Daniel Radcliffe riding around New York with a dead version of himself might be the best promo stunt ever
Joyce Kim
And A24 has proven that it's one of the most innovative with its latest stunt to promote the upcoming "Swiss Army Man."
The wacky tale of a man (Paul Dano) who befriends a dead body (Daniel Radcliffe) and the adventure they seek out, the film premiered at this year's Sundance festival. It's the strangest movie I've ever seen there.
But that's not to say it isn't good. On the contrary, it's an inventive look at love and friendship. (It won the best directing prize at Sundance.) And A24 will finally get it in theaters on June 24 in New York and LA (nationwide July 1).
So to get the word out about a movie in which Radcliffe farts and uses an erection to help guide his friend out of the wilderness (yes, that all happens in the film), A24 has gotten equally zany about the marketing.
On Monday in New York, press were invited on a double-decker bus and driven around New York City with the real Radcliffe and the dead-body Radcliffe double from the movie, named Manny.
Here they are:
Looks like Manny had a fun time:
Manny About Town: Day 1 #SwissArmyMan pic.twitter.com/4jn6WxD561
- A24 (@A24) June 6, 2016
He even got to hang out with the ladies while taking in the sights:
.@kristenyoonsoo and bae enjoying New York ?? #SwissArmyMan pic.twitter.com/7ZJouWnWky
- Kerensa Cadenas (@kerensacadenas) June 6, 2016
Manny also found someone to get him off the bus:
As "Swiss Army Man" is wedged between the release of "Finding Dory" the week before and "The BFG" the week after, A24 is hoping to attract those who are tired of the superhero movies and constant sequels that summer multiplexes provide.
And the distributor isn't done. Head over to swissarmyman.com and you can spend the rest of the day tossing around Manny on your computer screen like a rag doll.
A24/swissarmyman.com
- Average housing prices up 10% in Jan-Mar across the top eight cities
- Top visa-on-arrival picks for Indian explorers
- 451 million voters! First four phases of Lok Sabha elections witness 66.95% voter turnout so far
- Best hill stations near Delhi to escape May's heatwave
- India to surpass Japan, become world's fourth largest economy worth USD 4 trillion, in FY25: EAC-PM member
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market