Dove blasts Trump administration in new ad
Facebook/Dove
The two-page print ad features the hashtag "#AlternativeFacts" and claims Dove's new antiperspirant is "a really good listener," boosts your WiFi signal, can find lost socks, and rhymes with "orange."
It also claims the product can remember distant relatives' names and can "plan your next holiday at a competitive rate."
The hashtag is a reference to the term coined by Trump senior adviser Kellyanne Conway to describe false claims by White House press secretary Sean Spicer about attendance at the presidential inauguration.
The ad ran in multiple newspapers in the UK, but hasn't been released in the US, AdWeek reports.
This is the second time that Unilever, the company that owns Dove, has gone after the Trump administration, as AdWeek points out.
Last week the company's Pot Noodles brand released an ad suggesting that if Trump can be elected president, then anyone can.
Never loved @Dove more - pokes fun at Trump with this #AlternativeFacts via @Adweek https://t.co/JIkkvewD0J pic.twitter.com/JzDEjCjXnP
- sam baker (@SamBaker) January 30, 2017
- Luxury “floating” beach unveiled in France, termed an “ecological aberration”
- Scientists think they’ve spotted 60 potential alien power plants in the Milky Way!
- Bread, butter, milk-based health drinks, cooking oils classified as ultra-processed food, ICMR advises restriction
- Debt, equity holders approve merger of IDFC with IDFC First Bank
- Sunrisers Hyderabad to take on Punjab Kings as they look to grab the second spot in IPL points table
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market