whenever she asks.

"What made me get started was finding out one of my best friends was in the business who started it as a hobby but ended up affording a mortgage for a house," she said.

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